Finance Fundamentals

A Comprehensive Guide to Data Driven Attribution Model [2023]

Learn about data driven attribution, its benefits, how it provides a comprehensive understanding and of marketing campaigns effectiveness. Read now!

Omnichannel Attribution vs. Multi-Channel Attribution: A Comparison

What are the differences of Omnichannel attribution vs Multi-channel attribution, and which strategic approach results in higher ROI? Find out now!

Reveal The Secret Of Linear Attribution: A Closer Look [2023]

Explore the world of ad attribution and elevate your marketing success with the power of linear attribution. Unlock valuable insights and practical tips!

ROI Marketing: Everything You Need to Know [2023]

ROI marketing is a benchmark for an effective marketing campaign. What is it? How can it help marketers? How to calculate? Read now to find the answers!

W Shaped Attribution Model: All The What, Why & How

W shaped attribution model identifies which marketing channels are driving the most sales. Learn how to use this model to optimize your campaigns!

Ultimate Guide To U Shaped Attribution Model [+Example]

Discover the power of the U shaped attribution model and learn how to apply it to your marketing campaigns for maximum effectiveness. Read now!

The Ultimate Guide To Cross Channel Attribution [2023]

Learn all about cross channel attribution, your all-in-one solution for tracking all customer touchpoints across media and understanding how they relate to ROI.

Time Decay Attribution: What It Is & How to Use It [2023]

What makes time decay attribution one of the best ways to support marketers in developing their strategy by following customer touchpoints? Find out now!

What Is Last Touch Attribution? Models & Examples (2023)

What is last touch attribution and why does it matter? This blog post explains this marketing model in simple terms, with examples and comparisons.

What is Advertising Attribution? A Guide to Attribution Models (2023)

Learn how advertising attribution measures your marketing impact on customer behavior and outcomes. Optimize your marketing performance with this article!

The Complete Guidebook To Marketing Attribution [+5 Tools!]

Without data-based reports, marketing strategies can lead nowhere. Marketing attribution can solve every problem. What is it? How to use it? Read more!

First Click Attribution: Definition, Example, and More! [2023]

Learn how first click attribution can help you optimize your marketing campaigns and measure the impact of your ads on conversions. Read now!