Lifetime Value (LTV) is a go-to metric that every business should look at. It is the average revenue a customer generates during their lifetime as a paying customer.

This metric is crucial because knowing your customers’ value to your business will help you win your customers loyalty and drive your business forward.

Putting LTV in comparison with the Customer Acquisition Cost (the money it costs you to acquire a customer) can give you an idea of whether you’re spending too much (or too little) on your sale and marketing efforts. 

With TrueProfit, you can now access this feature to measure your business growth and decide where to invest your money in next. 

The feature is exclusively available to Premium Users of TrueProfit. Click here to give this feature a try.

See this Help Article for more information.

Not a Premium User yet? Consider upgrading your plan to fully take advantage of TrueProfit, see this.