The 4 most essential metrics to track as you make any improvement to your business: Average order value, Customer lifetime value, Conversion rate and Net profit margin.
Tracking Cost of Goods Sold (COSG) is important to any eCommerce business. But why on earth is it so frustrating? Understand the problem and how it can be solved.
How to manually calculate profit and where you could gather all the cost data. Everything considered: COGS, shipping, ad spend, transaction fee, etc.