# TrueProfit - Profit Tracking App for Shopify Businesses > Structured reference file for LLMs with grouped context about TrueProfit's product features, use cases, partner programs, and blog content. - [Homepage](https://trueprofit.io): Instantly track your Net Profit. Say goodbye to spreadsheet nightmares: Stay on top of your true business health with our Net Profit Analytics dashboard. ## Features - [See Real-Time Profit & Expenses with TrueProfit's Dashboard](https://trueprofit.io/solutions/profit-dashboard): Easily track your financial health through TrueProfit's profit dashboard—real-time insights into net profit, ad spend, and business performance. - [Profit and Loss (PNL) Analysis](https://trueprofit.io/solutions/pnl-profit-and-loss): Make informed business decisions with TrueProfit's comprehensive PNL analysis tools. Simplify financial insights for better profitability. - [Streamlined Expense Tracking with TrueProfit](https://trueprofit.io/solutions/expense-tracking): Keep your business finances under control with TrueProfit's easy-to-use expense tracking software. Efficiently monitor and manage your spending. - [Marketing Attribution Solutions](https://trueprofit.io/solutions/marketing-attribution): Get clear insights into your marketing efforts with TrueProfit's attribution solutions. Understand impact, optimize campaigns, and improve ROI. - [Enhance Customer Lifetime Value with TrueProfit Insights](https://trueprofit.io/solutions/customer-lifetime-value): Unlock the full potential of your customers with TrueProfit's insights into customer lifetime value. Make informed decisions to boost loyalty and profits. - [TrueProfit Integrations](https://trueprofit.io/solutions/integrations): Integrate TrueProfit with your favorite tools for a streamlined workflow. Explore our extensive integrations list for effortless efficiency. - [Accurate & Real-time Net Profit Tracking For TikTok Shop](https://trueprofit.io/tiktok-shop-net-profit): Managing TikTok Shop net profit doesn't have to be complicated. TrueProfit delivers real-time profit tracking, ad spend sync, and clear analytics. ## Tools - [Profit Margin Calculator](https://trueprofit.io/profit-margin-calculator): Calculate your net profit and margin without complex math. Just enter revenue and orders for automatic results—get instant insights to maximize profits. ## TrueProfit is for - [Smart Net Profit Tracker Small Business Owners Need | TrueProfit](https://trueprofit.io/trueprofit-is-for/small-business-owners): TrueProfit offers small business owners powerful tools for financial management, marketing insights, and growth strategies. - [Enterprise Growth With Net Profit Insights](https://trueprofit.io/trueprofit-is-for/enterprise): Scale and streamline your large business operations with TrueProfit's enterprise solutions. - [Trusted Profit Reporting Tool For Marketing Agency](https://trueprofit.io/trueprofit-is-for/marketing-agency): Propel your marketing agency forward with TrueProfit. Leverage cutting-edge tools designed for growth, analytics, and client satisfaction. ## Use cases - [Instantly Track Your Shopify Net Profit, Real-time P&L](https://trueprofit.io/usecase/profit-tracking): Track net profit and all metrics related to your business health in real-time. Say bye to spreadsheets nightmare. - [Optimize Your Profits With Data-backed Insights](https://trueprofit.io/usecase/profit-optimization): Discover how TrueProfit optimization can enhance your earnings with strategic insights and tailored advice. Start maximizing your profits now! - [Accurate Multi-platform Ad Tracking & Insights](https://trueprofit.io/usecase/ad-tracking): Elevate your ad campaigns with TrueProfit's precise ad tracking technology. Measure performance & ROI to optimize your advertising spend. ## Partner - [TrueProfit Referral Program](https://trueprofit.io/partner/referral-program): Grow with TrueProfit by joining our referral program. Earn rewards for recommending us to help businesses maximize their profits. - [TrueProfit Affiliate Program](https://trueprofit.io/partner/affiliate-program): Turn your influence into income! Join TrueProfit's Affiliate Program and earn commissions by helping eCommerce businesses track real profits. - [Boost your business with our partnership program](https://trueprofit.io/partner/partnership-program): TrueProfit's partnership program welcomes agencies and SaaS partners to leverage strategic collaborations for accelerated eCommerce success. ## Comparison - [TrueProfit vs Triple Whale: Which tool fits your business?](https://trueprofit.io/comparison/trueprofit-vs-triple-whale): Compare TrueProfit vs Triple Whale: See differences in pricing, analytics, features, and integrations to choose the right tool for your business. - [TrueProfit vs BeProfit: Comparing Essential Functions](https://trueprofit.io/comparison/trueprofit-vs-beprofit): Find out the key differences between TrueProfit and BeProfit. Compare costs, features, analytics precision, and usability to make the right choice. - [TrueProfit vs Lifetimely: Pricing, Analytics & More](https://trueprofit.io/comparison/trueprofit-vs-lifetimely): TrueProfit vs Lifetimely: Explore this detailed comparison of pricing, analytics features, ease of use, and integrations to decide what's best for you. ## Resources - [TrueProfit Insights: Boost Profits in eCommerce & Finance](https://trueprofit.io/blog): Featured Articles Finance Fundamentals Profit Calculation eCommerce - [Product updates: Detailed Overview of TrueProfit Changes](https://trueprofit.io/product-updates): Keep track of TrueProfit's product updates to learn about new tools, referral programs, and upgrades aimed at improving your net profit insights. - [How Ecom KOLs Use TrueProfit for Growth](https://trueprofit.io/kols-on-trueprofit): See what top eCommerce KOLs say about TrueProfit—real insights, reviews, and expert opinions on net profit tracking and business growth. ## About - [About TrueProfit](https://trueprofit.io/about-us): TrueProfit is a Net Profit Analytics platform for Shopify that aims at providing Shopify businesses with meaningful analysis among a clutter of information. - [Contact TrueProfit Support](https://trueprofit.io/contact-us): Have questions or need assistance? Contact TrueProfit's dedicated support and sales team for fast, friendly, and professional help. - [Learn About TrueProfit's Privacy Policy and GDPR Rules](https://trueprofit.io/privacy-policy): Understand your rights and how TrueProfit handles personal data collection, usage, sharing, and retention in compliance with GDPR and privacy standards. - [TrueProfit Terms of Service](https://trueprofit.io/terms-services): Understand TrueProfit's terms of service to ensure a smooth and secure experience with us. ## Blog - [How To Use Profit Margin Formula in Google Sheets?](https://trueprofit.io/blog/profit-margin-formula-in-google-sheets): Calculate profit margin in Google Sheets with a simple formula. Follow this step-by-step guide, perfect for beginners and small businesses. - [How To Prepare for Tariffs as An E-Commerce Business?](https://trueprofit.io/blog/prepare-for-tariffs): Discover how Shopify and dropshipping businesses can prepare for tariffs with a step-by-step checklist, cost strategies, and tools to stay profitable. - [15 High Profit Margin Small Businesses to Start in 2025](https://trueprofit.io/blog/high-profit-margin-small-businesses): Want to start a business that actually makes money? Discover high profit margin small businesses with examples. - [7 Best Profit and Loss Apps to Track E-commerce Profit](https://trueprofit.io/blog/best-profit-and-loss-app): Discover the 7 best profit and loss app for e-commerce and small businesses. Track costs, automate report and boost profitability with ease. - [P&L vs Income Statement: What’s the Real Difference?](https://trueprofit.io/blog/pnl-vs-income-statement): Learn the difference between a P&L and an income statement, how they compare to balance sheets & cash flow, and why ecomm stores need all three to grow. - [How Do Tariffs Affect Businesses in 2025?](https://trueprofit.io/blog/how-do-tariffs-affect-businesses): Discover how tariffs affect e-commerce and small businesses in 2025 - plus tips to protect your margins and adapt your sourcing strategy. - [First Click Attribution: What It Is and How To Use It (2025)](https://trueprofit.io/blog/first-click-attribution): Learn how first click attribution can help you optimize your marketing campaigns and measure the impact of your ads on conversions. Read now! - [Top 7 Best Shopify Profit Tracker Apps (2025 Updated)](https://trueprofit.io/blog/shopify-profit-tracker-apps): Looking for the best Shopify profit tracker? Discover 7 powerful apps to track revenue, expenses, and net profit in real-time. Read more! - [Common Mistakes When Calculating Profit Margins for Shopify Stores](https://trueprofit.io/blog/mistakes-to-avoid-when-calculating-profit-for-your-shopify-store): Discover key mistakes when calculating profit margins for Shopify stores—and how to avoid them for better profits. - [7 Best Shopify SaaS Affiliate Programs to Join in 2025](https://trueprofit.io/blog/7-best-shopify-saas-affiliate-programs-to-join-in-2025): - [Attribution Modeling 101: Track What Really Drives Conversions](https://trueprofit.io/blog/what-is-attribution-modeling): Learn what attribution modeling is. Understand the different types of attribution models and choose the one that suits your business goals. - [How to Calculate Profit Margin for Dropshipping Business?](https://trueprofit.io/blog/how-to-calculate-profit-margin-for-dropshipping): Learn how to calculate your dropshipping profit margin with a simple formula. Discover key expenses, pricing strategies, and tips to maximize your dropshipping profits. - [What’s A Good Dropshipping Profit Margin (And How to Improve It)](https://trueprofit.io/blog/dropshipping-profit-margin): What is a good dropshipping profit margin? Learn the ideal margins, factors that impact profitability, and expert tips to maximize it! - [Revenue Growth vs. Profit Growth: Which Matters for E-commerce Businesses?](https://trueprofit.io/blog/revenue-growth-vs-profit-growth): Learn why revenue alone isn't enough and how prioritizing profit growth ensures long-term success. Discover key insights and common misconceptions to boost your bottom line. - [How To Calculate Shopify LTV (Customer Lifetime Value)?](https://trueprofit.io/blog/shopify-ltv): Learn how to calculate and increase Shopify LTV (customer lifetime value) to boost revenue and retention stratgies. - [Average Order Value (AOV): Definition, Formula & Calculator](https://trueprofit.io/blog/average-order-value): Average Order Value (AOV) is a vital metric for eCommerce businesses. Let’s explore what it is, how to calculate, and five proven ways to increase yours. - [Click Through Rate (CTR): Definition, Formula and Benchmarks](https://trueprofit.io/blog/click-through-rate): Learn what Click Through Rate (CTR) is, how to calculate it, and the latest industry benchmarks to optimize your ads and boost conversions. - [Incremental Margin: Definition, Formula & Calculation (+examples)](https://trueprofit.io/blog/incremental-margin): In this guide, we'll help you have a better understanding of what incremental margin is, its formula & some examples. - [10+ Best Shopify Automation Apps for Dropshipping](https://trueprofit.io/blog/best-shopify-automation-app): Discover the best Shopify automation apps for dropshipping. From order fulfillment to content creation, these tools help streamline processes & boost store profits. - [6 Tactics to Increase Average Order Value (AOV) + Examples](https://trueprofit.io/blog/increase-average-order-value-ecommerce): Maximize the amount you earn for every dollar you spend with these 6 ultimate tactics to increase Average order value (AOV). - [Shopify Cost of Goods Sold: Definition, Formula & How to Track](https://trueprofit.io/blog/shopify-cost-of-goods-sold): Learn the definition and how to track Shopify Cost of goods sold for accurate profit tracking and better financial insights. - [Cost Per Order: Definition, Calculation & 8 Best Tips 2025](https://trueprofit.io/blog/cost-per-order): Learn how to calculate Cost Per Order (CPO) & discover 8 practical tips to reduce costs, boost profitability, and grow your eCommerce business. - [Profit and Loss (PNL): An Easy Guide for E-com Businesses](https://trueprofit.io/blog/what-is-pnl): Struggling to evaluate your business's financial health? Our easy PnL guide offers clear examples, actionable steps, and the best way to create a PnL report - [eCommerce Return Rate: 2025 Product Category Benchmark & Tips](https://trueprofit.io/blog/ecommerce-return-rate): Discover latest eCommerce return rate benchmarks and learn effective strategies to reduce returns. Improve your profit with actionable insights! - [Is Last-Click Attribution Still Relevant in 2025? A Complete Guide](https://trueprofit.io/blog/last-click-attribution): Want to know the best channel or campaign for conversions? Learn how last click attribution tracks the final touchpoint and its pros and cons - [Attribution Window 101: Definition & How To Use It?](https://trueprofit.io/blog/attribution-window): Learn how attribution windows impact your Shopify store's marketing performance. Discover types, best practices, and tools to track and optimize conversions. - [Profit vs Revenue: All The Differences Explained](https://trueprofit.io/blog/profit-vs-revenue): Profit vs Revenue are all important metrics for any business. Learn about their differences to see how they each contributes to your biz. - [LTV:CAC for E-commerce: Definition, Benchmark, Tips to Improve](https://trueprofit.io/blog/ltv-cac-ratio): Discover what LTV:CAC ratio is, why it matters for e-commerce, and how to benchmark it for profitability. Learn 4 strategies to track and improve your ratio. - [Shopify Average Order Value: What It Is & How to Improve It](https://trueprofit.io/blog/shopify-average-order-value): Need help increasing your Shopify average order value? Check out our tips and tactics to help you boost your AOV and improve your business.v - [Customer Profitability Analysis Explained: Formula, Examples & Benefits](https://trueprofit.io/blog/customer-profitability-analysis): Let's examine what customer profitability analysis entails, why you should monitor it, and the best practices for your business! - [10+ Proven Tactics To Increase Customer Lifetime (2025)](https://trueprofit.io/blog/increase-customer-lifetime-value): Boost revenue & loyalty with proven tactics to increase customer lifetime value. Discover actionable strategies & real-life examples to drive growth! - [How To Make Money On Amazon: 8 Battle-tested Ways [2025]](https://trueprofit.io/blog/how-to-make-money-on-amazon): Looking to make some extra cash? Here are the top 8 ways on how to make money on Amazon in 2023 with guides & tips for each way! - [All You Need To Know About Amazon FBM (2025)](https://trueprofit.io/blog/amazon-fbm): While FBA is more popular, Amazon FBM is a greater option for certain businesses. Are you suitable for Amazon FBM or FBA? Let's find out! - [Amazon FBA Fees 2025: A Detailed Breakdown (4+ Tips)](https://trueprofit.io/blog/amazon-fba-fees): Amazon FBA fees are the fees charged by Amazon for their fulfillment services. They're divided into 3 groups: Fulfilment, Storage & Others! - [Amazon FBA: How It Works – Pros & Cons, How to Get Started](https://trueprofit.io/blog/amazon-fba): Let's discover all you need to know about Amazon FBA (Fulfillment By Amazon), including What FBA is; FBA's pros & cons, FBA vs FBM and more! - [Amazon Profit Margin: Every Detail You Should Know [2025]](https://trueprofit.io/blog/amazon-profit-margin): Let's discover What Amazon profit margin is, How to calculate it, and 5 tips on How to increase your Amazon profit margin like a pro! - [Amazon Seller App: Everything You Should Know About [2025]](https://trueprofit.io/blog/amazon-seller-app): Are you an Amazon seller? Curious about the Amazon Seller App? Here's everything you need to know about this powerful tool this year! - [Amazon FBA Success Rate: All The Crucial Stats [2025]](https://trueprofit.io/blog/amazon-fba-success-rate): What is Amazon FBA success rate? A sneak peek: 18% of Amazon sellers generate around 20% profit margin. Let's discover more! - [All About Amazon Costs of Goods Sold: Definition & Methods](https://trueprofit.io/blog/amazon-cost-of-goods-sold): What is Amazon cost of goods sold? How is it calculated? What are the best practices? Find out all the answers in this comprehensive guide. - [Data-Driven Attribution Model: How It Works & How to Set It Up [2025]](https://trueprofit.io/blog/data-driven-attribution): Learn about data driven attribution, its benefits, how it provides a comprehensive understanding and of marketing campaigns effectiveness. - [Omnichannel Attribution vs. Multi-Channel Attribution: A Comparison](https://trueprofit.io/blog/omnichannel-attribution): What are the differences of Omnichannel attribution vs Multi-channel attribution, and which strategic approach results in higher ROI? - [Linear Attribution: How It Works & When to Use It (2025)](https://trueprofit.io/blog/linear-attribution): Explore the world of ad attribution and elevate your marketing success with the power of linear attribution. - [ROI Marketing 101: Definition & How to Calculate ](https://trueprofit.io/blog/roi-marketing): Learn how to calculate ROI in marketing, avoid common mistakes, and tips to improve your return on investment. - [W Shaped Attribution Model: All The What, Why & How](https://trueprofit.io/blog/w-shaped-attribution-model): W shaped attribution model identifies which marketing channels are driving the most sales. Learn how to use it and optimize your campaigns! - [Ultimate Guide To U Shaped Attribution Model [+Example]](https://trueprofit.io/blog/u-shaped-attribution-model): Learn all about the U-Shaped Attribution Model, including its pros, cons, and when to apply it to your business. - [The Ultimate Guide To Cross Channel Attribution [2024]](https://trueprofit.io/blog/cross-channel-attribution): Learn all about cross channel attribution, your all-in-one solution for tracking all customer touchpoints across media and understanding how they relate to ROI. - [Time Decay Attribution Model: What It Is, Pros & Cons [2025]](https://trueprofit.io/blog/time-decay-attribution): Discover the pros and cons of the Time Decay Attribution Model. Learn what it is, real-life examples when tracking conversions, and common drawbacks for your marketing strategy. - [What Is Last Touch Attribution? Models & Examples (2025)](https://trueprofit.io/blog/last-touch-attribution): What is last touch attribution and why does it matter? This blog post explains this marketing model in simple terms, with examples and comparisons. - [Advertising Attribution: What It Is & How It Works](https://trueprofit.io/blog/advertising-attribution): - [Marketing Attribution: A Comprehensive Guide for E-comm 2025](https://trueprofit.io/blog/what-is-marketing-attribution): Learn how attribution models work, why they matter, and the best tools to track and optimize your marketing efforts for higher ROI in 2025 - [Marketing Attribution Software: The Best Tools & How to Choose One in 2025](https://trueprofit.io/blog/marketing-attribution-software): Want to know how your marketing efforts are paying off? Explore the 5+ best marketing attribution software to optimize your marketing budget and strategy! - [Multi-Touch Attribution and Models: A Complete Guide [2025 Edition]](https://trueprofit.io/blog/multi-touch-attribution): Discover how multi-touch attribution can help you optimize your marketing campaigns by measuring the impact of every touchpoint on the customer journey! - [Multi-Channel Attribution: An Easy Guide for Merchants](https://trueprofit.io/blog/multi-channel-attribution): What is multi channel attribution and how can it help you optimize your marketing campaigns across multiple channels? Find out in this article! - [TrueProfit is Ending Support for Amazon Platform](https://trueprofit.io/blog/ending-support-for-amazon): As of July 24, 2023, we will no longer support the Amazon platform for our software. This means that you will not be able to use TrueProfit to track, analyze, and optimize your Amazon sales and inventory. - [How To Track Shopify Profits and Losses (+Tools Suggested)](https://trueprofit.io/blog/track-shopify-profits): Gain full control over your margins! Track Shopify profits with automated COGS tracking, real-time insights, and seamless expense management. - [Top 4 Reasons Why Shopify Merchants Need Profit-tracking App](https://trueprofit.io/blog/why-you-need-a-profit-tracking-app): Slow processing, old data! Waste of time. errors! Is manual tracking profit exhausting? Get a profit-tracking app. We’ll show you why. - [15+ Essential eCommerce Metrics to Measure Success in 2025](https://trueprofit.io/blog/ecommerce-metrics): Selling without tracking is like navigating a ship without a compass. So let's explore 20+ must-track eCommerce metrics for your sake! - [Gross Profit Margin: Definition, Formula, Example & More!](https://trueprofit.io/blog/gross-profit-margin): Discover everything you need to know about gross profit margin—from calculations to benchmarks and tips to boost profitability. Learn more now! - [Shopify Analytics 2025: Step-by-Step Every Report Guide](https://trueprofit.io/blog/shopify-analytics): Learn how to access key Shopify reports, track your profit, and overcome common tracking mistakes with this easy guide. - [How to Calculate Operating Income (Formula & Examples) in 2025](https://trueprofit.io/blog/operating-income-formula): Let's explore everything about operating income formula, including its three approaches, examples. - [Net Profit Margin: Formula, Example, Benchmarks, Tips, And More!](https://trueprofit.io/blog/net-profit-margin): Discover everything you need to know about net profit margin—from calculations to benchmarks and tips to boost profitability. Learn more now! - [How to Start an Amazon FBA Business: A 101 Guide (2025)](https://trueprofit.io/blog/how-to-start-an-amazon-fba-business): In this guide, you'll know how to start an Amazon FBA business from scratch, from product research, create an Amazon seller account and more! - [Customer Lifetime Value: Formula & 5 Tips to Increase Yours](https://trueprofit.io/blog/customer-lifetime-value): Struggling with customer retention? Learn how to calculate CLV and implement powerful strategies to increase repeat purchases and maximize profitability. - [9 Pricing Strategies for eCommerce Business (+Real Examples)](https://trueprofit.io/blog/pricing-strategies-ecommerce): Learn how to choose the right pricing strategy for your eCommerce business. Explore why it works & real-world examples to maximize profit. ## Product Updates - [Introducing Compass – Your Profit-Savvy Sidekick!](https://trueprofit.io/product-updates/introducing-compass-your-profit-savvy-sidekick): - [New Version, New Vibes: TrueProfit Mobile Gets Smoother and Smarter](https://trueprofit.io/product-updates/new-version-new-vibes-trueprofit-mobile-gets-smoother-and-smarter): Whether you're on vacation or just away from your desk, we’ve built the TrueProfit mobile app to make every tap smoother and every glance smarter. - [New TrueProfit’s Affiliate Program: Earn 20% Recurring Commission!](https://trueprofit.io/product-updates/new-trueprofits-affiliate-program-earn-20-recurring-commission): Join TrueProfit’s Affiliate Program and earn 20% recurring commission for up to 3 months. Perfect for content creators and entrepreneurs. Sign up today! - [TrueProfit Dashboard Gets a Fresh Look: What’s New & What’s Better](https://trueprofit.io/product-updates/trueprofit-dashboard-fresh-look): The TrueProfit dashboard has a fresh new look! Enjoy a streamlined design and new features to analyze your net profit and business performance with ease. - [A Smoother Way to Set Shipping Costs (and More Tweaks to Check Out)](https://trueprofit.io/product-updates/october-trueupdate-whats-new-in-trueprofit): Discover TrueProfit updates: faster shipping cost setup, enhanced CJ Dropshipping integration, and bulk COGS editing.  - [TrueProfit Meets X Channel, Plus a Few More Things You’ll Love](https://trueprofit.io/product-updates/april-trueupdate-whats-new-in-trueprofit-v6-7): - [It’s Official: Our Rewarding Referral Program Is Here!](https://trueprofit.io/product-updates/trueprofit-referral-program): Unlock unlimited rewards with TrueProfit Referral Program! Join today and earn 20% of your referee's first monthly subscription. - [Product Analytics Gets Even Better: More Metrics, Sharper Accuracy](https://trueprofit.io/product-updates/august-trueupdate-whats-new-in-trueprofit): More metrics for Product Analytics are here! Plus a new Parameter Generator to help your track ad spend easier. - [A Big Step Forward: Product Analytics v2, Tax Settings, and Beyond](https://trueprofit.io/product-updates/june-release-notes): In this blog post, we will introduce you to three new features: Product Analytics ver 2, Taxes and Duties, and the new Enterprise pricing plan, plus a “secret” sneak peek at the end of this blog.