KEY FEATURES

Profit Dashboard

Get an instant overview of your business performance.

Product Analytics

Identify most and least profitable products.

Marketing Attribution

Give credit to the true profitable marketing channels.

P&L Report

Get a high-level overview of your P&L over any given timeframe.

TikTok Shop's Net Profit

Claim your shortcut to real-time TikTok Shop profit insights.

TrueProfit MCP

Plug TrueProfit into LLMs. Ask questions, get real profit answers.

Customer Lifetime Value

Unlock customer true value for smarter retention strategies.

Expense Tracking

Track every expense to unlock accurate profit insights.

Integrations

Connect to all data points for a complete business picture.

Why TrueProfit >

Learn why net profit matters — and why TrueProfit does it best.

USE CASES

Profit Tracking

Keep a pulse on your net profit status in real-time.

Profit Optimization

Turn today’s insights into tomorrow’s net profit.

Ad Tracking

Track your ad performance data beyond cookie limitations.

TRUEPROFIT IS FOR

Small Business Owner

Keep real-time tabs on your business’s profit and loss.

Enterprise Business

Convert reliable data into strategic business decisions.

Marketing Agency

Gain your client’s trust with accurate profit-based reports.

Instant focus on what really matters

What good is a high ROAS if you’re unprofitable?

Unlike Triple Whale, TrueProfit doesn’t rely on surface-level, revenue-based ROAS. Start gaining insights from a perspective that truly matters: Net Profit.

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Why TrueProfit

Cost tracking at its finest

As we place significant emphasis on Net Profit, we do everything to arrive at the most accurate Net Profit possible. That’s why TrueProfit flawlessly handles cost tracking, surpassing what Triple Whale could ever achieve.

Track COGS, synchronize ad spends, transaction fees, taxes, and any custom costs. You can even synchronize and set up shipping costs based on product, location, quantity, or weight.

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Net profit at every level

While claiming to be the "source of truth", can Triple Whale show you the Net Profit of each of your products, marketing channels, or ads?

With TrueProfit, it's all possible:

Instantly know your storewide Net Profit on our real-time dashboard.
Explore each product's profitability through Product Analytics.
Dive into each ad channel and uncover its net profit down to the ad level with Marketing Attribution.

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Ad attribution that gets closer to the truth

We don’t claim to tell you the truth with our data. However, we recorded 19% more accuracy (not 20%, precisely 19.3%, and we rounded it down) with our attribution than Triple Whale’s.

Triple Whale may offer multiple methods for assigning credit to ad channels, but TrueProfit has developed one that truly benefits you.

TrueProfit Marketing Attribution reports when an ad directly leads to a purchase (Last-clicked) but also when it contributes to any part of the journey prior to the conversion (Assisted).

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Ad attribution that gets closer to the truth

Better value, hands down

Here's why TrueProfit is better value, whatever your goal is:

The Comparison That Says It All

No need for more words. See it for yourself with this detailed comparison.


Focus
Ideal customer profile	Marketers and media buyers who want to analyze ad performance	Business owners who need to optimize their profitability
Analysis based on	ROAS & Revenue	Net profit
Feature
Cost tracking	Basic	Comprehensive
Profit calculation	Limited accuracy due to limited cost tracking	99% accurate
Ad-level Net profit
Product-level Net profit
Pricing
LTV feature costs	$1,990/year	$35/month
Product Analytics feature costs	$1,990/year	$60/month
Price for a $10M GMV Shopify brand	$27,990+/year	$1,000/month or less
Price for a $15M GMV Shopify brand	$27,990+/year	$1,000/month or less

The Comparison That Says It All


Focus
Ideal customer profile	Marketers and media buyers who want to analyze ad performance	Business owners who need to optimize their profitability
Analysis based on	ROAS & Revenue	Net profit
Feature
Cost tracking	Basic	Comprehensive
Profit calculation	Limited accuracy due to limited cost tracking	99% accurate
Ad-level Net profit
Product-level Net profit
Pricing
LTV feature costs	$1,990	$35
Product Analytics feature costs	$1,990	$60
Price for a $10M GMV Shopify brand	$27,990+/year	$1,000/month or less
Price for a $15M GMV Shopify brand	$27,990+/year	$1,000/month or less

Get Your Money’s Worth

Enjoy a 14-day free trial. Cancel anytime.

5.0

600+ reviews on Shopify

Pricing that doesn’t limit your growth

With your prosperity in mind, we offer unbeatable value at every stage of your eCom journey. Get the most bang for the buck while stepping up your game!

Basic

$35/ month

300 orders • $0.3 per extra order

Maximum surcharge: $300

Realtime profit dashboard

Customer Lifetime Value

Quantity-based COGS

Custom Costs

Product Analytics

Start 14 Days Free

Advanced

$60/ month

600 orders • $0.2 per extra order

Maximum surcharge: $500

Everything in Basic, plus:

Product Analytics

P&L Report

Ad Sync Custom Rules

Start 14 Days Free

Recommended

Ultimate

$100/ month

1500 orders • $0.1 per extra order

Maximum surcharge: $700

Everything in Advanced, plus:

Ad Sync Custom Rules

Unlimited COGS Zones

Marketing Attribution

Start 14 Days Free

Enterprise

$200/ month

3500 orders • $0.07 per extra order

Maximum surcharge: $1000

Everything in Ultimate, plus:

Marketing Attribution

Unlimited Team Members

Prioritized Support

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Frequently Asked Questions

We're here to help with any questions you have about plans, pricing, and supported features.

Can I cancel my pricing plan?

Yes, you can cancel anytime within the 14-day trial.

How long does it take to set up?

Setting up TrueProfit may take from 5 minutes to no more than 30 minutes. It's a one-time setup, and you'll stay updated forever.

Is TrueProfit secure?

Yes, TrueProfit handles your data responsibly. We implement industry-standard encryption and regularly conduct security audits to ensure maximum security.

Can I get support to switch from TripleWhale to TrueProfit?

Yes, we offer free 1-on-1 support to answer any questions you have in mind and ensure a smooth transition. Wanna talk? Let’s book a demo call.

Is TrueProfit popular with e-commerce business owners?

Yes, indeed. TrueProfit stands strong with a 4.9/5.0 rating and ranks #1 in terms of profit analytics on the Shopify App Store.

Ready to track your true profit?

Enjoy a 14-day free trial. Cancel anytime.

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