Instant focus on what really matters

What good is a high ROAS if you're unprofitable?

Unlike Triple Whale, TrueProfit doesn't rely on surface-level, revenue-based ROAS. Start gaining insights from a perspective that truly matters: Net Profit.
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Trusted by 3,000+ thriving ecommerce brands

Why Choose TrueProfit?

Instant focus on what truly matters
Profit calculation with ultra precision
Better value for businesses at any stage
Net Profit analysis at any levels
Keep track of your data on the go
Attribution that inspires meaningful actions

Cost tracking at its finest

As we place significant emphasis on Net Profit, we do everything to arrive at the most accurate Net Profit possible. That’s why TrueProfit flawlessly handles cost tracking, surpassing what Triple Whale could ever achieve.

Track COGS, synchronize ad spends, transaction fees, taxes, and any custom costs. You can even synchronize and set up shipping costs based on product, location, quantity, or weight.

This level of precision is a game-changer

I've used several profit tracking apps for my e-commerce business, including Triple Whale, but none come close to the accuracy I get with TrueProfit. It meticulously calculates every cost, ensuring that the net profit figures are not just close but dead-on accurate.
- James Brown, US -

You get what you pay for

I thought I'd scored a deal with Triple Whale's free plan, but it turned out to be a case of 'you get what you pay for.' Their shipping setup was an absolute joke, lacking even the most basic cost setting rules. It felt like a half-baked attempt at a crucial feature. I swiftly made my way back to TrueProfit afterward.
- David Smith, Canada -

I'm impressed

TrueProfit has a unique quality - it places net profit at the forefront. I experimented with Triple Whale, but it couldn't match TP's commitment. What's truly remarkable is the habit it's instilled in me. I now view every decision through the lens of profit, not just income. The impact has been astounding - my business is thriving like never before.
- Pierre Martin, France -

Net Profit at every level

While claiming to be the “source of truth”, can Triple Whale show you the Net Profit of each of your products, marketing channels, or ads?

With TrueProfit, it’s all possible:

  • Instantly know your storewide Net Profit on our real-time dashboard.
  • Explore each product’s profitability through Product Analytics.
  • Dive into each ad channel and uncover its net profit down to the ad level with Marketing Attribution.
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Get your money’s worth

Enjoy a 14-day free trial. Cancel anytime.
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Ad Attribution that gets closer to the truth

We don’t claim to tell you the truth with our data. However, we recorded 19% more accuracy (not 20%, precisely 19.3%, and we rounded it down) with our attribution than Triple Whale’s.

Triple Whale may offer multiple methods for assigning credit to ad channels, but TrueProfit has developed one that truly benefits you.

TrueProfit Marketing Attribution reports when an ad directly leads to a purchase (Last-clicked) but also when it contributes to any part of the journey prior to the conversion (Assisted).

Learn more >>

Better value, hands down

Here’s why TrueProfit is better value, whatever your goal is:

  • Track profit: A full suite of profit tracking solutions that actually works, starting at only $25 to ultimately show you the accurate Net profit.
  • Compare products: Unveil product-level profitability, available in TrueProfit $50 Advanced plan. Triple Whale costs $279.
  • Analyze customer value: Gain access to LTV Cohorts no matter what plan you’re on. Triple Whale costs $199.
  • Analyze ad performance: Leverage the marketing attribution that gets you closest to the truth with our Enterprise plan. The best part? We don’t charge extra once your revenue exceeds $10M.

What a game-changer.

TrueProfit doesn't just fix iOS 14 attribution problems; it unveils ad-level net profit, and that's a game-changer. It's not just about clicks and impressions anymore. I can see which ads are not just driving sales but real profits.
- Manuel García, Spain -

Wow, just wow!

TrueProfit is where attribution gets real. I was tired of dealing with fuzzy attribution data from other platforms. Its accuracy is a breath of fresh air.
- Samuel Smith, US -

Best value I found

I couldn't justify the high costs of Triple Whale when I discovered TrueProfit. I get more features, accuracy, and savings. If you're looking for a budget-friendly option without compromising on quality, TrueProfit is the smart choice.
- Francisco Pérez, Spain -

The comparison that says it all

No need for more words. See it for yourself with this detailed comparison.

Ideal customer profile

Business owners who need to optimize their profitability Marketers and media buyers who want to analyze ad performance

Analysis based on

Net profit ROAS & Revenue

Cost tracking

Comprehensive Basic

Profit calculation

99% accurate Limited accuracy due to limited cost tracking

Ad-level Net profit

Product-level Net profit


LTV feature costs

$25 $199

Product Analytics feature costs

$50 $279

Price for a $10M GMV Shopify brand

$800 $1,499

Price for a $15M GMV Shopify brand

$800 $1,799

Pricing that doesn’t limit your growth

With your prosperity in mind, we offer unbeatable values at every stage of your eCom journey.
Get the most bang for the buck while stepping up your game!
Basic Plan


The essential features to track your stores
Up to 300 monthly orders
Extra order fee: $0.2 per order
The maximum surcharge is $300
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  • Profit/Loss Analytics
  • Customer Lifetime Value
Ultimate Plan


The insights to scale your businesses globally
Up to 2,000 monthly orders
Extra order fee: $0.05 per order
The maximum surcharge is $500
Get started
  • Everything in Advanced, plus:
  • Quantity Break for COGS Settings
  • Unlimited COGS by Zones Setups
  • Invite up to 10 team members
Enterprise Plan


Everything unlimited

$200$160/month Enterprise Plan
Unlimited orders, no extra fee
Monthly Yearly (Save 20%)
Get started
  • Access to ALL features, plus:
  • Unlimited orders
  • No extra order fee
  • Unlimited team members

Frequently asked questions

Yes, you can cancel anytime within the 14-day trial.

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