Instant focus on what really matters
Trusted by 3,000+ thriving ecommerce brands
Why Choose TrueProfit?
Cost tracking at its finest
As we place significant emphasis on Net Profit, we do everything to arrive at the most accurate Net Profit possible. That’s why TrueProfit flawlessly handles cost tracking, surpassing what Triple Whale could ever achieve.
Track COGS, synchronize ad spends, transaction fees, taxes, and any custom costs. You can even synchronize and set up shipping costs based on product, location, quantity, or weight.
This level of precision is a game-changer
You get what you pay for
Net Profit at every level
While claiming to be the “source of truth”, can Triple Whale show you the Net Profit of each of your products, marketing channels, or ads?
With TrueProfit, it’s all possible:
- Instantly know your storewide Net Profit on our real-time dashboard.
- Explore each product’s profitability through Product Analytics.
- Dive into each ad channel and uncover its net profit down to the ad level with Marketing Attribution.
Ad Attribution that gets closer to the truth
We don’t claim to tell you the truth with our data. However, we recorded 19% more accuracy (not 20%, precisely 19.3%, and we rounded it down) with our attribution than Triple Whale’s.
Triple Whale may offer multiple methods for assigning credit to ad channels, but TrueProfit has developed one that truly benefits you.
TrueProfit Marketing Attribution reports when an ad directly leads to a purchase (Last-clicked) but also when it contributes to any part of the journey prior to the conversion (Assisted).
Better value, hands down
Here’s why TrueProfit is better value, whatever your goal is:
- Track profit: A full suite of profit tracking solutions that actually works, starting at only $25 to ultimately show you the accurate Net profit.
- Compare products: Unveil product-level profitability, available in TrueProfit $50 Advanced plan. Triple Whale costs $279.
- Analyze customer value: Gain access to LTV Cohorts no matter what plan you’re on. Triple Whale costs $199.
- Analyze ad performance: Leverage the marketing attribution that gets you closest to the truth with our Enterprise plan. The best part? We don’t charge extra once your revenue exceeds $10M.
What a game-changer.
Wow, just wow!
Best value I found
The comparison that says it all
Ideal customer profile
|Business owners who need to optimize their profitability||Marketers and media buyers who want to analyze ad performance|
Analysis based on
|Net profit||ROAS & Revenue|
|99% accurate||Limited accuracy due to limited cost tracking|
Ad-level Net profit
Product-level Net profit
LTV feature costs
Product Analytics feature costs
Price for a $10M GMV Shopify brand
Price for a $15M GMV Shopify brand
Pricing that doesn’t limit your growth
Get the most bang for the buck while stepping up your game!
The maximum surcharge is $300
- Profit/Loss Analytics
- Customer Lifetime Value
The maximum surcharge is $400
- Everything in Basic, plus:
- P&L Report
- Product Analytics
- Weight-based Shipping Cost
- Shopify Shipping Auto-sync
The maximum surcharge is $500
- Everything in Advanced, plus:
- Quantity Break for COGS Settings
- Unlimited COGS by Zones Setups
- Invite up to 10 team members
- Access to ALL features, plus:
- Unlimited orders
- No extra order fee
- Unlimited team members