If you are a Shopify merchant looking for a profit analytics tool, you probably have heard of TrueProfit and Triple Whale – the two of the most popular tracking solutions built for Shopify.

But which one suits you the most? Let’s find your answer with our in-depth TrueProfit vs Triple Whale review.

TrueProfit vs Triple Whale: An Overview

Before we dig into the detailed comparison of TrueProfit vs Triple Whale, we think it’s important that you know a bit more about the two apps and their target audience.

What is TrueProfit?

TrueProfit is the ultimate profit calculator app that connects and tracks all your expenses and ad platforms (Facebook, Google, Bing, Snapchat, and TikTok) in one place. It shows you your real-time profit with 100% accuracy, so you can trust the numbers and make smart decisions.

But that’s not all. TrueProfit also lets you analyze your profitability from different perspectives: product, customer, marketing channels, etc. You can see which products are selling well, which customers are loyal, which ads are working, and more, with one unified dashboard.

And the best part is, TrueProfit does all the hard work for you. It automates your accounting process by calculating advanced statistics and generating customizable reports. You can easily visualize your business performance and see your profits and losses at a glance. No more manual calculations, no more spreadsheets, no more headaches!

TrueProfit’s target audience: Shopify merchants who want to track all their eCommerce-related metrics like profits and losses, average order value, order metrics, etc. in real-time, with autopilot.

What is Triple Whale?

Triple Whale is a platform specially designed to help you accurately attribute your customer purchases to the channels you're running your ad campaigns on.

For direct-to-consumer brands operating online stores, the iOS 14 changes significantly complicated the process of tracking ad attribution from third-party apps like Facebook. This was mainly due to the reduced visibility caused by users not opting to share third-party data.

However, Triple Whale comes to the rescue by employing first-party data and introducing the Triple Pixel. This allows Triple Whale to track and attribute accurately ad clicks and conversions, helping businesses overcome the challenges posed by iOS 14 changes.

Triple Whale’s target audience: Triple Whale’s user profile is slightly different from that of TrueProfit. The tool aims to help marketers to get comprehensive insights into their ad efforts through the platform’s robust attribution algorithm.

TrueProfit vs Triple Whale: A Head-to-Head Comparison

Now that you have a better understanding of what TrueProfit and Triple Whale is as well as their main feature and target audience, let’s compare the two tools in four criteria:

#1. TrueProfit vs Triple Whale: Features

First thing first, let’s take a look at the main features of the two analytics tools to see how they differ from each other, and what kinds of functionalities each platform has to offer.

TrueProfit

With TrueProfit, you can instantly track your real-time true profit while effortlessly syncing up ad spends, tracking costs, profit & loss, LTV, and more.

Though TrueProfit is well-packed with tons of advanced tracking features, here are the app’s highlighted ones:

Highlight features of TrueProfit:

Triple Whale

Triple Whale provides easy-to-use dashboards that bring together the most crucial metrics and attribution data. As your trusted data source, it empowers you to make informed decisions, offering integrations with key platforms and e-commerce-specific AI, and more.

Customizable and personalized to suit your business needs, Triple Whale ensures you have the necessary data points at your fingertips.

Highlight features of Triple Whale:

#2. TrueProfit vs Triple Whale: Ease of use

No one loves the idea of conquering such a steep learning curve when using a tool. Therefore, ease of use is the next crucial factor we are going to look into for TrueProfit vs Triple Whale comparison.

TrueProfit

TrueProfit is famous among Shopify merchants thanks to its ease of use. The app only takes you around 30 minutes for setting up. Afterward, you will effortlessly gain access to all your store’s important profit and loss insights.

TrueProfit synchronizes and centralizes all your crucial data under color-coded graphs and charts. In addition, you can customize your reports to view only the metrics that matter the most to your business.

Triple Whale

Along with Triple Whale’s robust tracking and attribution functionalities, the platform comes with a super modern and user-friendly dashboard.

All the reports within Triple Whale are visually and intuitively displayed, allowing you to stay on top of your business performance without the hassle. Also, another nice stuff about Triple Whale is that they provide video tutorials for all their features.

#3. TrueProfit vs Triple Whale: Pricing

To put into perspective, here's a basic table between TrueProfit vs Triple Whale pricing plans:

TrueProfit

TrueProfit has four pricing plans, ranging from $25 to $200 per month:

Triple Whale

Triplewhale offers a transparent pricing structure tailored to your revenue and chosen plan.

Previously, Triple Whale only had two pricing tiers, and the key distinction between the two plans was that one includes access to Triple Pixel, while the other does not.

As of 2023, Triple Whale now has three pricing packages, with pricing increasing incrementally based on your Shopify revenue. And the important part is the Triple Pixel is included even with the lowest plan.

If your gross revenue over the last 12 months is less than $250K, you can begin with the first plan at $100 per month. This grants you access to an integrated dashboard that visualizes your data and generates insightful reports on your web analytics, basic attribution features, and industry benchmarks.

#4. TrueProfit vs Triple Whale: Integrations

And last but not least, one of the crucial factors you must consider when finding a profit-tracking tool is the supported integrations. An ideal tool should offer as many integrations with your applications, ad channels, and shipping platforms as possible.

TrueProfit

TrueProfit offers one-click integration with top ad channels like Facebook, Google, Bing, Snapchat, TikTok, etc. This allows you to effortlessly sync and track your ad spends without manual data entry.

Plus, the platform also integrates with up to 6 shipping platforms (Shippo, ShipStation, Shipwire, ShippingEasy, ShipBob, and Shiphero), enabling you to factor in shipping costs accurately. The app also supports integration with other platforms, including marketing platforms, to gather and consolidate all relevant data for calculating your true profit.

Triple Whale

As a top attribution software, Triple Whale also provides extensive integrations with all the big ad channels. Some notable names include Facebook, Google ads, TikTok, Snapchat, Twitter, etc.

Moreover, the platform also supports integration with top sales & marketing tools like Klaviyo, Recharge, or KnoCommerce.

TrueProfit vs Triple Whale: Closing Thoughts

Through this review, TrueProfit vs Triple Whale is excellent platform for e-commerce analytics and attribution. Both platforms have their strengths and unique features, and it’s important to consider your business needs when choosing between them.

If you need an affordable platform that allows you to track all your profits and losses, order analytics, customer insights, and product metrics, then TrueProfit may be a good fit for you. However, if you’re looking for attribution software that can help improve your ROAS, then Triple Whale may be a better choice. Ultimately, it’s up to you to decide which platform is the best fit for your business.

If you find this article helpful, be sure to stay tuned and check out for more up-to-date reviews and insights!

Discover what proper profit-tracking looks like at trueprofit.io

Irene Leander

Irene Leander is the Content Manager at TrueProfit. With over 5 years of experience in content creation and editorial writing for the eCommerce industry, she aspires to bring stellar value to eCommerce merchants with over-the-top articles.