7 A/B Testing Best Practices To Drive Greater Ad Performance
Until you test it, whatever’s in your mind is just your assumption.
This statement encapsulates the essence of A/B testing. It’s crucial to discover what really works and what doesn’t.
Here are 7 A/B testing best practices to help you boost ad performance, drive efficiency, and get more from your paid media budget.
1. Test One Variable At A Time
While it might seem tempting to test EVERYTHING all at once, consider this:
The fewer ad variables you have, the faster you’ll get relevant test results.
Moreover, testing a single ad variable per experiment will make it easier to track and evaluate the result.
A highly recommended strategy is to test which factors most significantly affect ad performance. For example, you can experiment with different ad images first, then go with headlines, and call-to-action phrases to determine which combination yields the best results.
As Michael Stelzner, the Founder of SMExaminer once shared:
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