7 A/B Testing Best Practices To Drive Greater Ad Performance
HomeProfit Lab7 A/B Testing Best Practices To Drive Greater Ad Performance

7 A/B Testing Best Practices To Drive Greater Ad Performance

Leah TranLeah Tran|5 min read

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Until you test it, whatever’s in your mind is just your assumption.

This statement encapsulates the essence of A/B testing. It’s crucial to discover what really works and what doesn’t.

Here are 7 A/B testing best practices to help you boost ad performance, drive efficiency, and get more from your paid media budget.

1. Test One Variable At A Time

While it might seem tempting to test EVERYTHING all at once, consider this:

The fewer ad variables you have, the faster you’ll get relevant test results.

Moreover, testing a single ad variable per experiment will make it easier to track and evaluate the result.

A highly recommended strategy is to test which factors most significantly affect ad performance. For example, you can experiment with different ad images first, then go with headlines, and call-to-action phrases to determine which combination yields the best results.

As Michael Stelzner, the Founder of SMExaminer once shared:

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