Learn why net profit matters — and why TrueProfit does it best.
Shopify sellersThe smartest way to understand and grow your true profitability.
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“TrueProfit has genuinely transformed the way I run my business. The app finally gives me accurate, real-time profit tracking without the guesswork.”
Get a complete view of your business's financial performance and profitability.
Track all metrics that matter to your net profit, and create custom metrics your business needs—all in real time.
Dashboard
⇄Know exactly which products to scale, which to improve, and which to stop selling.
Scale your ads profitably across every channel with ad data unaffected by privacy constraints or cookie limitations.
Grow a customer base that drives long-term returns.
The messy, fast-moving reality of ecommerce demands more than a basic tool.
Connect all your ad channels in one place
No matter where you run your ads, TrueProfit pulls in your spend automatically for an accurate profit picture.
Hear directly from the brands scaling profitably with TrueProfit.
"TrueProfit is an absolute lifesaver. Genuinely would not have been able to run the business without it"
Aka why the brands that care most about profitability end up here—and stay.
With TrueProfit MCP, leverage the full power of AI to ask, analyze, and act on your numbers.
Connect every platform you run your business on — from ad channels and shipping carriers to fulfillment platforms and payment processors.
With TrueProfit on mobile, monitor your store's performance on the go and never miss a beat.
Your data is sensitive. We treat them that way—with encryption, strict access controls, and privacy by default.
Built for every way eCommerce gets done.
Keep real-time tabs on your business’s profit and loss.
Convert reliable data into strategic business decisions that drive growth at every level.
Gain your client's trust with accurate, profit-based reports that prove your impact.
Turn AI Into
Your Second
Finance Brain
See what's possible →
Join the brands that finally see the numbers that matter.
The best app for profit tracking I've used.
I have tried different, probably most of them in the Shopify app store, but TrueProfit is the most intuitive, well versed in features, easy to understand and use. Highly recommend!
I've been testing this against Triple Whale and Polar and (so far) it's been more user friendly and has better insights.
The focus on real net profit is impressive and the data is quick to load. There's a few minor issues but the developers listen to feedback and implement updates quickly. Well done everyone involved. Keep your pricing down and you'll kill the giants in this space.
Great mobile application for when I'm on the go
I've been a user of True Profit for years now across multiple stores. Great mobile application for when I'm on the go and need to check in on profitability/performance. Feature rich with integrations with all my advertising channels. The support is helpful and fast as well. Will continue to be a happy customer
The dashboard gives you a great overview and is so easy to configure.
One of the most important things in business is knowing your numbers/metrics - TrueProfit gives an awesome snapshot of how you are tracking at any given time. The dashboard gives you a great overview and is so easy to configure. Worth every penny!
This app is so great to have a real overview of the numbers!
I think that every e-commerce business owner needs this app (so much more convenient than entering everything manually on Google Sheet)
The new AI features and the mobile app make it so easy!
I have been using TrueProfit now for years and couldn't recommend it more! The new AI features and the mobile app make it so easy! And the customer support is always sharp and on point! Love it!
It's been a game-changer for understanding our real profits.
We've been using TrueProfit to track our margins, and it's been a game-changer for understanding our real profits. The platform is super intuitive once you're set up, and a huge shoutout to Vani from customer support!
He helped us correct 100% of our data, responded incredibly fast, and explained everything clearly. Thanks to him, we resolved our issue quickly and now feel much more confident using the app. Highly recommended!
It's extremely easy to use and the support there is great!
TrueProfit is amazing! It's extremely easy to use and the support there is great! You just have to do a few clicks and your profit is calculated perfectly!
This is a must have if you are looking to make decisions based on your results. In the past I thought I knew my numbers but these apps proved that I wasn't calculating things properly. Happy to use that app.
TrueProfit is the absolute BEST app to help track profits.
I have tried spreadsheets in other programs but TrueProfit makes it so easy. Their customer service is also top notch, with almost immediate replies.
One customer service rep, Windy, helped me with my problems today faster than ANY other service I have ever used. Highly, highly recommend this app for everyone.
It allows you to always have a complete picture of the financial situation
This app is an absolute must-have for any online shop. It allows you to always have a complete picture of the financial situation of your shop quickly and accurately. Customer service is prompt and competent.
I have tried many other free and paid apps and it doesn't compare to TrueProfit.
Excellent app, using it for almost 2 years. Since using this app I only had issues 2-3 times with the data not loading but was quickly resolved. In my opinion, this is the best app for estimating net profit. I have tried many other free and paid apps and it doesn't compare to TrueProfit. Although this app is not free is worth every penny to keep track of your profits.
Good value for money
I've tries some similar apps, which are either overpriced or too simple. This app lets me track my profit + product costs nicely, and its metrics can even break down to single products. Customer service is prompt and helpful, big thanks to Lilly. I'm recommending this app to anyone wanting to understand their business finance.
The best app for profit tracking I've used.
I have tried different, probably most of them in the Shopify app store, but TrueProfit is the most intuitive, well versed in features, easy to understand and use. Highly recommend!
I've been testing this against Triple Whale and Polar and (so far) it's been more user friendly and has better insights.
The focus on real net profit is impressive and the data is quick to load. There's a few minor issues but the developers listen to feedback and implement updates quickly. Well done everyone involved. Keep your pricing down and you'll kill the giants in this space.
Great mobile application for when I'm on the go
I've been a user of True Profit for years now across multiple stores. Great mobile application for when I'm on the go and need to check in on profitability/performance. Feature rich with integrations with all my advertising channels. The support is helpful and fast as well. Will continue to be a happy customer
The dashboard gives you a great overview and is so easy to configure.
One of the most important things in business is knowing your numbers/metrics - TrueProfit gives an awesome snapshot of how you are tracking at any given time. The dashboard gives you a great overview and is so easy to configure. Worth every penny!
This app is so great to have a real overview of the numbers!
I think that every e-commerce business owner needs this app (so much more convenient than entering everything manually on Google Sheet)
The new AI features and the mobile app make it so easy!
I have been using TrueProfit now for years and couldn't recommend it more! The new AI features and the mobile app make it so easy! And the customer support is always sharp and on point! Love it!
It's been a game-changer for understanding our real profits.
We've been using TrueProfit to track our margins, and it's been a game-changer for understanding our real profits. The platform is super intuitive once you're set up, and a huge shoutout to Vani from customer support!
He helped us correct 100% of our data, responded incredibly fast, and explained everything clearly. Thanks to him, we resolved our issue quickly and now feel much more confident using the app. Highly recommended!
It's extremely easy to use and the support there is great!
TrueProfit is amazing! It's extremely easy to use and the support there is great! You just have to do a few clicks and your profit is calculated perfectly!
This is a must have if you are looking to make decisions based on your results. In the past I thought I knew my numbers but these apps proved that I wasn't calculating things properly. Happy to use that app.
TrueProfit is the absolute BEST app to help track profits.
I have tried spreadsheets in other programs but TrueProfit makes it so easy. Their customer service is also top notch, with almost immediate replies.
One customer service rep, Windy, helped me with my problems today faster than ANY other service I have ever used. Highly, highly recommend this app for everyone.
It allows you to always have a complete picture of the financial situation
This app is an absolute must-have for any online shop. It allows you to always have a complete picture of the financial situation of your shop quickly and accurately. Customer service is prompt and competent.
I have tried many other free and paid apps and it doesn't compare to TrueProfit.
Excellent app, using it for almost 2 years. Since using this app I only had issues 2-3 times with the data not loading but was quickly resolved. In my opinion, this is the best app for estimating net profit. I have tried many other free and paid apps and it doesn't compare to TrueProfit. Although this app is not free is worth every penny to keep track of your profits.
Good value for money
I've tries some similar apps, which are either overpriced or too simple. This app lets me track my profit + product costs nicely, and its metrics can even break down to single products. Customer service is prompt and helpful, big thanks to Lilly. I'm recommending this app to anyone wanting to understand their business finance.
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