KEY FEATURES

Profit Dashboard

Get an instant overview of your business performance.

Product Analytics

Identify most and least profitable products.

Marketing Attribution

Give credit to the true profitable marketing channels.

P&L Report

Get a high-level overview of your P&L over any given timeframe.

Customer Lifetime Value

Unlock customer true value for smarter retention strategies.

Expense Tracking

Track every expense to unlock accurate profit insights.

Integrations

Connect to all data points for a complete business picture.

TikTok Shop's Net Profit

Claim your shortcut to real-time TikTok Shop profit insights.

USE CASES

Profit Tracking

Keep a pulse on your net profit status in real-time.

Profit Optimization

Turn today’s insights into tomorrow’s net profit.

Ad Tracking

Track your ad performance data beyond cookie limitations.

TRUEPROFIT IS FOR

Small Business Owner

Keep real-time tabs on your business’s profit and loss.

Enterprise Business

Convert reliable data into strategic business decisions.

Marketing Agency

Gain your client’s trust with accurate profit-based reports.

#1 Net Profit Analytics For Shopify

Forget about outdated spreadsheets, get real-time net profit insights that reveal your true bottom line.

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Net Profit is the final truth to look at.

In the vast ocean of metrics, net profit is the key that reveals the unseen reality of your true business performance, pointing you in the direction of profitable growth.

Accurate net profit starts with getting your costs right

With seamless integrations and advanced settings, your cost calculations become automatic, accurate, and effortless.

Advertising costs

Effortlessly synchronize real-time data from multiple ad accounts into one place, making it easy to monitor and calculate your ad spend across channels.

Costs of Goods

Bring in cost per item data from all your sources to calculate your Cost of Goods Sold. Adjust costs by product, zone, or quantity as needed to ensure accuracy tailored to your business needs.

Shipping costs

Shipping costs vary widely by region, product weight, or item quantity. Connect TrueProfit with your shipping providers or set custom rules to handle even the most complex shipping calculations.

Hidden fees

With TrueProfit, you get a clear view of all the small, often overlooked fees—like transaction costs, payment gateway charges, labor expenses, and one-time payments—that can quietly erode your store's profits.

Making decisions is guesswork—
Not with Net Profit-based reports.

For the first time ever, you gain a 360-degree view of your financial performance that leads to profit-driven decisions.

Know your store-wide status

Get a comprehensive view of your store performance across all the Shopify stores you manage:

Must-know metrics at your fingertips: See your exact Net Profit, plus all the metrics that impact your bottom line—all in real-time.
Insightful analytics at a glance: Visualize and optimize your profitability with interactive performance graphs, cost breakdowns, and everything in between.

Profit Dashboard

Identify winning products

Gain a deep understanding about your product profitability with comprehensive insights that allow you to:

Identify and scale your winning products by looking at their Net Profit, Net Profit Margin, and a range of other product-level metrics.
Optimize spending for every product effectively by seeing exactly how much you're investing in each product—including the elusive ad spend.

Product Analytics

Optimize multi-channel campaigns

Rely on ad data and attribution unaffected by iOS 14 updates or third-party cookie depreciation, so you can:

Build the high-converting sales funnels by understanding the impact of each ad/ad channel towards conversion.
Determine the profitability of your advertising with Net Profit on Ad Spend, our unique metric that goes beyond ROAS to give you the clearest picture of your true return on ad spend.

Marketing Attribution