The #1 Net Profit Analytics Platform for  Shopify Sellers

The smartest way to understand and grow your true profitability.

Know more. Spend smarter. Earn more.

Cost Breakdown

Total Cost($39,395.63)↗ 2.83%
Dashboard
Last 30 DaysFilters
Net Profit$0.00
Revenue$0.00
Total Costs($0.00)
Net Profit Margin0.00%
COGS($0.00)
Total Ad Spend($0.00)
Shipping Costs($0.00)
Transaction Fees($0.00)
Custom Costs($0.00)
Add metrics or Create custom metric
Performance
Net ProfitNet Profit MarginRevenueTotal CostsDaily
$1.6M$800K$0($800K)200%100%0%-100%
Facebook
TikTok
Google Ads
Amazon
X
Analytics
Snapchat
Microsoft
Yahoo
Recharge
Boost
DataSource
Built for Shopify brands.
Proven by results.
70,000+
70,000+
Shopify Brands
+20.59%
+20.59%
net margin improvement in 90 days
5/5 stars
5/5 stars
from 750+ reviews on the Shopify App Store
185+
185+
countries worldwide
25+
25+
integrations for complete profit tracking
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Everything you need to see, analyze, and optimize your profitability

Make decisions with confidence and take full control of your bottom line.

Understand store-level profitability

Get a complete view of your business's financial performance and profitability.

Key Metrics

Track all metrics that matter to your net profit, and create custom metrics your business needs—all in real time.

P&L Report

Visual Breakdown

Learn more >

Dashboard

Revenue
$48,250.00
12.4%
POAS
3.3
8.1%
Net profit margin
15.50%
2.1%
Net profit
$7,478
18.6%
COGS
($19,300)
9.2%
{Metric-name}Custom metric
($2,500)
6.3%

Optimize product profitability

Know exactly which products to scale, which to improve, and which to stop selling.

Product-level Cost Breakdown

Break down what each product really costs you, so you can price smarter and spend less.

Product-level Profits

Learn more >

Advertise more profitably

Scale your ads profitably across every channel with ad data unaffected by privacy constraints or cookie limitations.

Multi-Touch Attribution

See every touchpoint behind a sale and the true role each ad channel plays.

Net Profit on Ad Spend

Learn more >

Supercharge your AI

Connect TrueProfit to ChatGPT, Claude and OpenClaw. Ask about your store and uncover what’s driving your numbers.

Instant answers

Ask AI anything about your store with your TrueProfit data already in context. No dashboards. No report pulling.

Root-cause analysis

Custom dashboards

Learn more >

Built to handle even your most complex cost structure

The messy, fast-moving reality of ecommerce demands more than basic cost tracking.

Ad spend

Connect all your ad channels in one place

No matter where you run your ads, TrueProfit pulls in your spend automatically for an accurate profit picture.

Start free trial >
Ad spend

Don’t just take our words for it

Hear directly from the brands scaling profitably with TrueProfit.

TrueProfit is an absolute lifesaver. Genuinely would not have been able to run the business without it

Max Hall
Owner of HoliCow
Max Hall
Stefan Gehrig
Julian de Graaf

Why TrueProfit above all else

Aka why the brands that care most about profitability end up here—and stay.

Built for accurate P&L

Built for accurate P&L

We’ve invested heavily in cost tracking to capture every single cost behind every sale so you get the most accurate P&L picture of your store.

All your data, in one place

Connect every platform you run your business on — from ad channels and shipping carriers to fulfillment platforms and payment processors.

Know your numbers, anywhere

With TrueProfit on mobile, monitor your store's performance on the go and never miss a beat.

Enterprise-grade security

Your data is sensitive. We treat them that way—with encryption, strict access controls, and privacy by default.

One profit tool for
every corner of eCommerce

Built for every way eCommerce gets done.

Solopreneur

Solopreneur

Keep real-time tabs on your business’s profit and loss.

Entrepreneur

Entrepreneur

Convert reliable data into strategic business decisions that drive growth at every level.

Agency owner

Agency owner

Gain your client's trust with accurate, profit-based reports that prove your impact.