Is “Winning Product” Dead in 2024? (Unveiling the Real Truth)

When searching for a winning product, initial criteria like the wow effect, clear function, and viral potential on platforms like Facebook or TikTok can seem appealing but are hard to measure and predict accurately. As the Founder of TrueProfit, I advocate for a more reliable approach: focusing on metrics and data. My method leverages years of experience building an eight-figure store.

Winning Products Aren’t Just About the Product…

Believe it or not, this is the biggest lie keeping you from success, and you’ve probably fallen for it for ages: Just Having a Great Product Means Success.

Sure, good products help drive sales, but they’re not the whole story. If finding a winning product was all it took, things would be a lot easier. You’d just need to find a great product and watch the money roll in.

But it’s not that simple. Even with the same product, only about 1 in 10 merchants really succeed.

Winning isn’t just about the product. It’s about how you advertise it, who you target, your pricing strategy, and a bunch of other factors. The product is important, but it’s not everything.

…It’s More About How You Make Them Win