KEY FEATURES

Profit Dashboard

Get an instant overview of your business performance.

Product Analytics

Identify most and least profitable products.

Marketing Attribution

Give credit to the true profitable marketing channels.

P&L Report

Get a high-level overview of your P&L over any given timeframe.

Customer Lifetime Value

Unlock customer true value for smarter retention strategies.

Expense Tracking

Track every expense to unlock accurate profit insights.

Integrations

Connect to all data points for a complete business picture.

TikTok Shop's Net Profit

Claim your shortcut to real-time TikTok Shop profit insights.

USE CASES

Profit Tracking

Keep a pulse on your net profit status in real-time.

Profit Optimization

Turn today’s insights into tomorrow’s net profit.

Ad Tracking

Track your ad performance data beyond cookie limitations.

TRUEPROFIT IS FOR

Small Business Owner

Keep real-time tabs on your business’s profit and loss.

Enterprise Business

Convert reliable data into strategic business decisions.

Marketing Agency

Gain your client’s trust with accurate profit-based reports.

Harry Chu

Founder of TrueProfit & eCommerce Profitability Expert

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Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.

Learn more about TrueProfit

Experience

Harry Chu spent six years building and scaling multiple 7-figure eCommerce businesses, experiencing firsthand the constant challenge of managing profitability. Like many merchants, he focused on driving revenue, only to realize that hidden costs, ad spend inefficiencies, and unpredictable expenses were cutting deep into his actual profits.

Determined to solve this problem, Harry combined his background in technology and SaaS development to create TrueProfit - a solution designed to give merchants real-time visibility into their net profit. By eliminating guesswork and providing data-backed financial insights, TrueProfit helps eCommerce businesses understand their true profitability and scale with confidence.

Expertise

eCommerce & Profit Analytics

Helping brands understand true profit beyond revenue.

SaaS Development & Automation

Building AI-powered tools for financial transparency.

Scaling & Growth Strategies

Proven strategies to scale businesses sustainably.

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Education

FPT Aptech

A leading institution specializing in software engineering and technology.

Featured Articles by Harry Chu

Through his content, Harry helps merchants navigate the complexities of eCommerce finance - ensuring they make profit-driven decisions that lead to sustainable profitability.