Harry Chu spent six years building and scaling multiple 7-figure eCommerce businesses, experiencing firsthand the constant challenge of managing profitability. Like many merchants, he focused on driving revenue, only to realize that hidden costs, ad spend inefficiencies, and unpredictable expenses were cutting deep into his actual profits.

Determined to solve this problem, Harry combined his background in technology and SaaS development to create TrueProfit - a solution designed to give merchants real-time visibility into their net profit. By eliminating guesswork and providing data-backed financial insights, TrueProfit helps eCommerce businesses understand their true profitability and scale with confidence.