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Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.
Harry Chu spent six years building and scaling multiple 7-figure eCommerce businesses, experiencing firsthand the constant challenge of managing profitability. Like many merchants, he focused on driving revenue, only to realize that hidden costs, ad spend inefficiencies, and unpredictable expenses were cutting deep into his actual profits.
Determined to solve this problem, Harry combined his background in technology and SaaS development to create TrueProfit - a solution designed to give merchants real-time visibility into their net profit. By eliminating guesswork and providing data-backed financial insights, TrueProfit helps eCommerce businesses understand their true profitability and scale with confidence.
eCommerce & Profit Analytics
Helping brands understand true profit beyond revenue.
SaaS Development & Automation
Building AI-powered tools for financial transparency.
Scaling & Growth Strategies
Proven strategies to scale businesses sustainably.
FPT Aptech
A leading institution specializing in software engineering and technology.
Through his content, Harry helps merchants navigate the complexities of eCommerce finance - ensuring they make profit-driven decisions that lead to sustainable profitability.