To boost your profit while impacting customers’ decisions, there’s essentially an art and science behind pricing. Explore the first 6 pricing strategies in this article.

The 4 most essential metrics to track as you make any improvement to your business: Average order value, Customer lifetime value, Conversion rate and Net profit margin.

Tracking Cost of Goods Sold (COSG) is important to any eCommerce business. But why on earth is it so frustrating? Understand the problem and how it can be solved.

Not every Shopify app does what they claim: Top things to aware as you’re picking the right app to track your costs and profit.

How to manually calculate profit and where you could gather all the cost data. Everything considered: COGS, shipping, ad spend, transaction fee, etc.

You can make a million but still be in debt. Too much focus on revenue while being unaware of your true profit can be dangerous for your eCommerce business.