Featured Articles

9 Best Shopify Profit Tracker Apps [September 2023]

After testing, we've wrapped up the 10 best Shopify profit tracker apps for you! They are top choices in terms of ease of use, tracking features, etc.

12 Pricing Strategies Every eCommerce Business Owner Should Have Known

Setting prices isn't complicated. But pairing your pricing with human psychology is never an easy task. Let's explore 12 must-know pricing strategies!

20+ eCommerce Metrics Every Store Must Track Frequently

Selling without tracking is like navigating a ship without a compass. So let's explore 20+ must-track eCommerce metrics for your sake!

7 Best Tactics To Improve Your Shopify Average Order Value

Need help increasing your Shopify average order value? Check out our tips and tactics to help you boost your AOV and improve your business.

Average Order Value (AOV) | Definition, Formula & Calculator

Average Order Value (AOV), is a key metric for eCommerce businesses. Let's explore what AOV is, How to calculate it & 5 Tips to improve yours!

Customer Lifetime Value: Formula & 5 Tips to Increase Yours

Unlock the full potential of your customer base with our extensive guide to customer lifetime value. Learn how to calculate and maximize CLV today!

Customer Profitability Analysis: Definition, Formula & Benefits

Let's examine what customer profitability analysis entails, why you should monitor it, and the best practices for applying it to your business!

Finance Fundamentals

A Comprehensive Guide to Data Driven Attribution Model [2023]

Learn about data driven attribution, its benefits, how it provides a comprehensive understanding and of marketing campaigns effectiveness. Read now!

Omnichannel Attribution vs. Multi-Channel Attribution: A Comparison

What are the differences of Omnichannel attribution vs Multi-channel attribution, and which strategic approach results in higher ROI? Find out now!

Reveal The Secret Of Linear Attribution: A Closer Look [2023]

Explore the world of ad attribution and elevate your marketing success with the power of linear attribution. Unlock valuable insights and practical tips!

Profit Calculation

Profit and Loss (PNL): A Comprehensive Guide [August 2023]

A comprehensive overview of PNL and its components. Examine fundamental steps to prepare PNL statement and how to successfully use them. Read now!

3 Best Free Methods To Track Your Shopify Profit & Expenses

You want to track your Shopify profit and expenses but don’t want to pay? Well, we have you back. Here are the best free methods to achieve that!

5 Mistakes to Avoid When Calculating Profit for Your Shopify Store

Obviously, mistakes often occur in Shopify profit calculations, given the number of factors involved. Here are 5 common mistakes you should avoid!


TrueProfit vs Triple Whale: Which Is Best For Your Store in 2023?

Which app is best to track and optimize your Shopify store expenses? Find out in this in-depth comparison of TrueProfit vs Triple Whale!

TrueProfit vs Lifetimely: What Are The Differences? (2023)

In this comparison, we will point out how TrueProfit vs Lifetimely differ from each other and let you decide on the winner. Read now!

TrueProfit vs BeProfit: Which Is The Ultimate #1 Profit-Tracking Solution?

Today, we'll dive into a head-to-head comparison between TrueProfit vs BeProfit– two leading profit analytics with powerful tracking capacities. Let’s explore!