“TrueProfit is an absolute lifesaver. Genuinely would not have been able to run the business without it”
success story
How Alverra 3X Monthly Revenue by Turning TrueProfit x ChatGPT Into Profit Advisor →
Compare the features, pricing, and capabilities of TrueProfit and BeProfit.
COVERAGE | ||||
Sales channels |
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Multi-store view | ||||
Multi-currency | ||||
COGS (Cost of Goods Sold) | ||||
Syncs from Shopify | ||||
Syncs from fulfillment platforms | ||||
Set cost by SKU, quantity, or country | ||||
Set cost by time period | ||||
Shipping | ||||
Syncs from shipping carriers | ||||
Syncs from fulfillment platforms | ||||
Set rate by weight, order value, or destination country | ||||
Ad Spend | ||||
Platforms synced |
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Transaction Fees | ||||
Syncs Shopify Payments fees | $100 | |||
Custom gateway rules | ||||
Custom Costs | ||||
Fixed costs (apps, salaries, rent, etc.) | ||||
Variable costs (packaging, handling, etc.) | ||||
Analytics & Reports | ||||
Real-time dashboard | ||||
P&L report | ||||
Order-level analytics | ||||
Product-level analytics | ||||
Ad-level analytics | ||||
Customer LTV | ||||
Custom metrics | ||||
Industry benchmarks | ||||
Pricing & profit simulator | ||||
Access & Delivery | ||||
Mobile app | ||||
Scheduled email reports | ||||
AI assistant access | ||||
Pricing Plans | ||||
Starting price | $35 / month | $49 / month | ||
Customer Reviews | ||||
Shopify App Store rating | ★ 5.0 / 5 | ★ 4.3 / 5 | ||
| Start free trial | ||||
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|---|---|---|---|---|
COVERAGE | ||||
Sales channels |
|
| ||
Multi-store view | ||||
Multi-currency | ||||
COGS (Cost of Goods Sold) | ||||
Syncs from Shopify | ||||
Syncs from fulfillment platforms | ||||
Set cost by SKU, quantity, or country | ||||
Set cost by time period | ||||
Shipping | ||||
Syncs from shipping carriers | ||||
Syncs from fulfillment platforms | ||||
Set rate by weight, order value, or destination country | ||||
Ad Spend | ||||
Platforms synced |
|
| ||
Transaction Fees | ||||
Syncs Shopify Payments fees | $100 | |||
Custom gateway rules | ||||
Custom Costs | ||||
Fixed costs (apps, salaries, rent, etc.) | ||||
Variable costs (packaging, handling, etc.) | ||||
Analytics & Reports | ||||
Real-time dashboard | ||||
P&L report | ||||
Order-level analytics | ||||
Product-level analytics | ||||
Ad-level analytics | ||||
Customer LTV | ||||
Custom metrics | ||||
Industry benchmarks | ||||
Pricing & profit simulator | ||||
Access & Delivery | ||||
Mobile app | ||||
Scheduled email reports | ||||
AI assistant access | ||||
Pricing Plans | ||||
Starting price | $35 / month | $49 / month | ||
Customer Reviews | ||||
Shopify App Store rating | ★ 5.0 / 5 | ★ 4.3 / 5 | ||
| Start free trial | ||||


Take a closer look at which platform performs better in each key area.
Both TrueProfit and BeProfit offer comprehensive cost tracking, but TrueProfit has the edge in accuracy.
TrueProfit lets you adjust your COGS for different time periods, so your profit calculations can reflect the actual cost of your products at the time they were sold. This matters because COGS rarely stays the same.
You might negotiate better supplier pricing, see material costs increase, or simply switch to a different supplier.
TrueProfit also supports a wider range of integrations, including more dropshipping and POD platforms, ad channels, and shipping providers, so more of your costs are captured automaticallyWinner:

While TrueProfit focuses on delivering deeper analytics around your store's profitability, BeProfit offers a broader range of features overall.
In addition to the profit tracking and analytics that both platforms provide, BeProfit also includes tools like Industry Benchmarks and Pricing & Profit Simulators.
Both TrueProfit and BeProfit offer ways to customize your metrics and reports, but they work quite differently.
With TrueProfit, you can create custom metrics in your dashboard and use TrueProfit MCP with Claude to build custom reports with the charts and numbers you actually need.
BeProfit's custom metrics require you to request the feature through their team on the Plus plan, while its custom reports are primarily CSV files or email reports based on analytics already available in BeProfit.
When it comes to pricing, TrueProfit gives you more for less. With more affordable plans and a pricing structure designed to scale with your business, you can get the insights you need without stretching your budget.
This app is better than BeProfit.
This app is better than BeProfit. They implemented UTM parameters so you can track performance of any of your campaigns. Tracking 2 stores with this app and it's amazing thank you :)
It makes analyzing numbers much simpler and more actionable.
We’ve had a really great experience with the customer support team. They’ve been incredibly helpful, responsive, and provide clear guidance.
The app also seems quite accurate and provides all the essential data points needed to truly understand business performance and profitability. It makes analyzing numbers much simpler and more actionable.
Overall, both the support and the product have been impressive and genuinely valuable.
TrueProfit goes very deep in to making sure you track every cent with complex tracking
I have been using TrueProfit for over a year at this point and I have to admit that not having a profit calculator is biggest mistake a shop can do. You have to know where every dollar or euro goes to. TrueProfit goes very deep in to making sure you track every cent with complex tracking. 5/5 tool.
It’s helped me make better business decisions...
Great app for tracking true profit and understanding real margins much more accurately than Shopify alone. It’s helped me make better business decisions and identify actual costs clearly.
When accuracy matters, choose TrueProfit.
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