KEY FEATURES

Profit Dashboard

Get an instant overview of your business performance.

Product Analytics

Identify most and least profitable products.

Marketing Attribution

Give credit to the true profitable marketing channels.

P&L Report

Get a high-level overview of your P&L over any given timeframe.

Customer Lifetime Value

Unlock customer true value for smarter retention strategies.

Expense Tracking

Track every expense to unlock accurate profit insights.

Integrations

Connect to all data points for a complete business picture.

TikTok Shop's Net Profit

Claim your shortcut to real-time TikTok Shop profit insights.

USE CASES

Profit Tracking

Keep a pulse on your net profit status in real-time.

Profit Optimization

Turn today’s insights into tomorrow’s net profit.

Ad Tracking

Track your ad performance data beyond cookie limitations.

TRUEPROFIT IS FOR

Small Business Owner

Keep real-time tabs on your business’s profit and loss.

Enterprise Business

Convert reliable data into strategic business decisions.

Marketing Agency

Gain your client’s trust with accurate profit-based reports.

CUSTOMER LIFETIME VALUE

Know your customers, grow your business

Leave behind complex formulas and countless spreadsheets. Open the TrueProfit app to quickly determine each customer's impact on your business for effective decisions.

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Maximize profits by understanding each customer's lifetime value

Simplify customer lifetime value tracking

Customer Lifetime Value (LTV) shows the long-term value each customer brings to your e-commerce business, helping you retain customers, reduce churn, and boost profits.

Yet, calculating LTV manually is complex and error-prone, requiring data from various sources.

TrueProfit simplifies this with an all-in-one dashboard tracking key metrics like total customers, repurchase rates, CAC, and LTV, all in real-time with minimal effort.

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Simplify customer lifetime value tracking

Enhance customer acquisition and retention strategies

Implementing an effective retention or acquisition strategy can significantly improve your financial outlook.

With TrueProfit's LTV dashboard, you can gauge how much customers are willing to pay and their likelihood of repeat purchases. Plus, a positive CAC:LTV ratio indicates effective acquisition efforts.

All of these insights allow you to refine strategies to enhance financial performance.

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Enhance customer acquisition and retention strategies

Improve customer acquisition efficiency for long-term growth

You want your store to grow, but not at the expense of profitability.

TrueProfit assists you in achieving this balance by tracking Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC)—two essential metrics for sustainable growth.

When LTV substantially exceeds CAC, your business might be profitable. However, if CAC is too high relative to LTV, you risk financial losses.

By clearly comparing these two metrics, you can target high-value customers and drive profitable growth.

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Improve customer acquisition efficiency for long-term growth

Forecast and plan for future revenue growth

Feeling like future earnings are unpredictable? Not anymore.

With TrueProfit's LTV, you can forecast revenue growth rate using data instead of estimates.

Allocate your marketing budget where it delivers the best return and avoid overspending on customer acquisition before it’s too late.

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Forecast and plan for future revenue growth

Rave reviews, real results

Take the guesswork out of understanding your customers’ value with TrueProfit

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600+ reviews on Shopify

Frequently Asked Questions

We're here to help with any questions you have about plans, pricing, and supported features.

What metrics I can see in the customer lifetime value report?

With TrueProfit’s customer lifetime value dashboard, you’re able to see: total customers, repurchase rate, customer lifetime value (LTV), customer acquisition cost (CAC), and LTV:CAC ratio.

How can I find out if my customers in different countries spend differently?

In TrueProfit, you can filter by country. In particular, the country filter allows you to see from which country your customers are generating more value (see photo below).

The greater LTV:CAC ratio is, the more revenue is brought into. Recognizing this can help you understand how customers in different countries spend and guide where to execute your next business plan.

What is the LTV:CAC ratio in TrueProfit?

The LTV:CAC ratio measures the relationship between a customer's lifetime value (LTV) and the cost to acquire them (CAC). It helps assess how effectively a business is acquiring customers relative to the revenue they generate.

A high LTV:CAC ratio means customers generate more value than it costs to acquire them, indicating a profitable strategy. Conversely, a low ratio may suggest acquisition costs are too high, impacting profitability. Businesses typically aim for a ratio where LTV significantly exceeds CAC to ensure healthy growth.

Which TrueProfit pricing plan includes the customer lifetime value report?

Users of TrueProfit's Basic plan and above can access the customer lifetime value report. Learn more about our pricing plans here.