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AD TRACKING

Track ad performance data beyond iOS and cookie limitations

Access the numbers you can trust. TrueProfit delivers reliable tracking despite iOS 14 and cookie limitations, unifying your marketing data in one place for comprehensive performance insights.

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TrueProfit goes beyond basic ad tracking, we offer net profit-based ad reports

Discover your ad's true performance through net profit on ad spend

Net profit on ad spend (NPOAS) is the only metric that reflects the actual earnings you take home, after all advertising costs are deducted. It is the metric that matters-rather than total sales, CTR, or even ROAS.

TrueProfit leverages first-party data to precisely identify ads driving customer conversions, enabling accurate net profit calculations.

With NPOAS at the core, we empower you to scale your most profitable campaigns effectively, right down to the ad level.

Discover your ad's true performance through net profit on ad spend

Sync real-time ad data from multiple platforms

TrueProfit allows seamless integration with major ad platforms such as Facebook, Google, TikTok, Snapchat, Pinterest, Microsoft (Bing), Amazon, and X (Twitter).

Set it up once and see all your ad-related metrics update in real-time, removing the risk of manual errors.

Sync real-time ad data from multiple platforms

Analyze your ad spend from every angle

Gain a clear understanding of your ad spend, broken down by channel and product.

  • Ad spend by channel: Instantly see your total ad spend across all channels.
  • Ad spend per product: Access real-time reports on ad spend by product to ensure smart investments.
Analyze your ad spend from every angle

Stay updated with ad spend shifts on the go

Never miss any crucial updates about your business finances

Take full control of your ad spend

Take full control of your ad spend

No desktop? No problem. Stay connected to your business metrics wherever you are.

Download our mobile app to put all the crucial data in your pocket.

Comprehensive ad tracking your friends believe

Using TrueProfit, your smart fellows are tracking every ad dollar with ease.

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Frequently Asked Questions

We're here to help with any questions you have about plans, pricing, and supported features.

What kinds of ad data can I track using TrueProfit?

TrueProfit's ad tracking provides a comprehensive view of two main types of ad data:

1. Ad Spend Data: Get precise insights into where your ad budget goes with:

  • Ad spend per product
  • Ad spend by channel
  • Total ad spend
  • POAS (Profit on ad spend)
  • ROAS (Return on ad spend)
  • ROAS (UTM): Return on ad spend tracked from ads with UTM campaign sources
  • ncROAS: Return on ad spend from new customers

2. Marketing Metrics from Ad Channels: Understand the effectiveness of your marketing efforts with:

  • Impressions
  • Clicks
  • Click-through rate (CTR)
  • Adds to cart
  • Purchases
  • Conversion Rate

Is data in TrueProfit updated in real time?

Yes, it is. TrueProfit is designed to give you a real-time view of your business performance.

While there might be a minor delay while we fetch the latest details from your Shopify store, you can generally expect to see changes reflected almost immediately.

Which ad channels can TrueProfit integrate with?

Right now, TrueProfit supports syncing ad data from:

  • Facebook
  • Google
  • TikTok
  • Snapchat
  • Pinterest
  • Microsoft (Bing)
  • Amazon
  • X (Twitter)

Will I need technical help to integrate my ad accounts, or is it a simple setup process?

Integrating your ad accounts with TrueProfit is incredibly simple and takes just 1 minute with a few easy clicks—no technical help required!

Plus, the process is the same for all ad channels, so once you know how to connect one, you can connect them all just as easily.

How much does TrueProfit cost?

We offer a free 14-day trial, after which pricing starts at $35/month.

How long does it take to set up?

Setting up TrueProfit may take from 5 minutes to no more than 30 minutes, depending on the complexity of your cost structure. It's a one-time setup and after that you can stay updated forever.

Can I try TrueProfit for free?

Yes, you can! TrueProfit offers a 14-day free trial. During this trial, you’ll have full access to our ad tracking features and can see how TrueProfit auto-calculates and displays all your key metrics right within the app.

In every ad, net profit unveiled

Let net profit reveal what revenue leaves hidden about your ad performance.

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