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Profit optimization

Turn today’s insights into tomorrow’s net profit

View your Shopify net profit with clarity, not complexity. TrueProfit delivers unmatched insights into your today’s net profit, so you can optimize your profitability from every angle.

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Decide with your net profit in mind

Cut costs where and when necessary

Tired of shrinking margins? TrueProfit meticulously tracks each and every expense, including the hidden ones, to reveal exactly where your money is going.

Spot inefficiencies and make informed decisions to eliminate waste, ensuring every dollar is spent where it matters most.

Cut costs where and when necessary

Scale only high-performing products

Make your product portfolio work harder for your bottom line with TrueProfit’s Product Analytics. This feature provides product-level profit data that empowers you to:

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Identify your most profitable products to double down on their success.

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Make the right decision to transform or remove underperforming products.

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Uncover opportunities to improve margins by cutting costs or adjusting pricing.

Scale only high-performing products

Run your ads where it’s profitable

No more wasted money on underperforming ads—now you can focus on the channels and campaigns that truly drive purchases and deliver the highest returns.

Gain clear insights into your ad performance and allocate your ad budget for maximum profitability with:

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Accurate attribution data, free from privacy constraints and cookie limitations.

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Net Profit, Net Profit on Ad Spend, and all key ad metrics for each campaign, right down to the ad level.

Run your ads where it’s profitable

Why our customers love us

Don't just take our words. Hear from eCom brands who use TrueProfit and now stand firmly behind it.

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Frequently Asked Questions

We're here to help with any questions you have about plans, pricing, and supported features.

What cost metrics can be tracked with TrueProfit?

TrueProfit can track all types of costs associated with your Shopify business. This includes essential costs like Cost of Goods Sold (COGS), shipping expenses, and ad spend, as well as often-overlooked costs such as transaction fees.

Additionally, TrueProfit gives you the flexibility to add any custom costs unique to your business, ensuring that nothing slips through the cracks.

By harnessing this comprehensive data, TrueProfit generates crucial metrics to inform your business decisions, with a strong focus on net profit-based analytics.

What profit-related metrics are provided by TrueProfit?

TrueProfit offers a comprehensive suite of profit metrics designed to give you a clear picture of your store's performance.

You’ll find key metrics like gross profit, net profit, and net profit margin for your entire store. Moreover, you can uncover deeper insights to optimize your bottom line with product-level metrics, including net profit and net profit margin for each product sold. You’ll also have access to ad-level metrics, such as net profit, net profit margin, and net profit on ad spend for each ad, ad set, campaign, and account.

How does TrueProfit help me identify my most profitable products?

You can identify your most profitable products using the TrueProfit Product Analytics feature.

This feature also provides detailed insights into the profitability of every product in your portfolio.

By analyzing this product-level data, you can:

  • Double down on top-performing products.
  • Adjust pricing for better margins.
  • Phase out low-margin products.

Learn more about Product Analytics

How can TrueProfit help me improve my ad performance?

TrueProfit can help you improve your ad performance with Marketing Attribution. This feature gives you a clear view of how your ads impact your bottom line.

We cut through the noise of privacy restrictions and cookie limitations to show you every touchpoint and the exact ads that drive purchases. You'll see the real net profit, ROAS, and all the key metrics for every campaign, right down to the ad level.

This helps you pinpoint what's working (and what's not) so you can optimize your ad spend and boost your bottom line.

Is the data in TrueProfit updated in real time?

Yes, it is. TrueProfit is designed to give you a real-time view of your business performance.

While there might be a minor delay while we fetch the latest details from your Shopify store, you can generally expect to see changes reflected almost immediately.

Ready for the insights that drive your bottom line?

Start your journey with TrueProfit today and transform your net profit data into greater net profit with the data-driven insights you now have.

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