TrueProfit is a Net Profit Analytics platform for Shopify that aims at providing Shopify businesses with meaningful analysis among a clutter of information.
Unlike other tools that rely on surface-level metrics like ROAS, we empower you to evaluate your marketing channels, products, and customers from a single perspective that truly matters: Net profit.
Born for eCom entrepreneurs, by an eCom entrepreneur
Back in 2019, Harry Chu was fed up with lousy profit tracking tools that that left him running his eCom business in the dark.
As a seasoned eCom entrepreneur, he knew that understanding the true bottom line is critical to success. Driven by this need, he decided to take matters into his own hands to make precise profit tracking a reality.
Fast forward to today, TrueProfit goes beyond real-time Net Profit tracking, turning in-depth Net Profit insights into profitable decisions about marketing, products and customers for thousands of eCommerce brands.
We're just getting started, but the results speak for themselves.
The numbers that speak volumes
#1 App
Profit Calculation Category
K+
App Installs
Since 2019
%
Customer Satisfaction
$B
Total Revenue Tracked
+
Countries Served
The core values that define us, guide us, and set us apart
Integrity
Precision
Precision is our promise. TrueProfit provides eCommerce brands with exact financial data, directly sourced from ad platforms and calculated with rigorous formulas.
Integrity
At TrueProfit, we know how vital your data is—it's your top secret. That's why we're committed to handling it with the utmost integrity and respect. Trust us to treat your information with the care it deserves.
Innovation
Innovation is in our DNA. At TrueProfit, we constantly push boundaries to deliver cutting-edge solutions that help your business adapt faster and grow smarter.
Hear from eCom brands who use TrueProfit and now stand firmly behind it
TrueProfit is the only platform that lets you dive deep into your real-time Net Profit and turn insights into true decisions.
