KEY FEATURES

Profit Dashboard

Get an instant overview of your business performance.

Product Analytics

Identify most and least profitable products.

Marketing Attribution

Give credit to the true profitable marketing channels.

P&L Report

Get a high-level overview of your P&L over any given timeframe.

Customer Lifetime Value

Unlock customer true value for smarter retention strategies.

Expense Tracking

Track every expense to unlock accurate profit insights.

Integrations

Connect to all data points for a complete business picture.

TikTok Shop's Net Profit

Claim your shortcut to real-time TikTok Shop profit insights.

USE CASES

Profit Tracking

Keep a pulse on your net profit status in real-time.

Profit Optimization

Turn today’s insights into tomorrow’s net profit.

Ad Tracking

Track your ad performance data beyond cookie limitations.

TRUEPROFIT IS FOR

Small Business Owner

Keep real-time tabs on your business’s profit and loss.

Enterprise Business

Convert reliable data into strategic business decisions.

Marketing Agency

Gain your client’s trust with accurate profit-based reports.

What TrueProfit Is All About...

TrueProfit is a Net Profit Analytics platform for Shopify that aims at providing Shopify businesses with meaningful analysis among a clutter of information.

Unlike other tools that rely on surface-level metrics like ROAS, we empower you to evaluate your marketing channels, products, and customers from a single perspective that truly matters: Net profit.

How TrueProfit was born

Born for eCom entrepreneurs, by an eCom entrepreneur

Back in 2019, Harry Chu was fed up with lousy profit tracking tools that that left him running his eCom business in the dark.

As a seasoned eCom entrepreneur, he knew that understanding the true bottom line is critical to success. Driven by this need, he decided to take matters into his own hands to make precise profit tracking a reality.

Fast forward to today, TrueProfit goes beyond real-time Net Profit tracking, turning in-depth Net Profit insights into profitable decisions about marketing, products and customers for thousands of eCommerce brands.

We're just getting started, but the results speak for themselves.

What we've achieved so far

The numbers that speak volumes

What we stand for

The core values that define us, guide us, and set us apart

Precision

Integrity

Innovation

Precision

Precision is our promise. TrueProfit provides eCommerce brands with exact financial data, directly sourced from ad platforms and calculated with rigorous formulas.

Integrity

At TrueProfit, we know how vital your data is—it's your top secret. That's why we're committed to handling it with the utmost integrity and respect. Trust us to treat your information with the care it deserves.

Innovation

Innovation is in our DNA. At TrueProfit, we constantly push boundaries to deliver cutting-edge solutions that help your business adapt faster and grow smarter.

What our customers say

Hear from eCom brands who use TrueProfit and now stand firmly behind it

The best app for profit tracking I've used. I have tried different, probably most of them in the Shopify app store, but TrueProfit is the most intuitive, well-versed in features, easy to understand and use.

Elegant Home

5.0

600+ reviews on Shopify

The new age of analyzing Net Profit starts here

TrueProfit is the only platform that lets you dive deep into your real-time Net Profit and turn insights into true decisions.

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