Is Your Profit Margin Below Average?

Is Your Profit Margin Below Average?

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Is Your Profit Margin Below Average?

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KEY FEATURES
Profit Dashboard
Get an instant overview of your business performance.
Product Analytics
Identify most and least profitable products.
Marketing Attribution
Give credit to the true profitable marketing channels.
P&L Report
Get a high-level overview of your P&L over any given timeframe.
Customer Lifetime Value
Unlock customer true value for smarter retention strategies.
Expense Tracking
Track every expense to unlock accurate profit insights.
Integrations
Connect to all data points for a complete business picture.
TikTok Shop's Net Profit
Claim your shortcut to real-time TikTok Shop profit insights.
USE CASES
Profit Tracking
Keep a pulse on your net profit status in real-time.
Profit Optimization
Turn today’s insights into tomorrow’s net profit.
Ad Tracking
Track your ad performance data beyond cookie limitations.
TRUEPROFIT IS FOR
Small Business Owner
Keep real-time tabs on your business’s profit and loss.
Enterprise Business
Convert reliable data into strategic business decisions.
Marketing Agency
Gain your client’s trust with accurate profit-based reports.

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Turn today’s insights into tomorrow’s net profit.

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BLOGS →
Ecommerce Hacks >Finance Fundamentals >Profit Calculation >
Dropshipping 101 >Shopify Knowledge >

Gems worth exploring:

Profit & Loss (PnL): An Easy Guide for E-comm Businesses 

Profit & Loss (PnL): An Easy Guide for E-comm Businesses  Featured Blog

How Much Can You Make from Shopify in 2026? Real Numbers + Proven Tips

How Much Can You Make from Shopify in 2026? Real Numbers + Proven Tips

How Much Do Dropshippers Make in 2026? Based On 1200+ Stores

How Much Do Dropshippers Make in 2026? Based On 1200+ Stores

TOOLS →
Shopify Profit Calculator >Dropshipping Profit Calculator Dropshipping Profit Calculator>Print On Demand Profit Calculator >Gross Profit Calculator >ROAS Calculator >Shopify Fees Calculator >Triple Discount Calculator >Shopify App Detector >Shopify Theme Detector >
RESOURCES

Profit Lab Newsletter Profit Lab Newsletter

Insider ecommerce insights for Shopify dropshippers who care about profitability.

ProfitLab Newsletter

TrueProfit Playbooks

Hand-picked resources to help your Shopify brand make profitable decisions.

TrueProfit Playbooks

KOLs on TrueProfit

TrueProfit is trusted by the biggest voices in ecommerce.

KOLs on TrueProfit
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Partnership Program

Partnership Program

Grow stronger and faster together through partnership.

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The truths about
Shopify Shopify profits—delivered weekly

A weekly dose of honesty for Shopify sellers who care about making money (and actually keeping it)

  • Winning product ideas
  • Profit-focused data from trusted source
  • Battle-tested tactics that fuel profit
The truths about Shopify profits —delivered weekly
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Instantly focus on what truly matters - your Net Profit

Features

  • Profit Dashboard
  • Product Analytics
  • Expense Tracking
  • Customer Lifetime Value
  • Real-time P&L Report
  • Marketing Attribution
  • Integrations
  • TikTok Shop's Net Profit

TrueProfit is for

  • Small Business Owners
  • Enterprise Business
  • Marketing Agency

Use cases

  • Profit Tracking
  • Profit Optimization
  • Ad Tracking

Partner

  • Affiliate Program
  • Partnership Program

Comparison

  • Vs. Triple Whale
  • Vs. BeProfit
  • Vs. Lifetimely
  • Vs. Spreadsheets

Resources

  • Community
  • Blog
  • Product Updates
  • Profit Lab Newsletter
  • Free Ecommerce Tools
  • KOLs On TrueProfit
  • Help Center

About

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  • App Status
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MARKETING AGENCY

See how every ad dollar converts to net profit

Gain your client’s trust with profit-centric metrics. TrueProfit clearly shows your stakeholders how your marketing efforts translate into net profit growth and business success.

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MARKETING AGENCY
Benisouk
Lazrus
Cushion Lab
MVST
Spartan
Vyne
Dore Rose
Mini Bricks
Benisouk
Lazrus
Cushion Lab
MVST
Spartan
Vyne
Dore Rose
Mini Bricks

Determine the real financial impact your campaigns have on clients

First-party data delivers accurate reports

Your clients want to know exactly where their ad dollars are going, but since iOS 14.5, tracking has become more challenging than ever.

With TrueProfit’s first-party data, you can deliver accurate reports without relying on third-party cookies or incomplete tracking methods.

No more blind spots—TrueProfit empowers you to track every customer interaction and map out the entire journey.

Now you can confidently provide reliable reports that restore trust and prove the value of every dollar spent.

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First-party data delivers accurate reports

Uncover the true impact of every ad

No more spotty tracking. Provide a complete, reliable view of each ad's impact using our advanced conversion tracking, covering everything from last-click purchases to assisted conversions.

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Last-clicked Purchases: Pinpoint the ad that directly drove a conversion, enabling you to scale the most effective campaigns.

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Assisted Purchases: Identify ads that contributed to the conversion journey, giving you a complete view of the customer’s journey.

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Uncover the true impact of every ad

Easily control ad expenses from different advertising platforms

Tired of spending hours sorting through data from multiple ad platforms for your clients? Not anymore.

Our automated syncing technology streamlines data collection, eliminating the need to switch between channels.

Connect your clients' ad platforms to TrueProfit for seamless ad spend synchronization. We support syncing from Facebook, Google, TikTok, Snapchat, Pinterest, Microsoft (Bing), Amazon, and X (Twitter).

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Easily control ad expenses from different advertising platforms

The irresistible extras that come with TrueProfit

Auto sync data from multiple platforms

Auto sync data from multiple platforms

Combine data from various platforms into a comprehensive and precise dashboard.

All your data is automatically consolidated and updated in real-time, empowering you to make timely, informed decisions.

Stay updated with real-time data

Stay updated with real-time data

While spreadsheets can be outdated by the time you view them, TrueProfit’s dashboard offers real-time, 24/7 updates, so you’ll never miss a chance to grow.

Receive best-in-class data security

TrueProfit adheres to GDPR standards, ensuring maximum protection for your business.

Rest easy knowing your financial and personal data are secured with top-tier security.

Receive best-in-class data security

Think of us as a trusted partner of your team

Leading agencies use our platform to set their benchmarks in campaign tracking

Profit Calculation Category

# App

Profit Calculation Category

App Installs

K+

App Installs

Customer Satisfaction

%

Customer Satisfaction

Total Revenue Tracked

$B

Total Revenue Tracked

Total Ad Spend Tracked

$B

Total Ad Spend Tracked

Why top-tier stores love TrueProfit

Your clients agree that TrueProfit is the best tool ever for trustworthy data source and net profit-driven insights

5.0

600+ reviews on Shopify

See how every ad dollar converts to net profit

TrueProfit clearly shows your stakeholders how your marketing efforts translate into net profit growth and business success.

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