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Turn today’s insights into tomorrow’s net profit.
Is Your Profit Margin Below Average?
Is Your Profit Margin Below Average?
Is Your Profit Margin Below Average?
Learn why net profit matters — and why TrueProfit does it best.
The truths about
Shopify profits—delivered weekly
A weekly dose of honesty for Shopify sellers who care about making money (and actually keeping it)
Don't just take our words. Hear from eCom brands who use TrueProfit and now stand firmly behind it.
We're here to help with any questions you have about plans, pricing, and supported features.
Net profit is the amount of money remaining after subtracting all operating expenses, interest, taxes, and other costs from total revenue. It reflects the business’s financial success over a specific period.
At TrueProfit, we believe net profit is the ultimate metric you should track—going beyond revenue.
It’s because net profit gives a clear picture of the actual financial health of the business. While revenue might show how much money is coming in, net profit reflects what’s left after accounting for all expenses like cost of goods sold (COGS), shipping fees, marketing costs, and operational expenses.
TrueProfit simplifies cost tracking by monitoring all types of expenses including Cost of goods sold, ad spend, shipping costs, taxes, and any custom costs.
TrueProfit integrates with a variety of popular online marketing channels, including Facebook, Google, TikTok, Snapchat, Pinterest, Microsoft (Bing), Amazon, X (Twitter).
The app automatically sync ad spend data from these platforms, making it easy to keep track of your marketing expenses.
Yes, you can add multiple ad accounts to the TrueProfit app. After installing TrueProfit, simply connect your marketing channels to sync ad spend automatically. For detailed instructions, check out this article.
TrueProfit not only tracks ad spend across different channels, but it also goes down to the specific ad level. This means you can closely monitor and analyze advertising costs for each ad, even across multiple stores.
TrueProfit currently supports the following providers: Shippo, ShipBob, ShippingEasy, Shiphero, Shipwire, and ShipStation, available in all subscription plans. If you are using a shipping provider to fulfill orders for your store, make sure to integrate it with TrueProfit so that the app can pull the correct shipping costs for your orders.
TrueProfit currently integrates with CJ Dropshipping, Zopi & Eprolo. Check out our help doc for more details about these integrations.
Keep track of your business's true bottom line for the fastest, data-backed decisions.
