KEY FEATURES

Profit Dashboard

Get an instant overview of your business performance.

Product Analytics

Identify most and least profitable products.

Marketing Attribution

Give credit to the true profitable marketing channels.

P&L Report

Get a high-level overview of your P&L over any given timeframe.

Customer Lifetime Value

Unlock customer true value for smarter retention strategies.

Expense Tracking

Track every expense to unlock accurate profit insights.

Integrations

Connect to all data points for a complete business picture.

TikTok Shop's Net Profit

Claim your shortcut to real-time TikTok Shop profit insights.

USE CASES

Profit Tracking

Keep a pulse on your net profit status in real-time.

Profit Optimization

Turn today’s insights into tomorrow’s net profit.

Ad Tracking

Track your ad performance data beyond cookie limitations.

TRUEPROFIT IS FOR

Small Business Owner

Keep real-time tabs on your business’s profit and loss.

Enterprise Business

Convert reliable data into strategic business decisions.

Marketing Agency

Gain your client’s trust with accurate profit-based reports.

Marketing attribution

Eliminate blind spots with the data that matters

See your ad performance through the noise. TrueProfit gives your Shopify business the unbiased data and clarity needed to scale your ad campaigns profitably across all channels — even in a world of privacy constraints and cookie limitations.

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Scale profitably with precise insights

First-party ad data you can trust

Privacy updates and cookie limitations create blind spots in your ad data.

On top of that, when you run ads across multiple channels, each platform claims credit for the same sale, inflating your results.

TrueProfit’s cross-channel server-side tracking eliminates any factors that inflate or deflate your ad conversion data, delivering first-party data you can trust for accurate attribution.

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Put your ad dollars where they count

No more money wasted on ads that don’t work.

Know exactly which ad channels and which ads are worth your investment with:

Last-clicked Purchases: Track and attribute the exact ads that directly led to most sales, so you can double down on what works.
Assisted Purchases: Identify ads that contributed to sales but aren’t rightfully credited, so you can optimize your entire ad strategy.
Net Profit on Ad Spend: Never rely on traditional ROAS again. Evaluate and make scaling decisions based on profitability, not surface-level revenue.

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Meet your customers where they are

Turning a prospect into a customer often involves multiple touchpoints.

TrueProfit’s cross-channel data shows how each touchpoint—from the first interest to the final purchase—contributes to your sales.

This insight lets you map out your customer journey clearly and design the most effective ad funnels for maximum profitability.

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TrueProfit Marketing Attribution:
Transform your ad data into profitable actions

TrueProfit Marketing Attribution: <br />Transform your ad data into profitable actions

Sync all your ad channels for a holistic view

TrueProfit integrates seamlessly with all your ad channels, combining their data with unbiased first-party data to give you the most comprehensive view of your ad performance.

Why the big guys vouch for our Marketing Attribution?

When it comes to profit tracking and business scaling, TrueProfit is the go-to platform of the top performers.

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What our customers praise us for

Don't just take our words. Hear from eCom brands who use TrueProfit and now stand firmly behind it.

5.0

600+ reviews on Shopify

Frequently Asked Questions

We're here to help with any questions you have about plans, pricing, and supported features.

What are the benefits of using Marketing Attribution for my business?

You can allocate your advertising budget more effectively, improve return on investment, and gain a deeper understanding of customer behavior. Marketing Attribution empowers data-driven decision-making and enhances marketing strategies.

How can Marketing Attribution help in increasing my ROI?

Marketing Attribution allows you to identify which marketing channels and ads have the most significant impact on conversions. By allocating more budget to high-performing channels and optimizing ad strategies, you can maximize your return on investment.

Will Marketing Attribution be impacted by iOS 14 or cookie restrictions?

TrueProfit’s Marketing Attribution uses server-side tracking, ensuring that attribution remains accurate even in the face of changes like iOS 14 or cookie restrictions.

Do I need technical expertise to implement and use Marketing Attribution?

No, setup is simple and takes under 5 minutes and we provide support and resources to assist with implementation and usage.

What metrics does Marketing Attribution provide?

For each channel and ad, you’ll find: Assisted purchases, Last-clicked purchases, Impressions, Amount spent, Clicks, CTR, Adds to cart, Cost per ATC, Purchases, Purchase value, Cost per purchase, Conversion rate, Revenue, Total cost, Net profit, and Net profit margin.

Is TrueProfit secure?

Yes, we take data security seriously and uses encryption and other security measures to protect your data.

Do you offer customer support?

Yes, we offer world-class customer support via live chat and email. We also have a knowledge base and video tutorials to help you get the most out of our features.

Ready to eliminate blind spots with unbiased ad data?

See what happens when you understand your ad performance crystal clear.

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Eliminate blind spots with the data that matters