KEY FEATURES

Profit Dashboard

Get an instant overview of your business performance.

Product Analytics

Identify most and least profitable products.

Marketing Attribution

Give credit to the true profitable marketing channels.

P&L Report

Get a high-level overview of your P&L over any given timeframe.

Customer Lifetime Value

Unlock customer true value for smarter retention strategies.

Expense Tracking

Track every expense to unlock accurate profit insights.

Integrations

Connect to all data points for a complete business picture.

TikTok Shop's Net Profit

Claim your shortcut to real-time TikTok Shop profit insights.

Why TrueProfit >

Learn why net profit matters — and why TrueProfit does it best.

USE CASES

Profit Tracking

Keep a pulse on your net profit status in real-time.

Profit Optimization

Turn today’s insights into tomorrow’s net profit.

Ad Tracking

Track your ad performance data beyond cookie limitations.

TRUEPROFIT IS FOR

Small Business Owner

Keep real-time tabs on your business’s profit and loss.

Enterprise Business

Convert reliable data into strategic business decisions.

Marketing Agency

Gain your client’s trust with accurate profit-based reports.

KOLS ON TRUEPROFIT

Trusted by the big voices in eCommerce

From rising stars to industry icons, see why the most trusted names in eCom rely on TrueProfit to track net profits.

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Words that speak volumes

Hear straight from the pros shaping eCommerce, from everywhere in the industry.

“There’s no room for guessing profit anymore — not in 2026. That's why you need TrueProfit.”

With ad costs rising and margins tighter than ever, you need real financial clarity.

TrueProfit brings every number together — sales, ad spend, shipping, transaction fees, cost of goods — all in one clean dashboard so you can finally see your real net profit, in real time.

AC Hampton

596K subscribers

“There really isn’t a better profit tracking software that I’d recommend.

This app shows us what type of decisions we need to make in our brand. I’ve tried a bunch of different profit tracking apps from the past, but TrueProfit is definitely the highest quality one that I would recommend the most.

Jordan Brown

375K subscribers

"TrueProfit gives you peace of mind from day one.”

Instead of guessing or checking numbers on your phone every day, you get a clear, automated view of your store’s real performance.

Just connect your Shopify and ad channels, and everything updates in real time — so you can focus on scaling instead of stressing about whether your store is actually profitable.