Author | Irene le

Irene Le

Content Manager at TrueProfit & eCommerce Marketing Specialist

Irene Le is the Content Manager at TrueProfit, specializing in crafting insightful, data-driven content to help eCommerce merchants scale profitably. With over 5 years of experience in content creation and growth strategy for the eCommerce industry, she is dedicated to producing high-value, actionable content that empowers merchants to make informed financial decisions.

Learn more about TrueProfit

Experience

Irene has over 5 years in content marketing, editorial writing, and strategy for the eCommerce industry. Moreover, she deeply understands profitability challenges, from cost tracking to revenue optimization. Beyond that, she has proven expertise in translating complex financial concepts into easy-to-understand, practical insights for eCommerce merchants.

At TrueProfit, Irene plays a pivotal role in shaping content that bridges the knowledge gap for merchants, helping them move beyond revenue-focused growth to true profitability. Her strategic approach ensures that every article, guide, and resource aligns with data-driven decision-making to support sustainable eCommerce scaling.

Expertise

eCommerce & Profitability Insights

Helping merchants track profits beyond just revenue.

SEO & Content Strategy

Driving organic growth with high-value, optimized content.

Data-Driven Storytelling

Making financial analytics and cost tracking accessible to all merchants.

Educational Resources

Crafting in-depth guides and reports to help Shopify businesses maximize profit.

Education

Foreign Trade University

Bachelor's Degrees in International Business

Featured Articles by Irene Le

Through her content, Irene simplifies the complexities of eCommerce finance, ensuring merchants make profit-driven decisions that lead to sustainable business growth.

Top 7 Best Shopify Profit Tracker Apps (2025 Updated)

Looking for the best Shopify profit tracker? Discover 7 powerful apps to track revenue, expenses, and net profit in real-time. Read more!

Mar 14, 2025 | By Irene Le

How to Calculate Profit Margin for Dropshipping Business?

Learn how to calculate your dropshipping profit margin with a simple formula. Discover key expenses, pricing strategies, and tips to maximize your dropshipping profits.

Feb 7, 2025 | By Irene Le

What’s A Good Dropshipping Profit Margin (And How to Improve It)

What is a good dropshipping profit margin? Learn the ideal margins, factors that impact profitability, and expert tips to maximize it!

Jan 26, 2025 | By Irene Le

How To Calculate Shopify LTV (Customer Lifetime Value)?

Learn how to calculate and increase Shopify LTV (customer lifetime value) to boost revenue and retention.

Jan 5, 2025 | By Irene Le

Average Order Value (AOV): Definition, Formula & Calculator

Average Order Value (AOV), is a key metric for eCommerce businesses. Let’s explore what AOV is, How to calculate it & 5 Tips to improve yours!

Dec 12, 2024 | By Irene Le

Click Through Rate (CTR): Definition, Formula and Benchmarks

Learn what Click Through Rate (CTR) is, how to calculate it, and the latest industry benchmarks to optimize your ads and boost conversions.

Nov 30, 2024 | By Irene Le