Author | Irene le

Irene Le

Content Manager at TrueProfit & eCommerce Marketing Specialist

Irene Le is the Content Manager at TrueProfit, specializing in crafting insightful, data-driven content to help eCommerce merchants scale profitably. With over 5 years of experience in content creation and growth strategy for the eCommerce industry, she is dedicated to producing high-value, actionable content that empowers merchants to make informed financial decisions.

Learn more about TrueProfit

Experience

Irene has over 5 years in content marketing, editorial writing, and strategy for the eCommerce industry. Moreover, she deeply understands profitability challenges, from cost tracking to revenue optimization. Beyond that, she has proven expertise in translating complex financial concepts into easy-to-understand, practical insights for eCommerce merchants.

At TrueProfit, Irene plays a pivotal role in shaping content that bridges the knowledge gap for merchants, helping them move beyond revenue-focused growth to true profitability. Her strategic approach ensures that every article, guide, and resource aligns with data-driven decision-making to support sustainable eCommerce scaling.

Expertise

eCommerce & Profitability Insights

Helping merchants track profits beyond just revenue.

SEO & Content Strategy

Driving organic growth with high-value, optimized content.

Data-Driven Storytelling

Making financial analytics and cost tracking accessible to all merchants.

Educational Resources

Crafting in-depth guides and reports to help Shopify businesses maximize profit.

Education

Foreign Trade University

Bachelor's Degrees in International Business

Featured Articles by Irene Le

Through her content, Irene simplifies the complexities of eCommerce finance, ensuring merchants make profit-driven decisions that lead to sustainable business growth.

10+ Proven Shopify Automation Apps to Optimize Your Business

The more your business grows, the busier you are. Save your work-life balance with these 10+ best Shopify automation apps we tested & compiled!

Nov 7, 2024 | By Irene Le

Boost Your eCommerce Profit: 6 Tactics to Increase Average Order Value (AOV)

Maximize the amount you earn for every dollar you spend with these 6 tactics to increase Average order value (AOV).

Nov 7, 2024 | By Irene Le

Why Keeping Track of COGS Is Painful for Shopify Stores

Tracking Cost of Goods Sold (COSG) is important to any eCommerce business. But why on earth is it so frustrating? Understand the problem and how it can be solved.

Nov 7, 2024 | By Irene Le

How to Calculate Profit for a Dropshipping Business (Shopify-based)

How to manually calculate profit and where you could gather all the cost data. Everything considered: COGS, shipping, ad spend, transaction fee, etc.

Nov 7, 2024 | By Irene Le

Click Through Rate (CTR): Definition, Formula and Calculator

Click through rate (CTR) is a crucial metric measuring marketing campaigns effectively. Learn more about CTR and how to improve it with this article!

Nov 7, 2024 | By Irene Le

Cost Per Order: Definition, Calculation & Hacks to Minimize (2024)

Determine your Cost Per Order to fully understand the profitability of your online business. Take a look at our guide to see how you can do it within seconds!

Nov 7, 2024 | By Irene Le