The Ultimate Guide To Cross Channel Attribution [2024]
![The Ultimate Guide To Cross Channel Attribution [2024]](https://be.trueprofit.io/uploads/Shopify-Cost-of-Goods-Sold_-Definition-Formula-How-to-Track-1-1.svg)
- First-touch
- Last-touch
- Linear model
- Time-decay
- U-shaped
- W-shaped
- Data-driven
- Track individual-level web visitors
- Keep your data in one location
- Add your data to business tracking tools
- UTM tracking: A simple and standard tracking method by adding UTM parameters to links. These parameters help identify the source, medium, or campaign your site traffic or conversions originate from. You can use this information to assign credit to each channel.
- JavaScript tracking: Inserting a tracking code to your website back-end to capture user interactions such as page views, clicks, bounce rate, and more.
- Third-party attribution tracking: Several software tools scan every touchpoint users encounter across platforms. For example, TrueProfit is a net profit tracker that can gather all metrics of your store orders in one place, analyze them, and deliver valuable insights in real time.
- Sales data: All sales-related information is stored in the CRM. This includes details of each sale, such as the product or service sold, the price, and the deal date. The sales team can enter this data manually or automatically import it from other systems like an e-commerce platform.
- Customer data: The CRM stores detailed profiles of each customer. This includes contact information, purchase history, and communication history (such as emails or calls). This data can be used to understand customer preferences.
- Marketing data: The marketing team uses the CRM to track the success of marketing campaigns. They can store data on which channels drive traffic and conversions, how customers interact with marketing content, and the ROI of different marketing activities.
- Integration with other tools: The CRM is integrated with other tools used by the company. For example, it might be connected to an email marketing platform to track email campaigns, a social media management tool to monitor social media engagement, or a customer support platform to manage customer inquiries and issues.
Irene Le
Content Manager at TrueProfit & eCommerce Marketing Specialist
Irene Le is the Content Manager at TrueProfit, specializing in crafting insightful, data-driven content to help eCommerce merchants scale profitably. With over 5 years of experience in content creation and growth strategy for the eCommerce industry, she is dedicated to producing high-value, actionable content that empowers merchants to make informed financial decisions.
