Stop losing profit to bad data
The only way for Shopify sellers to protect hard-earned profit is to see it clearly.
TrueProfit helps you see it, protect it, and grow it.
Centralized single source truth
14-day free trial
The truth behind handsome sales figures
Every day you don't see your costs, your net profit disappears.
Where the money leak
Ad Spend
Spending bad ad dollars across campaigns.
COGS
Miscalculating costs that vary by quantity or region
Shipping
Underestimating costs by weight, distance, or carrier
Other costs
Overlooking hidden fees, returns, and operational expenses
Why most Shopify sellers never see the truth until it’s too late
It only takes one missed cost to throw off your profit math. Common methods miss more than one.
Manual spreadsheets break at scale
As your order volume grows, using manual P&L spreadsheets means:
- More time inputting data
- More miscalculations in COGS & shipping fees.
- More human errors
- More decisions made on outdated data
Shopify reports miss critical costs
Shopify's profit reports ignore ad spend, shipping fees, fulfillment costs, and every other cost that determines your bottom line.
Guessing your numbers = Ignoring them
You can't keep dozens of moving costs in your head. You'll guess wrong, feel confident, and make bad decisions.
It’s not just about wasting less.
It’s about making more.
Unlike revenue, optimizing for net profit means the growth you see is the growth you keep. Every dollar of it.
A 3-point net profit margin lift = 2X the money you actually keep.
Profit tracking and optimization, finally done right
ADVANCED COST TRACKING
Track every cost with precision
Wrong cost calculations lead to wrong decisions. TrueProfit makes sure that doesn’t happen with:
- Direct integrations: Automatically pull in data from all the platforms and tools you use.
- Advanced cost settings:Handle any scenario you throw at it—complex COGS & shipping fees, and beyond.
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PROFIT TRACKING
Monitor your profitability daily
Everything you need to understand your profitability—all in one place, always up to date:
- Key metrics that matter: Net profit, gross profit, margins, CAC, and every metric you want to see.
- Detailed cost breakdown: Spot which costs are getting out of control before they destroy your margins.
PROFIT OPTIMIZATION
Scale what works. Cut what doesn’t
Scale your business with insights rooted in net profit—based on how successful e-commerce businesses actually grow:
- Product Analytics:Spot your most profitable products & optimize product profitability.
- Marketing Attribution:Cut wasteful ad spend & scale your ads profitably, based on ad data unaffected by privacy constraints and cookie limitations.
OUR INTEGRATIONS
Integrations everywhere your money moves
Marketing platforms
Fulfillment platforms
Shipping providers
Sale
Start free trialSEE THE DIFFERENCE
Before TrueProfit vs. After TrueProfit
BEFORE
AFTER
Guessing & losing money
Actually profitable
INDUSTRY-LEADING RESULTS
Results that speak for themselves
Start free trialMore reasons why
Shopify brands worldwide choose TrueProfit
All-in-one integrations
Connect Shopify, ad platforms, payment processors, shipping, and fulfillment platforms, and beyond.
Real-time,
customizable dashboard
Watch net profit, margins, ad spend, and all your key metrics update live. Drag, drop, build your perfect view.
Customizable P&L report
Generate a clean profit breakdown for any date range. No spreadsheet rebuilds, no missing costs.
Cross-channel
digital fingerprint
Connect fragmented conversions into one verified journey — so no sale gets misattributed or lost.
GDPR & CCPA Compliant
We're fully GDPR & CCPA compliant so your data stays safe and you don't have to worry about your privacy.
Dedicated customer
support
Need help? Our support team responds fast, around the clock.
Start free trialCOMPARISON
TrueProfit: The best choice for profit visibility
| TrueProfit | Triple Whale | Lifetimely | |
|---|---|---|---|
| Best for | Net profit tracking | Multi-channel attribution | LTV analysis |
| Cost settings | Advanced COGS: Set rules by SKU, quantity, and region. Dynamic Shipping: Rules based on weight, quantity, and destination country. Granular Entry: Track both fixed and variable operating costs. | Basic COGS: No support for quantity-based or region-based pricing. Standard Shipping: Rules based on weight and destination country. Basic Entry: Track both fixed and variable operating costs. | Basic COGS: No support for quantity-based or region-based pricing. Simple Shipping: Rules based on country. Basic Entry: Only supports basic entry for fixed costs. |
| Integrations | Integrates with wide range of ad platforms, shipping carriers, and fulfillment providers. | Integrates with a wide range of ad platforms. Limited integrations with shipping and fulfillment providers. | Limited integrations with ad platforms and shipping providers. No fulfillment platform integrations. |
| Profit tracking accuracy | 99% | 65% | 60% |
| Order-level profit analytics | |||
| Product-level profit analytics | |||
| Ad-level profit analytics | |||
| P&L reports | |||
| Mobile app | |||
| Starting price Pricing for stores with 100-300 orders/month | $35/month | Free | $149/month |
| Customer rating Source: Shopify App Store | ⭐ 5.0/5 (717 reviews) | ⭐ 4.0/5 (83 reviews) | ⭐ 4.7/5 (420 reviews) |
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FOUNDER’S VISION
Why we built TrueProfit?
“I built TrueProfit because I know what it's like to feel successful and broke at the same time.
Back when I was running my own Shopify store, the worst part wasn't the chaos or the stress. It was the not knowing.
I lived with constant unease. Without knowing how much profit I made daily, I was never sure if I was building something real or just funding an expensive hobby.
What I needed was the clarity. The certainty. The truth.
No tool gave me that back then. So I built one. The insights I got changed everything for me.
Now it's changing everything for thousands of entrepreneurs like me.”
WHO IT’S FOR
You'll love TrueProfit if you’re...
Solopreneur- Want to know your exact profit every day
- Can't afford an accountant but need accurate numbers
- Tired of updating spreadsheets manually
- Need to make fast decisions with real-time insights, not month-old data
Scaling brand- Spending big and can't afford blind spots
- Managing many products and need to know what's profitable
- Running ads across multiple channels and need to know what's profitable
Established business- Running a multi-product store with complex cost structures
- Managing teams and need shared dashboards everyone can trust
- Want enterprise-level analytics without enterprise-level prices
VIDEO DEMO
Take a tour of TrueProfit
PRICING
Pricing built for every stage of growth
Basic
The essential features to track your store’s net profit.
$35/month
300 orders • $0.3 per extra order
Maximum surcharge: $300
- Real-time profit dashboard
- Customer Lifetime Value
- Quantity-based COGS
- Custom Costs
- Product Analytics
Advanced
The power to grow with data-based decisions.
$60/month
600 orders • $0.2 per extra order
Maximum surcharge: $500
Everything in Basic, plus:
- Product Analytics
- P&L Report
- Ad Sync Custom Rules
Ultimate
The insights to scale your businesses globally.
$100/month
1500 orders • $0.1 per extra order
Maximum surcharge: $700
Everything in Advanced, plus:
- Ad Sync Custom Rules
- Unlimited COGS Zones
- Marketing Attribution
Enterprise
The complete package for elite sellers and brands.
$200/month
3500 orders • $0.07 per extra order
Maximum surcharge: $1000
Everything in Ultimate, plus:
- Marketing Attribution
- Unlimited Team Members
- Prioritized Support
Frequently Asked Questions
We're here to help with any questions you have about plans, pricing, and supported features.
Is the data in TrueProfit updated in real time?
Yes, it is. TrueProfit is designed to give you a real-time view of your business performance.
While there might be a minor delay while we fetch the latest details from your Shopify store, you can generally expect to see changes reflected almost immediately.
Can I add multiple Shopify stores to my TrueProfit account?
Yes, you can!
Once the stores are added, you'll be able to easily switch between them and view the data for each store individually or as a whole.
Please note that each store will need its own separate TrueProfit subscription to ensure that the calculations and data tracking are tailored to each individual store.
What do I get with the cheapest plan?
The Basic plan gives you accurate cost & net profit tracking for your Shopify store.
With TrueProfit Basic, you can:
- Track product costs, fees, shipping, and custom expenses
- Keep track of net profit and numbers that matter in any time range
- Use the Profit Dashboard to quickly spot what’s working and where money is leaking
- Access your data on desktop and mobile
Higher plans unlock more advanced insights, but Basic already covers the core: clear, actionable profit data.
Can I upgrade or downgrade my subscription at any time?
Yes, you can change your plan to a higher or lower one whenever you want while using the app. And you'll only have to pay for the days left in your billing period, not the whole month.