Honest TrueProfit Review (2025): Worth the Hype or Overrated?
- Real-Time Profit Dashboard: Live net profit reporting tied to your Shopify orders and ad spend.
- Automated Cost Tracking: Auto-calculate COGS (unit cost, quantity, zones), shipping, transaction fees, and custom expenses.
- Marketing Attribution: Sync and attribute profit to campaigns across Facebook, Google, TikTok, Amazon, and more.
- Product & Customer Insights: product-level profitability, bundling analysis, and Customer Lifetime Value (LTV).
- P&L Reporting & Exports: Dynamic profit and loss statements with customizable email reports.
- Mobile & Multi-Store View: Access real-time data in a mobile app and compare multiple Shopify stores in one view.
- Key Metrics at a Glance: View gross revenue, net profit, profit margin, AOV and COGS—all in one place.
- Performance Chart: Track profitability trends over time and instantly see whether changes are driven by revenue fluctuations or cost spikes.
- Cost Breakdown Chart: Drill into each cost category (e.g. packaging, fulfillment, marketing fees) to understand exactly what’s eating into your profits.
- AI-Powered Custom Reports: Generate and schedule bespoke reports—tailored by date range, SKU, ad campaign or store—for you or your stakeholders in seconds.
- Orders included: 300 per month
- Overage fee: $0.30 per additional order (capped at $300)
- Ideal for: Small stores or startups testing profit analytics. Includes real-time profit dashboard, customer lifetime value tracking, quantity-based COGS, weight-based shipping cost, and custom costs.
- Orders included: 800 per month
- Overage fee: $0.20 per additional order (capped at $400)
- Ideal for: Growing merchants needing deeper insights. Everything in Basic, plus product analytics, P&L reports, bundling insights, Shopify Shipping auto-sync, and customizable email reports.
- Orders included: 2,000 per month
- Overage fee: $0.10 per additional order (capped at $500)
- Ideal for: Scaling businesses running multiple campaigns. Includes all Advanced features plus ad sync custom rules, unlimited COGS zones, and a dedicated onboarding manager.
- Orders included: 3,000 per month
- Overage fee: $0.05 per additional order (capped at $1,000)
- Ideal for: High-volume enterprises with complex needs. Includes the full feature set, marketing attribution, unlimited team members, onboarding manager, and prioritized support.
Senior Content Executive at TrueProfit & SEO/Content Specialist
Tracy is a senior content executive at TrueProfit – specializing in helping eCommerce businesses scale profitably through content. She has over 4 years of experience in eCommerce and digital marketing editorial writing. She develops high-impact content that helps thousands of Shopify merchants make data-driven, profit-focused decisions.
Tracy is a senior content executive at TrueProfit – specializing in helping eCommerce businesses scale profitably through content. She has over 4 years of experience in eCommerce and digital marketing editorial writing. She develops high-impact content that helps thousands of Shopify merchants make data-driven, profit-focused decisions.
Table of Contents
