Tracy Ng

Senior Content Executive at TrueProfit & SEO/Content Specialist

Tracy Nguyen is a senior content executive at TrueProfit - specializing in helping eCommerce businesses scale profitably through content. Tracy has over 4 years of experience in eCommerce and digital marketing editorial writing. She develops high-impact content that helps thousands of Shopify merchants make data-driven, profit-focused decisions.

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Experience

With 4 years of experience, Tracy has led content and growth initiatives across Fintech, eCommerce, and SaaS, focusing on profit analytics, sustainable growth strategies, and financial clarity for e-comm merchants. She understands the challenges of scaling an eCommerce business - balancing revenue growth with profitability - and creates content that helps merchants track, optimize, and maximize their real profits.

Her insights are grounded in real-world experience, making her content not just informative but also highly actionable for Shopify merchants looking to grow and scale profitably.

Expertise

SEO & Organic Growth

Developing content that ranks, educates, and drives sustainable customer acquisition.

eCommerce Profitability & Analytics

Creating content that helps merchants track their true profits, not just revenue.

Scaling Strategies for Shopify Brands

Helping businesses grow with a strong focus on profit over revenue.

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Education

University of Illinois at Chicago

Double Bachelor's Degrees in Professional Writing & Communication Studies

Featured Articles by Tracy Ng

Through her content, Tracy provides practical insights, expert content strategies, and data-driven guidance to help merchants optimize their businesses and achieve long-term success.