With 4 years of experience, Tracy has led content and growth initiatives across Fintech, eCommerce, and SaaS, focusing on profit analytics, sustainable growth strategies, and financial clarity for e-comm merchants. She understands the challenges of scaling an eCommerce business - balancing revenue growth with profitability - and creates content that helps merchants track, optimize, and maximize their real profits.

Her insights are grounded in real-world experience, making her content not just informative but also highly actionable for Shopify merchants looking to grow and scale profitably.