Top 5 Shopify Analytics Apps for 2025 (Free & Paid Options)

Data-driven decisions are what set thriving Shopify stores apart. The right analytics app can turn guesswork into clear, actionable insights — whether you’re a startup or a Shopify Plus powerhouse. 

But with so many apps out there, finding one that truly delivers real-time profit tracking, advanced reporting, and easy integration can feel overwhelming. 

In this guide, we’ve rounded up the 5 best Shopify analytics apps for 2025 to help you choose the perfect fit for your store.

1. 🏆 TrueProfit – Best Overall Shopify Analytics App

TrueProfit stands out as the most comprehensive profit analytics solution for Shopify merchants who need accurate, real-time financial insights. Unlike basic analytics tools that focus on surface-level metrics, TrueProfit dives deep into your true profitability by automatically tracking all costs—from COGS and shipping fee to transaction fees and ad spend.

The tool's real-time profit dashboard gives you instant visibility into your store's financial health, eliminating the need for manual spreadsheet calculations. What makes TrueProfit particularly powerful is its seamless integration with major advertising platforms like Facebook, Google, TikTok, and Amazon, providing accurate ROAS calculations based on actual profit margins rather than just revenue.

For growing businesses, TrueProfit's product-level and ad-level profit analytics help identify which products and marketing channels truly drive profitability. The platform also includes advanced features like Customer Lifetime Value tracking, P&L reports, and multi-store management—making it ideal for merchants scaling beyond single-store operations.

TrueProfit's Key Features 

Pricing & Plans

TrueProfit's Customer Reviews

TrueProfit has earned a perfect 5.0 rating from over 540 reviews, with merchants consistently praising its accuracy and time-saving automation. Users particularly appreciate the real-time profit insights and intuitive interface that makes complex financial data accessible to non-accountants.

"TrueProfit has truly been a game changer for my business. It gives me a crystal-clear overview of all the important numbers – from profit margins and product costs to ad spend and real-time performance. The interface is super intuitive, and everything updates automatically, which saves me a lot of time and stress." - RazorAction (Sweden), 29 days using TrueProfit

2. Report Pundit – Best for Custom Reports

Report Pundit excels as the most flexible custom reporting solution for Shopify merchants who need unlimited, advanced report creation capabilities. With over 100 pre-built reports covering everything from sales and tax analysis to inventory and customer behavior, it serves as a comprehensive reporting hub that integrates with 30+ payment, shipping, and marketing apps.

What sets Report Pundit apart is its complementary report service—the team will build custom reports for you at no additional cost, making it accessible even for merchants without technical expertise. The platform's advanced filtering system, calculated fields, and custom metrics allow for sophisticated data analysis that goes far beyond Shopify's native reporting capabilities.

For enterprise merchants, Report Pundit's multi-store and multi-currency consolidation features provide unified reporting across complex business operations. The automation capabilities, including scheduled exports to Google Sheets and email distribution, make it ideal for teams that need regular reporting without manual intervention.

Report Pundit's Key Features 

Pricing & Plans

Report Pundit's Customer Reviews

With a 4.9 rating from 1,600+ reviews, Report Pundit is consistently praised for its flexibility and exceptional customer service. Users highlight the app's ability to create complex reports quickly and the responsive support team that helps build custom solutions.

"This app is awesome! The flexibility and simplicity of the app allows shop owners to generate all kinds of reports super fast. But what really sets it apart is the customer service. They are always super responsive and helpful. The pricing is also super reasonable as well. Would recommend this app for any Shopify store." - Ryōken Instinct (United States), 2 years using Report Pundit

3. Mipler – Best for Advanced Visualization

Mipler focuses on helping merchants build custom reports and dashboards with advanced data visualization capabilities. The platform makes it easy to analyze store performance using various data points including metafields, tags, and custom properties—giving merchants deeper insights into their business operations beyond standard metrics.

One of Mipler's standout features is its AI Assistant that helps create and adjust reports automatically, even adding new columns based on natural language requests. This makes advanced analytics accessible to merchants who may not have technical expertise but need sophisticated reporting capabilities.

The platform's real-time support includes custom report creation services, and its secure sharing system allows teams to access reports via public links without requiring Shopify admin access. For merchants who need regular report distribution, Mipler's scheduled email system can automatically send reports in CSV, Excel, or PDF formats.

Mipler's Key Features 

Pricing & Plans

Mipler's Customer Reviews

Mipler maintains a perfect 5.0 rating from 452 reviews, with customers consistently praising the team's responsiveness and the app's reporting capabilities. Users particularly appreciate the custom report service and the quality of customer support.

"Mipler has been a great reporting tool to have on hand. The Mipler team are always available and happy to help with custom reports which has been of great assistance to my team and I. Mark has been wonderful to deal with, and is always quick to respond." - Bondi Sands UK (United Kingdom), 4 years using Mipler

4. Better Reports – Best for Enterprise Features

Better Reports (BR) offers a comprehensive analytics platform designed for merchants who need powerful reporting capabilities with enterprise-level features. The app provides numerous pre-built reports while offering extensive customization options for merchants who need specific data analysis and visualization.

What makes Better Reports particularly valuable is its complimentary report service where the team builds custom reports for merchants at no additional cost. The platform's advanced data exploration capabilities include support for tags, metafields, and custom attributes, making it possible to analyze virtually any aspect of your store's performance.

For enterprise operations, Better Reports excels with its multi-store reporting, multi-currency support, and POS integration. The platform's Google Sheets integration and automated email scheduling make it ideal for teams that need regular reporting distribution without manual intervention.

Better Reports' Key Features

Pricing & Plans

Better Reports' Customer Reviews

Better Reports maintains a 4.9 rating from over 1,000 reviews, with users consistently highlighting the app's versatility and exceptional customer support. Merchants appreciate the team's ability to create complex custom reports quickly and efficiently.

"The Better Reports team has been extremely helpful! The app can generate any report you could ever dream up and with the support team's help they can walk you through how to create any and all custom reports you want. I spent hours trying to figure out how to get Shopify to give me what I wanted and one email later to Better Reports it was done for me and it was exactly what I wanted!" - Feast (United States), 2 months using Better Reports

5. GoProfit – Best Budget-Friendly Option

GoProfit provides a streamlined approach to profit analytics, focusing on essential profit tracking features without overwhelming complexity. The platform's profit-focused dashboard simplifies tracking of profit, sales, expenses, margins, and LTV while providing real-time monitoring of key profitability metrics.

What makes GoProfit particularly appealing for budget-conscious merchants is its free installation with essential profit calculation features. The platform automatically tracks COGS, shipping costs, fees, and taxes, or allows manual input via Google Sheets for merchants who prefer custom cost management.

For growing businesses, GoProfit's ad spend synchronization provides accurate ROAS data and performance metrics in one centralized location. The automated profit reporting feature sends weekly or monthly insights directly to your inbox, helping merchants stay informed without constantly monitoring dashboards.

GoProfit's Key Features 

Pricing & Plans

GoProfit's Customer Reviews

GoProfit has earned a 4.9 rating from 57 reviews, with customers appreciating its simplicity and effectiveness for basic profit tracking. Users particularly value the app's straightforward approach and useful insights for decision-making.

"Great new application. Still in development but very promising. Useful & updated data. Easy to configure and use. It's working well and giving us valuable data to take quick and important decisions. I hope coming features continue to improve even more the product." - Bamboo Labs (Spain), 21 days using GoProfit

Choosing the Right Shopify Analytics App for Your Store

Selecting the best Shopify analytics app depends on your store's size, technical requirements, and specific data needs. While each tool offers unique strengths—whether it's TrueProfit's comprehensive profit tracking, Report Pundit's unlimited custom reports, or GoProfit's budget-friendly simplicity—they all serve the same core purpose: transforming raw data into actionable business insights.

For most merchants, we recommend starting with TrueProfit for its comprehensive profit analytics, then adding specialized reporting tools like Report Pundit or Mipler as your data needs become more complex. The key is choosing apps that integrate well together and provide the specific insights your business needs to grow profitably.

Share via

Irene Le

Content Manager at TrueProfit & eCommerce Marketing Specialist

Irene Le is the Content Manager at TrueProfit, specializing in crafting insightful, data-driven content to help eCommerce merchants scale profitably. With over 5 years of experience in content creation and growth strategy for the eCommerce industry, she is dedicated to producing high-value, actionable content that empowers merchants to make informed financial decisions.