Top 5 Shopify Analytics Apps for 2026 (Free & Paid Options)

Written by:

Irene Le|Last updated: October 1, 2026

Shopify analytics apps without background

Data-driven decisions are what set thriving Shopify stores apart. The right analytics app can turn guesswork into clear, actionable insights, whether you’re a startup or a Shopify Plus powerhouse.

But with so many apps out there, finding one that truly delivers real-time profit tracking, advanced reporting, and easy integration can feel overwhelming.

In this guide, we’ve rounded up the 5 best Shopify analytics apps for 2026 to help you choose the perfect fit for your store.

In this blog:

1. 🏆 TrueProfit – Best Overall Shopify Analytics App
2. Report Pundit – Best for Custom Reports
3. Mipler – Best for Advanced Visualization
4. Better Reports – Best for Enterprise Features
5. GoProfit – Best Budget-Friendly Option
6. Choosing the Right Shopify Analytics App for Your Store
7. Shopify Analytics App FAQs

1. 🏆 TrueProfit – Best Overall Shopify Analytics App

TrueProfit stands out as the most comprehensive profit analytics solution for Shopify merchants who need accurate, real-time financial insights. Unlike basic analytics tools that focus on surface-level metrics, TrueProfit dives deep into your true profitability by automatically tracking all costs fromCOGS and shipping fee to transaction fees and ad spend.

The tool's real-time profit dashboard gives you instant visibility into your store's financial health, eliminating the need for manual spreadsheet calculations. What makes TrueProfit particularly powerful is its seamless integration with major advertising platforms like Facebook, Google, TikTok, and Amazon, providing accurate ROAS calculations based on actual profit margins rather than just revenue.

For growing businesses, TrueProfit's product-level and ad-level profit analytics help identify which products and marketing channels truly drive profitability. The platform also includes advanced features like Customer Lifetime Value tracking, P&L reports, and multi-store management, making it ideal for merchants scaling beyond single-store operations.

TrueProfit's Key Features

Real-time profit dashboard with comprehensive financial health metrics
Automatic cost tracking for COGS, shipping, transaction fees, taxes, and custom expenses
Direct ad spend integration from Facebook, Google, TikTok, Bing, Snapchat, and Amazon
Product-level and marketing attribution analytics for granular profit insights
Customer Lifetime Value calculations, P&L reports, and mobile app access
Multi-store view and consolidated reporting for enterprise operations

Pricing & Plans

Plan	Price	Includes
Basic	$35/month	300 orders/month, Real-time Profit Dashboard, Customer Lifetime Value, Quantity-based COGS, Weight-based Shipping Cost, Custom Costs, 14-day free trial
Advanced	$60/month	600 orders/month, All Basic features, Product Analytics, P&L Report, Bundling Insights, Shopify Shipping auto-sync, Customize Email Report, 14-day free trial
Ultimate	$100/month	1500 orders/month, All Advanced features, Ad Sync Custom Rules, Unlimited COGS Zones, 14-day free trial
Enterprise	$200/month	3500 orders/month, All features, Marketing Attribution, Unlimited Team members, Prioritized support, 14-day free trial

TrueProfit's Customer Reviews

TrueProfit has earned a perfect 5.0 rating from over 540 reviews, with merchants consistently praising its accuracy and time-saving automation. Users particularly appreciate the real-time profit insights and intuitive interface that makes complex financial data accessible to non-accountants.

"TrueProfit has truly been a game changer for my business. It gives me a crystal-clear overview of all the important numbers – from profit margins and product costs to ad spend and real-time performance. The interface is super intuitive, and everything updates automatically, which saves me a lot of time and stress." - RazorAction (Sweden), 29 days using TrueProfit

2. Report Pundit – Best for Custom Reports

Report Pundit excels as the most flexible custom reporting solution for Shopify merchants who need unlimited, advanced report creation capabilities. With over 100 pre-built reports covering everything from sales and tax analysis to inventory and customer behavior, it serves as a comprehensive reporting hub that integrates with 30+ payment, shipping, and marketing apps.

What sets Report Pundit apart is its complementary report service, the team will build custom reports for you at no additional cost, making it accessible even for merchants without technical expertise. The platform's advanced filtering system, calculated fields, and custom metrics allow for sophisticated data analysis that goes far beyond Shopify's native reporting capabilities.

For enterprise merchants, Report Pundit's multi-store and multi-currency consolidation features provide unified reporting across complex business operations. The automation capabilities, including scheduled exports to Google Sheets and email distribution, make it ideal for teams that need regular reporting without manual intervention.

Report Pundit's Key Features

Unlimited custom report creation with 100+ pre-built templates
Complimentary report building service at no additional cost
Advanced data access including tags, metafields, and line-item properties
Multi-store and multi-currency report consolidation
Automated exports to Excel, CSV, PDF, and Google Sheets integration
30+ app integrations for centralized analytics

Pricing & Plans

Plan	Price	Includes
Free	$0	Below 1000 lifetime orders, All Shopify data, Pre-built reports, Customized reports, Data export, User management, Export reports
Basic	$9/month	All Free features, Charts & Graphs, Calculated data fields, Unlimited Custom Reports, Automated Report Scheduling, Free Report Setup, Live Chat, 14-day free trial
Grow	$19/month	All Basic features, Free Report Setup, Calculated data fields, Unlimited Custom Reports, Automated Report Scheduling, Live Chat, 14-day free trial
Advanced	$35/month	All Shopify plan features, Live Chat, Free Report Setup, Unlimited Custom Reports, Automated Report Scheduling, One-on-one call support, 14-day free trial

Report Pundit's Customer Reviews

With a 4.9 rating from 1,600+ reviews, Report Pundit is consistently praised for its flexibility and exceptional customer service. Users highlight the app's ability to create complex reports quickly and the responsive support team that helps build custom solutions.

"This app is awesome! The flexibility and simplicity of the app allows shop owners to generate all kinds of reports super fast. But what really sets it apart is the customer service. They are always super responsive and helpful. The pricing is also super reasonable as well. Would recommend this app for any Shopify store." - Ryōken Instinct (United States), 2 years using Report Pundit

3. Mipler – Best for Advanced Visualization

mipler advanced report - shopify analytics app

Mipler focuses on helping merchants build custom reports and dashboards with advanced data visualization capabilities. The platform makes it easy to analyze store performance using various data points including metafields, tags, and custom properties, giving merchants deeper insights into their business operations beyond standard metrics.

One of Mipler's standout features is its AI Assistant that helps create and adjust reports automatically, even adding new columns based on natural language requests. This makes advanced analytics accessible to merchants who may not have technical expertise but need sophisticated reporting capabilities.

The platform's real-time support includes custom report creation services, and its secure sharing system allows teams to access reports via public links without requiring Shopify admin access. For merchants who need regular report distribution, Mipler's scheduled email system can automatically send reports in CSV, Excel, or PDF formats.

Mipler's Key Features

Custom report and dashboard creation with advanced visualization options
AI Assistant for automated report creation and column adjustments
Secure report sharing via public links without admin access requirements
Scheduled email distribution in CSV, Excel, and PDF formats
Comprehensive data insights using tags, metafields, and note attributes
Real-time support with custom report creation services

Pricing & Plans

Plan	Price	Includes
Free	$0	Below 1000 lifetime orders, All Shopify data, Pre-built reports, Customized reports, Data export, User management, Export reports
Basic	$14.99/month	All Free Plan Features, Unlimited Orders, Export, Up to 5 Custom Reports, Custom Calculations, Ad-hoc Calculations, Tickets and Live Chat Support, 7-day free trial
Optimal	$29.99/month	All Basic Plan Features, Up to 10 Custom Reports, Scheduled Emails, Quick Access and Sharing, Google Sheets Integration, Free custom report setup, 7-day free trial
Advanced	$39.99/month	Unlimited Custom Reports, Multi-store Reporting, Data Manipulation Flow, Data Access API, Dedicated Support Engineer, 7-day free trial

Mipler's Customer Reviews

Mipler maintains a perfect 5.0 rating from 452 reviews, with customers consistently praising the team's responsiveness and the app's reporting capabilities. Users particularly appreciate the custom report service and the quality of customer support.

"Mipler has been a great reporting tool to have on hand. The Mipler team are always available and happy to help with custom reports which has been of great assistance to my team and I. Mark has been wonderful to deal with, and is always quick to respond." - Bondi Sands UK (United Kingdom), 4 years using Mipler

4. Better Reports – Best for Enterprise Features

Better Reports (BR) offers a comprehensive analytics platform designed for merchants who need powerful reporting capabilities with enterprise-level features. The app provides numerous pre-built reports while offering extensive customization options for merchants who need specific data analysis and visualization.

What makes Better Reports particularly valuable is its complimentary report service where the team builds custom reports for merchants at no additional cost. The platform's advanced data exploration capabilities include support for tags, metafields, and custom attributes, making it possible to analyze virtually any aspect of your store's performance.

For enterprise operations, Better Reports excels with its multi-store reporting, multi-currency support, and POS integration. The platform's Google Sheets integration and automated email scheduling make it ideal for teams that need regular reporting distribution without manual intervention.

Better Reports' Key Features

Comprehensive data exploration including tags, metafields, and custom attributes
Custom reports with advanced metrics and multiple chart visualization options
Complimentary report building service with dedicated support
Multi-store reporting and multi-currency support for enterprise operations
Automated report scheduling via email and Google Sheets integration
POS support and advanced export options (PDF, Excel, CSV)

Pricing & Plans

Plan	Price	Includes
Basic Shopify	$19.90/month	Built-in reports, Custom reports and fields, Export to PDF/Excel/CSV/Google Sheets, Schedule automatic reports, Free custom report service, 14-day free trial
Shopify	$39.90/month	All Basic features, Custom reports and fields, Export to PDF/Excel/CSV/Google Sheets, Schedule automatic reports, Free custom report service, 14-day free trial
Advanced Shopify	$149.90/month	All Shopify features, Custom reports and fields, Export to PDF/Excel/CSV/Google Sheets, Schedule automatic reports, Free custom report service, 14-day free trial
Shopify Plus	$299.90/month	All Advanced features, Custom reports and fields, Export to PDF/Excel/CSV/Google Sheets, Schedule automatic reports, Free custom report service, 14-day free trial

Better Reports' Customer Reviews

Better Reports maintains a 4.9 rating from over 1,000 reviews, with users consistently highlighting the app's versatility and exceptional customer support. Merchants appreciate the team's ability to create complex custom reports quickly and efficiently.

"The Better Reports team has been extremely helpful! The app can generate any report you could ever dream up and with the support team's help they can walk you through how to create any and all custom reports you want. I spent hours trying to figure out how to get Shopify to give me what I wanted and one email later to Better Reports it was done for me and it was exactly what I wanted!" - Feast (United States), 2 months using Better Reports

5. GoProfit – Best Budget-Friendly Option

GoProfit provides a streamlined approach to profit analytics, focusing on essential profit tracking features without overwhelming complexity. The platform's profit-focused dashboard simplifies tracking of profit, sales, expenses, margins, and LTV while providing real-time monitoring of key profitability metrics.

What makes GoProfit particularly appealing for budget-conscious merchants is its free installation with essential profit calculation features. The platform automatically tracks COGS, shipping costs, fees, and taxes, or allows manual input via Google Sheets for merchants who prefer custom cost management.

For growing businesses, GoProfit's ad spend synchronization provides accurate ROAS data and performance metrics in one centralized location. The automated profit reporting feature sends weekly or monthly insights directly to your inbox, helping merchants stay informed without constantly monitoring dashboards.

GoProfit's Key Features

Profit calculation dashboard with sales, expenses, profit margin analytics
Automatic cost tracking for COGS, shipping, fees, taxes, or Google Sheets sync
Centralized ad spend tracking with true ROAS calculations
Automated weekly or monthly profit reports delivered to email
Easy data export to CSV or PDF formats for external analysis
Simple setup process designed for merchants without technical expertise

Pricing & Plans

Plan	Price	Includes
Free	$0	Basic profit tracking, Essential analytics, Manual cost input, Standard reporting, Email support

GoProfit's Customer Reviews

GoProfit has earned a 4.9 rating from 57 reviews, with customers appreciating its simplicity and effectiveness for basic profit tracking. Users particularly value the app's straightforward approach and useful insights for decision-making.

"Great new application. Still in development but very promising. Useful & updated data. Easy to configure and use. It's working well and giving us valuable data to take quick and important decisions. I hope coming features continue to improve even more the product." - Bamboo Labs (Spain), 21 days using GoProfit

Choosing the Right Shopify Analytics App for Your Store

Selecting the best Shopify analytics app depends on your store's size, technical requirements, and specific data needs. While each tool offers unique strengths, whether it's TrueProfit's comprehensive profit tracking, Report Pundit's unlimited custom reports, or GoProfit's budget-friendly simplicity, they all serve the same core purpose: transforming raw data into actionable business insights.

For most merchants, we recommend starting with TrueProfit for its comprehensive profit analytics, then adding specialized reporting tools like Report Pundit or Mipler as your data needs become more complex. The key is choosing apps that integrate well together and provide the specific insights your business needs to grow profitably.

Shopify Analytics App FAQs

How to get Analytics on Shopify?

Shopify includes basic analytics in every plan accessible through your admin dashboard under "Analytics." For advanced insights like profit tracking and custom reporting, install third-party apps like TrueProfit or Report Pundit from the Shopify App Store. Most analytics apps offer free trials to test features before purchasing.

Does Shopify have built-in Analytics?

Yes, Shopify includes native analytics covering sales reports, traffic sources, customer behavior, and product performance. However, built-in analytics lack advanced features like real-time profit tracking, cost analysis, and custom reporting that specialized apps like TrueProfit and Mipler provide.

How much does Shopify Analytics cost?

Native Shopify analytics are free with all plans. Third-party analytics apps range from free (GoProfit) to $299/month (Better Reports enterprise). Popular options include TrueProfit ($35-200/month), Report Pundit ($9-35/month), and Mipler ($14.99-39.99/month). Pricing typically scales with order volume and features.

Is Google Analytics good for Shopify?

Google Analytics is excellent for tracking website traffic, user behavior, and conversion funnels on Shopify stores. However, it doesn't provide e-commerce specific metrics like profit margins, COGS, or customer lifetime value. Most successful merchants use both Google Analytics and specialized Shopify apps like TrueProfit for comprehensive insights.

How to download Shopify Analytics?

In your Shopify admin, go to Analytics > Reports, select your desired report, and click "Export" to download as CSV or Excel. For automated reporting, use apps like Report Pundit or Better Reports that can schedule exports to email or Google Sheets without manual intervention.

Can I add Google Analytics to Shopify?

Yes, you can easily add Google Analytics to Shopify through your admin settings under Online Store > Preferences > Google Analytics. Simply paste your tracking ID, and Shopify will automatically install the tracking code. Enhanced e-commerce tracking provides additional purchase data for better conversion analysis.

What AI tools does Shopify have?

Shopify includes AI-powered features like Shopify Magic (content generation), product recommendations, fraud detection, and inventory forecasting. Third-party apps add more AI capabilities like TrueProfit has AI assistant for custom report creation.

Irene Le

Content Manager at TrueProfit & eCommerce Marketing Specialist

Irene Le

Content Manager at TrueProfit & eCommerce Marketing Specialist

Irene Le is the Content Manager at TrueProfit, specializing in crafting insightful, data-driven content to help eCommerce merchants scale profitably. With over 5 years of experience in content creation and growth strategy for the eCommerce industry, she is dedicated to producing high-value, actionable content that empowers merchants to make informed financial decisions.

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