Shopify Analytics 2025: Step-by-Step Every Report Guide
- Log in to your Shopify Admin.
- Click on "Analytics" in the left-hand menu.
- Select "Dashboard" to see key metrics such as:
- Total Sales & Orders – Your store’s total revenue and the number of purchases made.
- Conversion Rate – The percentage of visitors who completed a purchase.
- Average Order Value (AOV) – The average amount spent per transaction.
- Top Products & Traffic Sources – Your best-selling items and where your visitors come from.
- In the Shopify Admin, go to "Analytics" > "Reports".
- Scroll down to the Acquisition Reports section.
- Choose from reports like:
- Traffic Sources – Breakdown of visitors from organic search, paid ads, social media, and direct traffic.
- First-Time vs. Returning Customers – Identify whether you’re attracting new buyers or retaining existing ones.
- Sessions by Location & Device – See where your audience is based and if they shop on mobile or desktop.
- Go to "Analytics" > "Reports" in Shopify Admin.
- Scroll to Financial Reports and select:
- Gross Sales & Adjustments – Total revenue before deductions.
- Taxes & Shipping Costs – Breakdown of costs related to transactions.
- Total Revenue After Fees – What you earn after Shopify's fees.
- Cost of Goods Sold (COGS) – The cost of producing or sourcing your products.
- Ad Spend – Your marketing costs from Facebook, Google, TikTok, etc.
- Transaction Fees – Shopify and payment gateway fees.
- Shipping & Fulfillment Costs – Carrier fees, packaging, and warehousing.
- Custom Expenses – Any additional business costs (apps, salaries, subscriptions).
- Net Profit (after deducting all costs).
- Ad Spend & ROAS (actual return on marketing investment).
- COGS & Custom Costs (product, shipping, and operational expenses).
- Refunds & Chargebacks (hidden costs eating into profit).
Content Executive at TrueProfit & eCommerce Content Specialist
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
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