Product Analytics Gets Even Better: More Metrics, Sharper Accuracy
- Ad Spend: The ad spend of each product is tracked using TrueProfit’s URL parameters. More on how to generate parameters for tracking on TrueProfit is in the section below.
- Total Cost: The sum of all the costs associated with a product. Formula: Total Cost = COGS + Transaction Fees + Handling Fees + Shipping Costs + Ad Spend
- Net Profit: The final net profit of each product sold. Formula: Net Profit = Revenue - Total Cost
- Net Profit Margin: The percentage of sales revenue you have after deducting all the costs. Formula:
- Net Profit on Ad Spend: The ratio between your Net Profit and Ad Spend, so that you know how profitable your ads are. Formula: Net Profit on Ad spend = Net Profit / Ad Spend.
- Auto-detect ad platforms: The extension will automatically recognize the ad platform you are using, whether it's Facebook, Google, TikTok, or any other supported platform. This will make it easier when generating parameters and adding them to your ad URLs.
- Generate URL parameters for the ad based on the selected ad platform, store, and product: The extension will create a TrueProfit-native URL parameter for your ad. This helps the app tracks your store’s Ad Spend accurately for each product and ad channel.
- Auto-fill URL parameters to the designated field in your ads manager: The extension will automatically paste the generated URL parameters to the appropriate field in your Ads manager, saving you time and hassle.
Irene Le
Content Manager at TrueProfit & eCommerce Marketing Specialist
Irene Le is the Content Manager at TrueProfit, specializing in crafting insightful, data-driven content to help eCommerce merchants scale profitably. With over 5 years of experience in content creation and growth strategy for the eCommerce industry, she is dedicated to producing high-value, actionable content that empowers merchants to make informed financial decisions.
