Yotpo x TrueProfit: SMS & Email Marketing Meets Profit Tracking

By Milo TranSeptember 8, 20252 min read

Running SMS or email campaigns with Yotpo? You can now bring all that data into TrueProfit.

This integration gives you a full view of how Yotpo campaigns contribute to revenue, ROAS, and most importantly — profit.

What Changes Once You Set It Up

After connecting Yotpo, here’s what you’ll see inside TrueProfit:

Yotpo data, all in one place: Yotpo spend, revenue, ROAS, clicks, impressions, and conversions — now viewable right in your Main Dashboard.
Yotpo ad spend included in Total Ad Spend: Yotpo spend is now part of your overall ad spend calculations.

Integrated reporting across channels: Yotpo ad spend and revenue data are added to the same charts & dashboards where you already track other marketing channels.

Here’s What The Integration Unlocks

Bringing Yotpo into TrueProfit isn’t just about syncing data. It’s about giving you a clearer picture of how your SMS and Email marketing really impact your bottom line.

Once you set it up, you can:

See the full impact of your marketing: Understand how SMS and Email campaigns contribute to your revenue, and weigh their performance against other channels.
Make smarter budget decisions: With spend and returns clearly laid out, you can decide how much to put into SMS & email marketing without flying blind.
Get full profit visibility for every Yotpo campaign: Track Yotpo campaigns with the same depth as your paid ads, so you know exactly which SMS or Email flows are worth scaling for real profitability.

How to Get Started

Setting up the integration is quick and only needs to be done once. After that, TrueProfit will automatically sync and update your Yotpo data in the background. If you want a step-by-step walkthrough, check out our detailed help doc here.

Milo Tran

I’m part of the TrueProfit content team, but before that, I’m an eCom nerd with 3 years of hands-on experience. I’ve done a bit of everything, but running high-performing ads and making sense of the numbers? That’s my thing. If it’s written here, it’s because I’ve lived it.

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