Know your real margin before Black Friday, not after

See your true profit margin before launching Black Friday offers, then keep it on track automatically throughout BFCM.

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Calculate My BFCM Profit

Your store's P&L during BFCM

What a record sales weekend can really look like

Gross sales$84,320

Discounts−$21,080

Cost of goods−$25,300

Ad spend−$24,900

Shipping & fulfillment−$7,850

Payment fees−$2,470

Returns (arrive in Dec)−$4,110

Net profit−$1,390

Best sales weekend ever. Lost money anyway.

Estimate what’s left after your Black Friday offers

Your margin tells you how deep you can discount without losing money. Plug in your numbers to see your safe discount before you launch.

Your product

Regular price

Product cost (COGS)

Shipping & fulfillmentWhat you pay per order

Payment feesPlus $0.30 per order

Return rate

Normal cost per purchaseYour usual CPA from ads

BFCM ad cost increaseYour assumption for the week

BFCM discount13%

15–20%: the range most shoppers call ideal. In a Power Digital survey of 1,000 US shoppers (Oct 2025), 34.8% picked it.

What you keep per order

$4.45

You keep this on every order at 13% off, after ads, fees and returns.

21%Max discount before you lose money

2.30Break-even ROAS at this discount

$22.65Most you can pay per purchase

9%Net margin after ads

Profit per order from 0% to 50% off. Outlined bar is your current discount.

At 13% you stay profitable. Most shoppers call 15–20% ideal, and you have room to get there.

Those were estimates.

Here's how TrueProfit finds your real margin.

TrueProfit connects your Shopify store, ad platforms, payment and shipping providers to capture every cost and reveal your true net profit.

Without TrueProfit

Peak surcharges, agency fees, and missed invoices
You find out what BFCM earned you in Januar
Your bestseller quietly loses money on every order

With TrueProfit

Every cost captured, even from your 3PL invoices
Net profit updating live, all through BFCM
Know which products can take a discount

Every cost, captured

TrueProfit automatically captures COGS, ad spend, shipping, payment fees, refunds, and more.

Sync costs from Facebook Ads, Google Ads, TikTok Ads, Stripe, PayPal, and more.

And with AI Bill Extractor, simply upload an invoice and let AI turn it into trackable costs.

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Net profit, live, all through BFCM

See your net profit, margins, and costs update in real time as orders come in, on desktop or mobile.

Know which products and campaigns are actually making money while BFCM is still running.

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Discount the right products, not your profit

See the real profit behind every product after COGS, ads, fees, and other costs.

Find the products with enough margin to run a BFCM discount, while protecting the ones that are already running thin.

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Discount the right products, not your profit

Hear from merchants who knew their numbers before Black Friday

See what changed when they stopped guessing and started tracking real profit.

5.0880+ reviews on Shopify

Get your BFCM profit plan in place before Black Friday.

Set up, track your margin, and plan your offers while there’s still time to adjust.

BLACK FRIDAY STARTS IN

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You’ve got time. Make it count. Start this week.

Your BFCM profit plan

Day01
Set up everything
Install TrueProfit, connect your Shopify, ad, payment, and shipping platforms, then add any other costs you have to pay. Get your profit dashboard ready in one day.
Before BFCM
Know your margin
Track your real profit margin across stores, products and ad campaigns to see how much room you have for discounts.
Plan Offers
Build profitable offers
Use your real margins to set discount limits and plan BFCM offers that protect your profit.
During BFCM
Stay on track
Monitor your margin, ROAS, and POAS in TrueProfit and adjust your offers as needed.

Stuck on a step? Real people on live chat help you get your costs right.

Find my real margin Contact our support

Why TrueProfit won't match your Shopify numbers, on purpose!

Shopify reports what it charged. TrueProfit reports what you actually paid. This year alone we've closed more than ten gaps between the two. A few that matter most in BFCM week:

Order edits aren't refunds

Swapping an item or editing an order before it ships no longer counts as a refund, so your BFCM return rate isn't inflated by orders nobody returned.

PayPal fees Shopify waived

When Shopify Payments waives the third-party fee on PayPal orders, TrueProfit no longer charges it, so net profit isn't understated.

Shop Pay Installments, itemized

Installment fees are tracked correctly instead of being lumped into "Other", which matters when more shoppers split payments on big BFCM baskets.

Shop Cash isn't a phantom fee

When Shopify pays part of an order with Shop Cash, TrueProfit no longer applies payment fees to that share.

70,000+Shopify brands trusted

$98Btotal revenue tracked

+27.6%net profit improvement in the first 90 days

#1Shopify profit Analytics App

Pricing that doesn't punish a record weekend

Every plan caps extra-order charges, so a BFCM spike can't blow up your bill. Start with a 14-day free trial on any plan.

Not sure which plan? Choose by your normal month's orders, not your BFCM peak. The cap on extra-order charges covers the spike.

Basic

$35/ month

300 orders • $0.3 per extra order

Maximum surcharge: $300

Yes Realtime profit dashboard

Yes Customer Lifetime Value

Yes Quantity-based COGS

Yes Custom Costs

Product Analytics

Start 14 Days Free

Advanced

$60/ month

600 orders • $0.2 per extra order

Maximum surcharge: $500

Everything in Basic, plus:

Yes Product Analytics

Yes P&L Report

Ad Sync Custom Rules

Start 14 Days Free

Recommended

Ultimate

$100/ month

1500 orders • $0.1 per extra order

Maximum surcharge: $700

Everything in Advanced, plus:

Yes Ad Sync Custom Rules

Yes Unlimited COGS Zones

Marketing Attribution

Start 14 Days Free

Enterprise

$200/ month

3500 orders • $0.07 per extra order

Maximum surcharge: $1000

Everything in Ultimate, plus:

Yes Marketing Attribution

Yes Unlimited Team Members

Yes Prioritized Support

Start 14 Days Free

Compare all plan features →

Frequently Asked Questions

We're here to help with any questions you have about plans, pricing, and supported features.

Which platforms does TrueProfit connect to?

Facebook, Google, TikTok, Microsoft, Snapchat, Pinterest, Amazon, X, AppLovin, Taboola and AdRoll ads, plus shipping and fulfillment apps like ShipStation, ShipBob, Printful and CJ Dropshipping. TrueProfit also spots payment, shipping and fulfillment platforms you use but haven't connected yet, and prompts you to connect them. See all integrations.

Will my TrueProfit bill spike with BFCM order volume?

Every plan has a cap on extra-order charges. On Basic ($35/month for 300 orders), extra orders cost $0.30 each, capped at $300. See all plans.

Why is my net profit different from Shopify's reports?

Because TrueProfit subtracts the costs Shopify doesn't show and corrects fees Shopify reports in ways that don't match what you pay, like waived PayPal fees or order edits recorded as refunds. See examples.

Is it hard to set up?

Most of setup is connecting your ad and payment accounts and adding product costs. TrueProfit flags platforms you use but haven't connected yet, and our support team is on live chat to help you get your costs right. The Ultimate plan also includes an onboarding manager.

When should I start?

Ideally 4–6 weeks before Black Friday, while you're still choosing your discount. October is ideal: it gives you time to get your costs right and a few clean normal weeks to compare BFCM against. See the 4-week setup plan.

Make this BFCM your most profitable one, not just your biggest.

14-day free trial. Cancel anytime. Set up in minutes.

1Install from the Shopify App Store

2Pick a plan for your trial

3Review your store settings

4See your net profit

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Know your real margin before Black Friday, not after

Your store's P&L during BFCM