What Is TrueProfit and How Does It Track Shopify Profits?
If you're running a Shopify store, you've probably noticed that Shopify's built-in analytics don't tell the whole profit story. Between advertising costs, transaction fees, and other hidden expenses, it's nearly impossible to know your real margins.
That's where TrueProfit comes in. In this guide, we'll explore what is TrueProfit, how it works, and why thousands of Shopify merchants rely on it for accurate profit tracking.
Quick Recap:
- Stop Flying Blind: TrueProfit reveals your actual profit margins by tracking every hidden cost that Shopify's basic analytics miss—from ad spend to transaction fees
- Automated Intelligence: Connects to multiple platforms to automatically sync all your expenses in real-time, eliminating manual spreadsheet errors and giving you instant financial clarity
- Multi-Level Insights: See profitability at store, product, and individual ad levels—finally know which products and campaigns actually make you money (not just revenue)
- Built for Every Business Type: Whether you're a solo entrepreneur, enterprise retailer, marketing agency, dropshipper, or print-on-demand store, TrueProfit scales to your needs
What Is TrueProfit and How Does It Work?
What is TrueProfit?
TrueProfit is a comprehensive profit analytics app specifically designed for Shopify stores that tracks your real profit margins by accounting for every cost that impacts your bottom line.
Unlike Shopify's built-in analytics, which only show revenue and basic costs, TrueProfit integrates with all your business expenses to reveal your actual profitability.
The app was created to solve a critical problem: most Shopify merchants don't know their true profit margins because default analytics miss crucial expenses like advertising costs, payment processing fees, app subscriptions, and other operational costs.
This leads to poor business decisions based on incomplete financial data.
How TrueProfit Works?
TrueProfit operates by connecting to your Shopify store and automatically importing all your sales data, then layering on comprehensive cost tracking across multiple channels:
1. Revenue Tracking: The app pulls in all your Shopify sales data, including order values, refunds, and discounts, giving you a complete picture of your actual revenue.
2. Cost Integration: TrueProfit connects with over different platforms and services to automatically track expenses:
- Advertising costs from Facebook, Google, TikTok, and other ad platforms
- Payment processing fees from Shopify Payments, PayPal, Stripe
- App subscription costs
- Shipping and fulfillment expenses
- Product costs (COGS)
- Custom operational expenses
3. Real-Time Calculations: The app processes this data in real-time to calculate your true profit margins at the product, order, and store level. You can see exactly how much profit each sale generates after all costs are accounted for.
4. Advanced Analytics: TrueProfit provides detailed reports and dashboards that break down your profitability by time periods, products, traffic sources, and marketing campaigns, helping you identify what's actually driving profitable growth.
This comprehensive approach means you get financial clarity that simply isn't possible with Shopify's default reporting, enabling you to make informed decisions about pricing, marketing spend, and business strategy.
Complete TrueProfit Features & Benefits Analysis
TrueProfit offers a comprehensive suite of profit tracking tools designed specifically for Shopify merchants who need accurate, real-time financial insights. Each feature addresses specific pain points that traditional analytics platforms miss, providing actionable data that directly impacts your bottom line.
1. Real-Time Net Profit Dashboard
The heart of TrueProfit is its real-time profit dashboard that centralizes all your financial data in one intuitive interface. Unlike Shopify's basic analytics, this dashboard automatically tracks every cost affecting your profitability, from advertising spend to transaction fees.
Key Benefits:
- Instant Financial Visibility: See your true profit margins updated in real-time, not days or weeks later
- Multi-Store Management: View consolidated data across multiple Shopify stores from a single dashboard
- Cost Centralization: All expenses from 80+ integrated platforms automatically sync to one location
- Performance Tracking: Monitor profit trends with interactive charts and graphs that reveal patterns over time
This feature eliminates the guesswork from financial management, giving you the confidence to make decisions based on current, accurate data rather than outdated spreadsheets.
2. Advanced Product Analytics
TrueProfit's product-level profit tracking goes far beyond basic sales reports by calculating the true profitability of each item in your catalog. This feature helps you identify genuine winner products based on net profit, not just revenue.
Key Benefits:
- True Winner Identification: Discover which products actually generate the most profit after all costs
- Margin Analysis: See real profit margins for each product, including all associated costs
- Inventory Optimization: Make informed decisions about which products to scale and which to discontinue
- Quick Setup: Simple, fail-proof configuration that gets you accurate data immediately
By understanding product-level profitability, you can focus your marketing budget and inventory investments on items that truly drive business growth.
3. Marketing Attribution & Ad-Level Tracking
The marketing attribution system provides unprecedented insight into your advertising performance by tracking the complete customer journey and attributing revenue to the right channels and campaigns.
Key Benefits:
- Complete Customer Journey Mapping: Track every touchpoint from first interaction to final purchase
- Accurate Attribution: See both last-click and assisted purchase data to understand true campaign impact
- Ad-Level Profitability: Calculate exact profit margins for individual ads and campaigns
- Channel Performance: Identify which marketing channels deliver the highest return on ad spend
This feature helps you optimize marketing budgets by showing exactly which campaigns and channels generate profitable customers, not just traffic or clicks.
4. Customer Lifetime Value (LTV) Analytics
TrueProfit's LTV tracking system reveals the long-term value of your customers, providing crucial metrics for sustainable business growth and customer acquisition strategies.
Key Benefits:
- Comprehensive LTV Metrics: Track Customer Acquisition Cost (CAC), LTV:CAC ratios, and repurchase rates
- Profitable Segment Identification: Discover which customer segments provide the highest lifetime value
- Budget Allocation Optimization: Allocate marketing spend toward channels that attract high-value customers
- Retention Insights: Understand customer behavior patterns to improve retention strategies
Understanding true customer value helps you make smarter decisions about how much to spend acquiring new customers and which segments to target for maximum profitability.
5. Comprehensive P&L Reports & Analytics
The P&L report generates profit & loss statements and detailed analytics reports that can be exported or delivered via email on your preferred schedule.
Key Benefits:
- Professional P&L Reports: Generate accounting-ready profit and loss statements automatically
- Automated Delivery: Receive daily, weekly, or monthly reports directly in your inbox
- Export Capabilities: Download all reports in CSV format for further analysis or accounting purposes
- Order-Level Tracking: Access detailed reports showing profitability at the individual order level
These reports save countless hours of manual data compilation while providing the detailed financial documentation needed for business planning and tax preparation.
6. Mobile App & AI Assistant
TrueProfit's mobile application and AI assistant ensure you can access critical business data and get support wherever you are, making profit tracking truly convenient and accessible.
Key Benefits:
- On-the-Go Access: Check profit metrics, view reports, and monitor performance from your smartphone
- AI-Powered Support: Get instant answers to setup questions and troubleshooting through the built-in AI assistant
- Widget Integration: Add TrueProfit widgets to your phone's home screen for quick profit updates
- Real-Time Notifications: Receive alerts about significant changes in your store's performance
This mobile-first approach ensures you never miss important financial insights, even when you're away from your computer, enabling faster decision-making and better business responsiveness.
Who Should Use TrueProfit?
TrueProfit's comprehensive profit tracking platform serves a diverse range of Shopify merchants, from solo entrepreneurs to large enterprises. The app's flexibility and depth make it valuable for any business that needs accurate financial insights, but certain business types benefit most from its specialized features.
1. Small Business Owners & Solopreneurs
Small Shopify store owners represent TrueProfit's core user base, particularly those who have moved beyond the startup phase and need professional-grade financial tracking without enterprise-level complexity.
Perfect for businesses that:
- Generate $10K-$500K in monthly revenue
- Run 1-3 Shopify stores with growing complexity
- Currently track finances manually with spreadsheets
- Need real-time profit data for quick decision-making
- Want to optimize marketing spend and product mix
Key Benefits:
- Eliminate Spreadsheet Errors: Replace time-consuming manual calculations with automated, accurate tracking
- Scale Decision-Making: Understand which products and marketing channels drive real profits as you grow
- Professional Reporting: Generate investor-ready P&L reports without hiring an accountant
- Cost Control: Identify hidden expenses that eat into margins before they become major problems
Small business owners particularly benefit from TrueProfit's intuitive interface and quick setup, allowing them to gain enterprise-level insights without requiring extensive training or technical expertise.
2. Enterprise Businesses & Large Retailers
Enterprise Shopify Plus merchants with complex operations, multiple stores, and substantial advertising budgets need TrueProfit's advanced features to manage their sophisticated profit tracking requirements.
Ideal for businesses with:
- Multiple Shopify stores or international operations
- Monthly revenue exceeding $1M
- Complex cost structures with numerous vendors and platforms
- Large marketing teams managing substantial ad budgets
- Need for detailed financial reporting and attribution
Key Benefits:
- Multi-Store Consolidation: View unified profit data across all stores and markets from one dashboard
- Advanced Attribution: Track complex customer journeys across multiple touchpoints and channels
- Team Collaboration: Share insights across marketing, finance, and operations teams
- Scalable Infrastructure: Handle high transaction volumes and complex integrations seamlessly
Enterprise users leverage TrueProfit's Ultimate plan features like unlimited team members, priority support, and advanced customization options to meet their sophisticated reporting needs.
3. Marketing Agencies & Growth Partners
Digital marketing agencies managing multiple Shopify clients need comprehensive profit tracking to demonstrate ROI and optimize campaigns across different accounts and industries.
Essential for agencies that:
- Manage advertising budgets for multiple eCommerce clients
- Need to prove campaign profitability, not just revenue generation
- Require client-ready reports showing true ROAS
- Handle complex attribution across multiple marketing channels
- Want to differentiate their services with profit-focused insights
Key Benefits:
- Client Profit Reporting: Show clients exactly how marketing efforts impact bottom-line profitability
- True ROAS Calculation: Move beyond revenue-based metrics to profit-based return on ad spend
- Competitive Differentiation: Offer profit optimization services that most agencies can't provide
- Multi-Client Management: Track performance across different client accounts efficiently
Agencies use TrueProfit to transition from being cost centers to profit drivers, demonstrating clear value through improved client profitability rather than just traffic or sales metrics.
4. Dropshipping Businesses
Dropshippers face unique challenges with thin margins, complex supplier relationships, and the need to quickly identify winning products in a highly competitive landscape.
Critical for dropshippers who:
- Test multiple products with varying cost structures
- Work with multiple suppliers and fulfillment partners
- Need to quickly identify profitable products vs. revenue drivers
- Manage complex shipping and transaction fee calculations
- Scale winning products while eliminating losers
Key Benefits:
- Accurate Margin Calculation: Factor in all supplier costs, shipping fees, and platform charges automatically
- Product Testing Optimization: Quickly identify which test products generate real profits
- Supplier Cost Management: Track changes in supplier pricing and their impact on profitability
- Scaling Decisions: Make data-driven choices about which products to scale based on true margins
Dropshippers particularly value TrueProfit's product-level analytics and real-time cost tracking, which help them navigate the rapid decision-making required in this business model.
5. Print-on-Demand Store Owners
Print-on-demand merchants deal with variable production costs, multiple supplier relationships, and the need to optimize designs and products based on actual profitability rather than just sales volume.
Designed for POD businesses that:
- Offer products across multiple print-on-demand platforms
- Need to track varying production costs per item and supplier
- Want to optimize product catalogs based on profit margins
- Manage design and marketing costs for different product lines
- Scale successful designs while eliminating unprofitable ones
Key Benefits:
- Variable Cost Tracking: Automatically calculate profits despite changing production costs across suppliers
- Design ROI Analysis: Understand which designs and product types generate the highest margins
- Supplier Comparison: Compare profitability across different POD platforms and suppliers
- Product Portfolio Optimization: Focus marketing efforts on genuinely profitable products and designs
Print-on-demand store owners use TrueProfit to make strategic decisions about product mix, supplier relationships, and design investments based on comprehensive profit data rather than surface-level sales metrics.
TrueProfit Setup Guide: Getting Started
Here is a step-by-step installation process
- Install the Shopify App: Connect TrueProfit to your Shopify store through the Shopify App Store with one-click installation.
- Connect Advertising Accounts: Link your Facebook Ads Manager, Google Ads, TikTok Ads Manager, and other advertising platforms.
- Set Up Payment Integrations: Connect PayPal, Stripe, and other payment processors for automatic transaction fee tracking.
- Configure Product Costs: Input COGS data, shipping rates, and custom expenses. TrueProfit can estimate costs if exact data isn't available.
- Customize Your Dashboard: Set up profit goals, notification preferences, and reporting frequency.
- Start Tracking: Your dashboard begins displaying real-time profit data immediately after setup completion.
TrueProfit Pricing and Plans
TrueProfit's pricing plans range from $35/month for smaller operations to $200/month for enterprise users, with each tier designed to serve different business scales and complexity levels.
The 14-day free trial allows any business type to test the platform's capabilities before committing to a subscription.
Whether you're a solo entrepreneur looking to professionalize your financial tracking or an enterprise team needing sophisticated multi-store analytics, TrueProfit's scalable feature set ensures you can access the insights needed to drive profitable growth.
TrueProfit vs. Alternatives: How It Compares
TrueProfit vs. Manual Spreadsheets
- Automation: Real-time data sync vs. manual entry
- Accuracy: Live integrations vs. human error risk
- Time savings: Instant updates vs. hours of calculations
- Insights: AI recommendations vs. manual analysis
For a detailed breakdown, see our TrueProfit vs. Spreadsheets comparison.
TrueProfit vs. Competing Profit Tools
TrueProfit vs. Triple Whale: While both offer profit tracking, TrueProfit focuses specifically on real-time accuracy and AI insights. Compare TrueProfit vs. Triple Whale for detailed feature differences.
TrueProfit vs. BeProfit: Both tools serve Shopify merchants, but differ in integration depth and reporting capabilities. Read our TrueProfit vs. BeProfit comparison.
TrueProfit vs. Lifetimely: Lifetimely emphasizes customer analytics while TrueProfit prioritizes comprehensive profit tracking. See the full TrueProfit vs. Lifetimely analysis.
Looking for Triple Whale alternatives? Our guide covers the best Triple Whale alternatives including TrueProfit and other profit tracking solutions.
Final Verdict: Is TrueProfit Right for Your E-commerce Business?
TrueProfit excels at solving the fundamental challenge facing e-commerce entrepreneurs: understanding true profitability beyond surface-level revenue metrics.
Bottom Line: If you're serious about building a profitable e-commerce business rather than just chasing revenue numbers, TrueProfit provides the clarity and insights needed to optimize your operations and maximize margins.
Ready to discover your true profit margins? Start with TrueProfit's free trial to see exactly where your money is going—and where it's coming from.
Content Manager at TrueProfit & eCommerce Marketing Specialist
Irene Le is the Content Manager at TrueProfit, specializing in crafting insightful, data-driven content to help eCommerce merchants scale profitably. With over 5 years of experience in content creation and growth strategy for the eCommerce industry, she is dedicated to producing high-value, actionable content that empowers merchants to make informed financial decisions.
Irene Le is the Content Manager at TrueProfit, specializing in crafting insightful, data-driven content to help eCommerce merchants scale profitably. With over 5 years of experience in content creation and growth strategy for the eCommerce industry, she is dedicated to producing high-value, actionable content that empowers merchants to make informed financial decisions.
Table of Contents
