Shopify Average Order Value: What It Is & How to Improve It
- Boosting profitability: Higher AOV leads to more revenue from existing traffic.
- Improving marketing efficiency: Maximizing customer value makes ad spend more effective.
- Enhancing cash flow: Larger purchases help maintain a steady cash flow for business growth.

Leah Tran
Content Executive at TrueProfit & eCommerce Content Specialist
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.