Shopify Average Order Value: What It Is & How to Improve It

By Leah TranNovember 7, 20244 min read
Shopify Average Order Value: What It Is & How to Improve It
  • Boosting profitability: Higher AOV leads to more revenue from existing traffic.
  • Improving marketing efficiency: Maximizing customer value makes ad spend more effective.
  • Enhancing cash flow: Larger purchases help maintain a steady cash flow for business growth.

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Leah Tran

Content Executive at TrueProfit & eCommerce Content Specialist

Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.

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