Is Last-Click Attribution Still Relevant in 2025? A Complete Guide
- First-Click Attribution – Assigns all credit to the first touchpoint. Useful for measuring brand awareness campaigns.
- Linear Attribution – Distributes credit equally across all touchpoints, making it ideal for businesses with longer sales cycles.
- Time-Decay Attribution – Gives more credit to touchpoints closer to the conversion, which works well for businesses where recent interactions matter most.
- Data-Driven Attribution (DDA) – Uses AI to assign credit based on historical data and user behavior. It’s the most accurate but requires sufficient conversion data for insights.
Senior Content Executive at TrueProfit & SEO/Content Specialist
Tracy is a senior content executive at TrueProfit – specializing in helping eCommerce businesses scale profitably through content. She has over 4 years of experience in eCommerce and digital marketing editorial writing. She develops high-impact content that helps thousands of Shopify merchants make data-driven, profit-focused decisions.
Tracy is a senior content executive at TrueProfit – specializing in helping eCommerce businesses scale profitably through content. She has over 4 years of experience in eCommerce and digital marketing editorial writing. She develops high-impact content that helps thousands of Shopify merchants make data-driven, profit-focused decisions.
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