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Is your business financially healthy?
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The most powerful Net Profit Analytics suite of tools

Everything you need to gain crystal-clear Net Profit insights and make the best decisions to optimize your profitability.

The truths about
Shopify Shopify profits—delivered weekly

A weekly dose of honesty for Shopify sellers who care about making money (and actually keeping it)

  • Winning product ideas
  • Profit-focused data from trusted source
  • Battle-tested tactics that fuel profit
The truths about Shopify profits —delivered weekly
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Instantly focus on what truly matters - your Net Profit

Features

  • Profit Dashboard
  • Product Analytics
  • Expense Tracking
  • Customer Lifetime Value
  • Real-time P&L Report
  • Marketing Attribution
  • Integrations
  • TikTok Shop's Net Profit

TrueProfit is for

  • Small Business Owners
  • Enterprise Business
  • Marketing Agency

Use cases

  • Profit Tracking
  • Profit Optimization
  • Ad Tracking

Partner

  • Referral Program
  • Affiliate Program
  • Partnership Program

Comparison

  • Vs. Triple Whale
  • Vs. BeProfit
  • Vs. Lifetimely
  • Vs. Spreadsheets

Resources

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  • Blog
  • Product Updates
  • Profit Lab Newsletter
  • Free Ecommerce Tools
  • KOLs On TrueProfit
  • Help Center

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EXPENSE TRACKING

Track every expense as it happens.

Say goodbye to surprise costs eating into your profit. Let TrueProfit be your eyes and ears for every dollar spent.

We instantly identify where and when your money leaks, watching over your business finances 24/7.

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Accurate net profit starts with getting your cost right. And TrueProfit is an expert at that.

Never lose track of COGS again, no matter how often it changes

Just when you think you've got your cost of goods sold (COGS) under control, the costs shift again.

With TrueProfit, you're always on top of your product costs, no matter how often they change.

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Effortlessly create zones to manage COGS by delivery destination.

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Enjoy the flexibility to adjust costs at the product or variant level.

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Auto-sync COGS from Shopify, CJ Dropshipping, or import directly from CSV files.

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Seamlessly edit COGS values directly in the app.

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Track ad performance across all channels from a single dashboard

TrueProfit automatically syncs with Facebook, TikTok, Google, Pinterest, Snapchat, Amazon, and X (Twitter) to consolidate all your data in one dashboard with real-time tracking.

Plus, we take all type of costs into account to calculate the core metric: net profit on ad spend.

With these insights, you can evaluate ad performance, optimize strategies for higher returns, and scale confidently with data-driven decisions.

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Monitor shipping cost with ease

Set up your shipping cost tracking the way you want to:

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Track shipping cost by location, product, quantity, or weight with advanced setting options.

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Integrate with your favorite shipping platforms like Shippo, ShipBob, ShippingEasy, Shipwire or ShipStation for an automated process.

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Factor in all the hidden fees you might overlook

No more hidden cost sneaks up on you—TrueProfit reveals naked expenses.

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Monitor transaction fees from any payment gateways: PayPal, Stripe, Shopify Payments.

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Track every expense whether it's recurring agency fees, one-time payments, or labor costs.

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Never lose track of COGS again, no matter how often it changesTrack ad performance across all channels from a single dashboardMonitor shipping cost with easeFactor in all the hidden fees you might overlook

Take charge of your costs, anywhere

Stay on top of your expenses, even on the go.

Stay Updated On The Go

Stay Updated On The Go

No desktop? No problem. TrueProfit's mobile app ensures you’re always in control of your expenses, even away from your office.

Download our mobile app to put all the crucial data in your pocket.

   

Shopify sellers rave about TrueProfit for seamless cost tracking

While you’re buried in spreadsheets, people worldwide are effortlessly tracking their expenses with TrueProfit.

5.0

600+ reviews on Shopify

Frequently Asked Questions

We're here to help with any questions you have about plans, pricing, and supported features.

What kinds of costs can I track using TrueProfit?

TrueProfit tracks all kinds of costs your business might have to pay:

  • Ad Spend
  • COGS
  • Shipping Costs
  • Transaction Fees
  • Handling Fees
  • Taxes Paid
  • Other expenses (custom costs)

Is cost data in TrueProfit updated in real time?

Certainly, TrueProfit is designed to deliver a real-time snapshot of your business’s health, including cost data.

While updates from all the integrated platforms might cause a brief delay, you should expect to see changes appear almost instantly.

Can I edit or update COGS for historical data in TrueProfit?

Yes, you can.

In TrueProfit, the default COGS value covers a product's entire lifetime. But if needed, you can add unlimited COGS periods to track historical data for any product or variant, ensuring it matches past orders perfectly. Check out this article for more information.

Which ad channels can TrueProfit track ad spend from?

Right now, TrueProfit supports syncing ad spend from Facebook, Google, TikTok, Snapchat, Pinterest, Microsoft (Bing), Amazon, X (Twitter).

Which shipping providers does TrueProfit integrate with?

At the moment, TrueProfit supports integrations with 6 shipping platforms: Shippo, ShipStation, Shipwire, ShippingEasy, ShipBob, Shiphero.

How much does TrueProfit cost?

We offer a free 14-day trial, after which pricing starts at $35/month.

How long does it take to set up cost tracking in TrueProfit?

Setting up TrueProfit may take from 5 minutes to no more than 30 minutes, depending on the complexity of your cost structure.

Which dropshipping platforms can you use with TrueProfit for COGS syncing?

We now offer integration with CJ Dropshipping and AliExpress is set to be available soon.

Track every expense as it happens.

TrueProfit helps you stay on top of all expense without spreadsheet stress.

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