Top 10 Best Selling Products on Shopify (2025 Data)

Here are the top 10 best-selling products on Shopify in 2025: 

Top selling items on Shopify generate the highest number of sales within a specific period. They can be trendy or even go viral, yet not every viral or trending product becomes a best-seller. 

As Harry Chu, founder of TrueProfit, puts it:

In this guide, we’ll walk you through the best selling items on Shopify — along with profit margin benchmarks across different eCommerce niches.

10 Best Selling Products on Shopify in 2025

1. 5-1 Full Body Shaver

The electric shaver market is projected to reach USD 33,376.8 million by 2030, reported by Grand View Research. The 5‑in‑1 Full Body Shaver is right at the heart of this rising trend. 

Many 5‑in‑1 shavers rank in the top 100 of beauty & personal care tools on AliExpress list. Shopify sellers often list this product for $39–$59, while it can be sourced for $8–$15, allowing for excellent margins. 

2. Newborn Training Pants Baby Shorts

This product is trending now on Shopee, TikTok Shop, and AliExpress, especially in Southeast Asia, where parents prefer lightweight options over bulky diapers.

Most parents there don’t buy just one. They buy 3-packs, 5-packs, even 7-packs — so you can  bundle source training pants for $6–$12 and sell for $35–$55, leaving you an impressive margin ranging from 65% to 89%. 

3. Vintage Crochet Set

Pinterest searches for “crochet outfits” are up 120% year-over-year. Meanwhile, Etsy’s report that vintage and handmade apparel is a top-performing category in 2025. You can source these sets for $8–$18, especially in bulk or unfinished kits, and resell for $45–$75, leaving you profit margins upwards of 75%. 

4. Kids Sonic Clean Auto-Toothbrush

Products labeled “U-shaped kids toothbrush” or “automatic toothbrush for toddlers” are best-sellers on Shopify, with thousands of reviews and 4.5+ star ratings. You can source this toothbrush from suppliers on platforms like CJdropshipping or Alibaba for around $6–$8, and it’s commonly sold on Shopify stores for $29.99–$39.99, giving merchants a profit margin of over 70%.

5. Automated Toilet Bowl Cleaner

Nobody likes cleaning the toilet. This product solves a problem everyone has but few talk about.  Terms like “automatic toilet cleaner”, “self-cleaning toilet system”, and “hands-free toilet bowl cleaner” have consistently climbed in Google search interest. Spikes are especially common during seasonal clean-ups and flu seasons. 

You can buy in bulk for less than $3 per unit and sell for $15 or more, giving you one of the healthiest profit margins in the home care niche.

6. Quick Release Belt

Google Trends data shows that “adjustable belt” consistently outranks related belt terms from June 2024 to May 2025. The belt is lightweight, easy to ship, and cheap to source — perfect for Shopify dropshipping or testing before going private label. With a selling price around $30+ and a cost under $13, it leaves room for healthy returns even after ad spend.

7. Healing Tool “Tuning Fork” Set

On Amazon, tuning fork sets are selling fast. Healing listings rack up over 50 to 200+ monthly orders with Turning Fork being marked as “Amazon’s Choice”. 

This item is a best-seller item on Amazon, and now Shopify sellers are copying the winning formula. You can enjoy sourcing costs under $10 and set prices nearing $40, making each set a high-margin opportunity. 

8. Rotator Burn Machine

Compact. App-free. Battery-free. FindThisBest ranked the Rotator Burn Machine as #1 on their trending products list of 2025. This product’s everything people need to start their 2025 home workout routine. 

You can source this product from manufacturers for $25–35 (even less in bulk). Many stores list it for $80–$120 depending on branding, bundling, or add-ons, leaving a good profit margin for small business, even after marketing costs. 

9. Electric Cordless Rotary Tool Kit

Even after the COVID wave, home projects remain strong in 2025. Google reports “DIY at home” still receives 90K+ searches per month globally. You can source quality rotary kits for $10–$20, bundle them with accessories, and resell at $45–$65. That’s a profit margin of 60–75%, making it great for eCom stores and dropshippers.

10. Portable Air Cooling Fan

In 2025, the global portable fan market was valued between $550 million and $705 million, with projections from ResearchGate estimating it could surpass $1 billion by 2031.

You can source Portable Air Cooling Fans for just $8–$14 and sell them for $29–$49, leaving you with margins above 60%. And instead of letting sales drop off post-summer, you can reposition them as “personal desk humidifiers” to keep conversions up year-round.

What Makes Best Selling Products on Shopify? 

Shopify top sellers often check three key box: 

1. Strong Ad Engagement & Conversion

It’s not just about views or likes. Best-sellers:

2. Consistent Sales Volume

A top-seller product generates stable sales over time. For example 10–50+ orders/day for a mid-range store or 300+ orders/week for high-performing stores. 

3. Healthy Profit Margins

One product isn’t a Shopify best seller if it sells a lot but barely makes profit. To measure that, start by looking at the gross profit margin. Gross profit margin is your revenue as percentage after covering COGS (cost of goods sold). 60–80% gross profit margin is the sweet spot for a product to potentially become a best seller.

How Do You Get Best Selling Products on Shopify?

You won’t know what becomes a top-selling product  until you launch, test, and track. 

Maybe your product has a great design, but your ad isn’t clicking. Or your price is too high. Or your shipping time is killing conversions. Only by tracking performance metrics can you see what’s holding your product back — and how to turn it into a best-seller

That’s why Harry Chu, founder of TrueProfit says:

Here’s how it usually works with him:

Step 1: Spot a Product with Potential

You look for something that checks the boxes:

Step 2: Launch & Test

You set up a Shopify store (or use a one-product store), run some Meta/TikTok/UGC ads, maybe get a few influencer shoutouts, and see how it performs.

Step 3: Double Down on Winners

Once you get traction — good NPOAS, low CPA, solid conversion rate — that’s your signal to scale this product. But while you scale, make sure to keep your eyes on net profit. Net profit is your true bottom line, the actual profit earned after deducting all expenses from its total revenue. Without tracking it, you can’t fully understand how well a best-selling product is really performing.

Profit Margin Benchmark Across Shopify Niches 

A 40–60% profit margin in eCommerce is considered very good, but different niches offer different profit potential. Take a look at these average margin benchmarks by niches:

Picking the right niche is just as important as picking the product because you can have a great product, but if it's not in a high profit margin niche — you'll struggle to grow profitably.

A high profit margin niche is a market segment where you can sell products at a significantly higher price than their total cost. These niches usually have:

This means you don’t need to compete on price because the product itself helps you earn more profit per unit.  

Spot Your True Winning Products on Shopify

The product to be truly profitable must meet one key criteria: It consistently generates a healthy net profit over time. The ultimate goal of selling anything is to earn profit that boosts business growth— so when a product stops doing that, there’s no reason to call it a winner no matter how impressive its sales are.  

Thousands of Shopify merchants now use TrueProfit to spot their most and least profitable products. It’s the #1 Net Profit Analytics App on Shopify, thanks to its cutting-edge ability to track net profit down to each item — revealing the most accurate picture of product profitability. 

Beyond product analytics, TrueProfit provides one of the most comprehensive profit analytics solutions for Shopify: 

- Real-time Profit Dashboard: Keep track of the most critical financial metrics including net profit, revenue, COGS (product cost), shipping cost, ad spend, total cost, net profit on ad spend, customer lifetime value, customer acquisition cost, and more - all in one real-time dashboard. 

- Profit Per Product Tracking: Identify the most and least-profitable products by tracking net profit per item. 

- Multi-Channel Marketing Attribution: Measure true impact of every channel and spot the top & low-performing ad campaigns after all costs. 

 - PnL Performance Report Over Time: Reveal profit & loss change with other financial metrics performance over time — by week, month, or year.

- Customer Value Tracking: Spot true value of customers by comparing the return per acquisition cost. 

- Mobile Profit Dashboard: Stay on top of your store's profit and costs on the go. 

With this app, merchants stay in full control of their store’s financial performance — with true profit and loss in sight, net margins tracked, and top products and ad campaigns always in check — empowering smarter decisions that drive Shopify success.

Final thoughts

To sum up, these are 10 top-selling products on Shopify this year:  

Now just one step away from your next winning product: test it and keep tracking its performance over time. See what fits your niche, learn from the data, and keep optimizing until you find your own best-seller.

Lila Le

Lila Le is the Marketing Manager at TrueProfit, with a deep understanding of the Shopify ecosystem and a proven track record in dropshipping. She combines hands-on selling experience with marketing expertise to help Shopify merchants scale smarter—through clear positioning, profit-first strategies, and high-converting campaigns.

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