KEY FEATURES

Profit Dashboard

Get an instant overview of your business performance.

Product Analytics

Identify most and least profitable products.

Marketing Attribution

Give credit to the true profitable marketing channels.

P&L Report

Get a high-level overview of your P&L over any given timeframe.

Customer Lifetime Value

Unlock customer true value for smarter retention strategies.

Expense Tracking

Track every expense to unlock accurate profit insights.

Integrations

Connect to all data points for a complete business picture.

TikTok Shop's Net Profit

Claim your shortcut to real-time TikTok Shop profit insights.

USE CASES

Profit Tracking

Keep a pulse on your net profit status in real-time.

Profit Optimization

Turn today’s insights into tomorrow’s net profit.

Ad Tracking

Track your ad performance data beyond cookie limitations.

TRUEPROFIT IS FOR

Small Business Owner

Keep real-time tabs on your business’s profit and loss.

Enterprise Business

Convert reliable data into strategic business decisions.

Marketing Agency

Gain your client’s trust with accurate profit-based reports.

Lila Le

Marketing Manager at TrueProfit

Follow Lila Le on LinkedIn

Lila Le is the Marketing Manager at TrueProfit, with a deep understanding of the Shopify ecosystem and a proven track record in dropshipping. She combines hands-on selling experience with marketing expertise to help Shopify merchants scale smarter—through clear positioning, profit-first strategies, and high-converting campaigns.

Learn more about TrueProfit

Experience

With hands-on experience running dropshipping stores, Lila understands the real challenges merchants face—tight margins, rising ad costs, and unclear profit data.

She brings that firsthand perspective to her role at TrueProfit, leading full-funnel growth campaigns that help Shopify sellers scale profitably. Her strength lies in turning merchant pain points into measurable outcomes—crafting campaigns that attract, convert, and retain high-value users by aligning product value with what sellers truly need.

Expertise

Growth Marketing Leadership

Leading full-funnel strategies that convert, retain, and scale high-value users.

eCommerce & Dropshipping Strategy

Bringing real-world selling experience to craft strategies that speak directly to Shopify merchants’ pain points.

Go-to-Market Execution

Leading GTM campaigns that align product value with merchant needs, driving feature adoption and long-term engagement.

Profit-First Growth Marketing

Building full-funnel campaigns that go beyond vanity metrics—focusing on net profit, LTV, and sustainable growth.

Let's Collaborate

Education

RMIT University Vietnam

Bachelor's Degrees in Professional Communication

Lila's Courses

Udemy

Shopify Dropshipping 2025: Make a profit, not just sales

1227 students|4.7

(26)

Udemy

Shopify Print-on-Demand Masterclass: Starting POD in 2025

452 students|4.6

(21)

Featured Articles by Lila Le

Through her content, Lila Le simplifies the complexities of eCommerce finance, ensuring merchants make profit-driven decisions that lead to sustainable business growth.