Lila Le

Marketing Manager at TrueProfit

Lila Le is the Marketing Manager at TrueProfit, with a deep understanding of the Shopify ecosystem and a proven track record in dropshipping. She combines hands-on selling experience with marketing expertise to help Shopify merchants scale smarter—through clear positioning, profit-first strategies, and high-converting campaigns.

Learn more about TrueProfit

Experience

With hands-on experience running dropshipping stores, Lila understands the real challenges merchants face—tight margins, rising ad costs, and unclear profit data.

She brings that firsthand perspective to her role at TrueProfit, leading full-funnel growth campaigns that help Shopify sellers scale profitably. Her strength lies in turning merchant pain points into measurable outcomes—crafting campaigns that attract, convert, and retain high-value users by aligning product value with what sellers truly need.

Expertise

Growth Marketing Leadership

Leading full-funnel strategies that convert, retain, and scale high-value users.

eCommerce & Dropshipping Strategy

Bringing real-world selling experience to craft strategies that speak directly to Shopify merchants’ pain points.

Go-to-Market Execution

Leading GTM campaigns that align product value with merchant needs, driving feature adoption and long-term engagement.

Profit-First Growth Marketing

Building full-funnel campaigns that go beyond vanity metrics—focusing on net profit, LTV, and sustainable growth.

Education

RMIT University Vietnam

Bachelor's Degrees in Professional Communication

Featured Articles by Lila Le

Through her content, Lila Le simplifies the complexities of eCommerce finance, ensuring merchants make profit-driven decisions that lead to sustainable business growth.