What Is a Good Net Profit Margin? (With Benchmarks)

By Harry ChuMay 24, 202513 min read
What Is a Good Net Profit Margin? (With Benchmarks)

gross profit vs net profit on TrueProfit's pnl
Gross profit vs Net profit on TrueProfit's pnl dashboard. Source: TrueProfit demo store

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Harry Chu

Founder of TrueProfit & eCommerce Profitability Expert

Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.

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