Finance

A comprehensive overview of PNL and its components. Examine fundamental steps to prepare PNL statement and how to successfully use them. Read now!

Don’t just lower the rate of return in eCommerce – optimize it. In this article, you’ll learn what it is, why it matters, and how to improve it. Read now!

Want to know the best channel or campaign for conversions? Learn how last click attribution tracks the final touchpoint and its pros and cons. Read now!

Maximize your marketing performance with attribution window. Learn how to track and optimize your ad performance in this article. Click now!

Let’s explore all you need to know about LTV:CAC ratio: What it is, Why it’s important & How you can track and improve it [with tool suggested]

Average Order Value (AOV), is a key metric for eCommerce businesses. Let’s explore what AOV is, How to calculate it & 5 Tips to improve yours!

Need help increasing your Shopify average order value? Check out our tips and tactics to help you boost your AOV and improve your business.

Amazon FBA fees are the fees charged by Amazon for their fulfillment services. They’re categorized into 3 groups: Fulfilment, Storage & Other fees!

Let’s discover all you need to know about Amazon FBA (Fulfillment By Amazon), including What FBA is; FBA’s pros & cons, FBA vs FBM and more!

Let’s discover What Amazon profit margin is, How to calculate it, and 5 tips on How to increase your Amazon profit margin like a pro!

What is Amazon FBA success rate? A sneak peek: 18% of Amazon sellers generate around 20% profit margin. Let’s discover more!

What is Amazon cost of goods sold? How is it calculated? What are the best practices? Find out all the answers in this comprehensive guide.

Knowing your Shopify LTV is crucial as it allows you to focus more on profitable customer segments. Let’s explore Shopify LTV’s formula and tips!

Learn about data driven attribution, its benefits, how it provides a comprehensive understanding and of marketing campaigns effectiveness. Read now!

What are the differences of Omnichannel attribution vs Multi-channel attribution, and which strategic approach results in higher ROI? Find out now!

Explore the world of ad attribution and elevate your marketing success with the power of linear attribution. Unlock valuable insights and practical tips!

ROI marketing is a benchmark for an effective marketing campaign. What is it? How can it help marketers? How to calculate? Read now to find the answers!

W shaped attribution model identifies which marketing channels are driving the most sales. Learn how to use this model to optimize your campaigns!

Discover the power of the U shaped attribution model and learn how to apply it to your marketing campaigns for maximum effectiveness. Read now!

Learn all about cross channel attribution, your all-in-one solution for tracking all customer touchpoints across media and understanding how they relate to ROI.

What makes time decay attribution one of the best ways to support marketers in developing their strategy by following customer touchpoints? Find out now!

What is last touch attribution and why does it matter? This blog post explains this marketing model in simple terms, with examples and comparisons.

Learn how advertising attribution measures your marketing impact on customer behavior and outcomes. Optimize your marketing performance with this article!

Without data-based reports, marketing strategies can lead nowhere. Marketing attribution can solve every problem. What is it? How to use it? Read more!

Learn how first click attribution can help you optimize your marketing campaigns and measure the impact of your ads on conversions. Read now!

Learn what an attribution model is in marketing. Understand the different types of attribution models and choose the one that suits your business goals.

Want to know how your marketing efforts are paying off? Explore the 5+ best marketing attribution software to optimize your marketing budget and strategy!

Discover how multi-touch attribution can help you optimize your marketing campaigns by measuring the impact of every touchpoint on the customer journey!

What is multi channel attribution and how can it help you optimize your marketing campaigns across multiple channels? Find out in this article!

Unlock the full potential of your customer base with our extensive guide to customer lifetime value. Learn how to calculate and maximize CLV today!

You can make a million but still be in debt. Too obsessed about revenue while being unaware of your true profit can hurt your eCommerce business.