First Click Attribution: What It Is and How To Use It (2025)
- Focusing on lead generation: If your primary goal is to identify the most effective channels for acquiring new leads and building your initial audience, first-click can be a useful starting point.
- Top-of-funnel analysis: When evaluating the performance of awareness-stage campaigns and understanding where your initial traffic originates.
- Early-stage businesses: For new businesses with simpler marketing setups, it can offer an initial understanding of customer acquisition sources before implementing more complex models.
- Understanding initial referral sources: If you want to know which referral sources are most successful at introducing new customers.
- First-click helps you understand where your customers originate.
- Last-click helps you understand what ultimately convinced them to convert.
Leah Tran
Content Executive at TrueProfit & eCommerce Content Specialist
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.
