Make Retention Your Silent Profit Machine: The Essential Checklist
But at first, let’s be clear — why is acquisition not always your profit machine?
Many brands justify aggressive acquisition spending because they believe:
- LTV will outweigh CAC – Future purchases will make up for the high upfront cost.
- Sacrificing profits today will pay off later.
- More customers = more sales = more profit.
….or just simply because chasing new love is always easier than keeping it alive forever.
But, acquisition can be a profit trap when repurchase rates stay low.
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