Sick of drowning in vanity metrics? We've got your lifeline.
Crafted from expert knowledge and real-world eCom failures, our latest guide cuts through the BS to reveal the 7 metrics that actually impact your bottom line.
Inside this guide, you’ll find:
- 7 metrics that no eCom business can afford to ignore.
- Which metrics to focus on at every stage of your business’s growth, and how often to track them.
- The star of the show ⭐: Costly mistakes that have hurt the net profit of countless eCom brands.
Harry ChuFounder of TrueProfit & eCommerce Profitability Expert
Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.