CRO Master Sheet: Plan, Test, Convert

Yes, I want this guide!
Just drop your name and email below—we’ll send the guide your way. No fluff, just real stuff to help you make (and keep) more profit.
If you're gonna do CRO, do it right.
That means testing with purpose and staying organized.
So we put together this master sheet to keep things tight.
What’s inside:
- CRO Checklist – A clear, structured list of what to optimize across your site.
- CRO Test Tracker – So you always know what you’ve tested, what worked, and what to do next.
It’s simple. It’s clean. And it makes conversion optimization a whole lot easier.

Content Executive at TrueProfit & eCommerce Content Specialist
Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.