Making AI Ads That Don’t Feel Fake

AI isn’t the future of ad creation. It’s the new baseline.

The real question now isn’t whether to use it. It’s how to use it without making your brand feel fake, flat, or forgettable.

So this isn’t a beginner’s guide to AI tools. It’s a guide to using AI without losing the human touch that makes your ads believable — and profitable.

Let’s Talk Tools, Real Quick

Like I said, this isn’t a tutorial on how to use AI tools.

But if you’re wondering what tools people are using to make AI ads, here are the most popular ones right now:

For copy/scriptwriting:

• ChatGPT: Great for brainstorming headlines, angles, or copy variations when you’re stuck.
• Claude: Slightly better than ChatGPT when it comes to longer scripts.

For visuals:

• ChatGPT-4o or Midjourney: Use 4o if you want speed and flexibility; go with Midjourney if you care more about style and detail.

For video:

• Google Veo: Powerful for cinematic-style visuals.
• Arcads: Great for creating UGC-style videos.

The Truth About AI-Generated Ads

AI is great at helping you move fast. But fast doesn’t always mean right.

If you’ve spent any time making ads or paying attention to the smartest voices in the space, you’ll notice the same truths come up again and again: