Swipe File: Testimonial Ads That Have Souls (And Drive Conversions)

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Ads with customer reviews in it work wonders. But with everyone using them, it’s hard to stand out.
That’s why we’ve put together a swipe file featuring the most creative review ads out there.
These aren’t just the ones that have personality—they’re also proven to work and easy to replicate, so you can quickly see good results.
- A range of creative testimonial ad ideas that break away from the usual “I love this product” format
- Commentary on why each ad works—so you’re not just swiping, but learning what makes them convert

Marketing Manager at TrueProfit
Lila Le is the Marketing Manager at TrueProfit, with a deep understanding of the Shopify ecosystem and a proven track record in dropshipping. She combines hands-on selling experience with marketing expertise to help Shopify merchants scale smarter—through clear positioning, profit-first strategies, and high-converting campaigns.



