TrueRadar Report: Inside The DNA Of High Net Profit Margin eCommerce Stores (Q2 2024)

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Ever wonder what separates the top 1% of eCom stores with thick margins from the rest?
It’s not just luck—it’s science 🧪
In the TrueProfit lab, we’ve dissected the DNA of eCom stores across different niches in Q2, with a special focus on those achieving high net profit margins.
And the results are in our latest TrueRadar report.
Forget those generic eCom reports you’ve ever read that barely scratch the surface—we’ve gone deeper to uncover the truths no one else is talking about.
Here’s what you’ll find:
- Hidden factors linked to profitability in eCom, backed by robust charts & data.
- Actionable insights that show you exactly how to leverage this data for your own store.

Founder of TrueProfit & eCommerce Profitability Expert
Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.