See TrueProfit in action
Turn today’s insights into tomorrow’s net profit.
Is Your Profit Margin Below Average?
Is Your Profit Margin Below Average?
Is Your Profit Margin Below Average?
Learn why net profit matters — and why TrueProfit does it best.
FREE TOOLSStop guessing if your ads are profitable. Calculate your true return on ad spend in seconds and make data-driven decisions that boost your bottom line.
The truths about
Shopify profits—delivered weekly
A weekly dose of honesty for Shopify sellers who care about making money (and actually keeping it)
To use the ROAS calculator, start by entering your Ad Spend, which is the total amount of money invested in a specific advertising campaign.
Next, input your Revenue, which represents the total income generated as a direct result of that campaign. Once both figures are entered, the calculator applies the formula:
ROAS = Revenue from Ad Spend / Total ad spend
For example, if your ad spend is $50,000 and your revenue is $100,000, your ROAS would be:
ROAS= $100,000 / $50,000 = 2
This means you earn $2 in revenue for every $1 spent on advertising. A higher ROAS generally indicates better campaign performance, but it’s important to compare your results with your Break-Even ROAS to ensure you are not just covering costs but generating profit.
ROAS (Return on Ad Spend) is a marketing metric that measures how much revenue a business earns for every dollar spent on advertising.
It shows the effectiveness of ad campaigns by comparing advertising spend to the revenue generated from those ads.
The formula for ROAS is very straightforward:
Return on ad spend = Revenue attributed to Ad / Total Ad Spend
To be more specific:
Calculating ROAS is straightforward once you understand which metrics to track and where to find them.
Step 1: Identify your ad revenue.
This is the revenue directly attributed to your advertising campaigns. For example: Your Facebook ads generated $3,000 in tracked sales over the campaign period.
Step 2: Calculate your total ad spend.
Add up all costs associated with running your campaign, including platform fees and any additional expenses. For example: You invested $1,000 in Facebook ad spend then you should enter $1,000.
Step 3: Apply the ROAS Formula.
Now you divide your revenue by your ad spend to get your ratio.
For example: $3,000 ÷ $1,000 = 3.0, meaning you earned $3 for every $1 spent on advertising.
Step 4: Convert to Percentage (Optional)
If you want to read your result in form of percentage, just multiply the final result with 100% and you’ll get the final result!
Now let me show you know to read it:
To be more specific, if your ROAS is 2, it means that for every $1 you spent on advertising, you earned $2 in revenue.
In other words, your ad campaign is generating double the revenue compared to what you spent. A ROAS of 2 indicates that your ads are probably profitable, but whether it’s “good” depends on your business costs and profit margins.
For businesses running multiple campaigns across platforms, tools like TrueProfit can automatically track ROAS for all your campaigns on Facebook, Google, TikTok, and more.
It also syncs all your revenue and expenses to give a complete view of your business performance, focusing on the most important metric: net profit, your actual bottom line.
The effectiveness of your ad spend depends on several key factors:
Focusing on these factors helps you optimize campaigns and maximize the return from every advertising dollar.
To improve your ROAS, start by targeting the right audience to ensure your ads reach people most likely to convert.
Optimize your ad creative and messaging with compelling visuals, headlines, and calls-to-action to drive engagement.
Focus on promoting high-margin products and improve your website or landing page to increase conversion rates.
Finally, track your campaigns regularly, pause underperforming ads, and reallocate your budget to the best-performing campaigns for maximum return.
ROAS measures how much revenue you earn for every dollar spent on advertising, but it doesn’t account for product costs or other expenses.
NPOAS (Net Profit on Ad Spend), on the other hand, shows the actual profit generated from your ads after all costs are considered.
In short, ROAS tells you about revenue efficiency, while NPOAS shows your true profitability. Tools like TrueProfit can help Shopify sellers easily track NPOAS, giving a clearer picture of which ads are truly driving profit.
Discover other handy tools designed to save time, optimize pricing, and increase profits.
Set the right price, secure your profit, and grow your print on demand businesses confidently.
Quickly estimate your margins, set profitable prices, and ensure every sale boosts your bottom line.
Handle complex discounting with ease—calculate three-level reductions accurately and protect your revenue.
Easily calculate final prices after two discounts and avoid pricing errors that cut into profits.
ROAS (Return on Ad Spend) is calculated by dividing the revenue generated from your ads by the amount spent on those ads:
ROAS = Revenue from ad / Ad spend
You can multiply by 100 to express it as a percentage.
A ROAS of 2.5 means that for every $1 spent on advertising, you earned $2.50 in revenue.
A 200% ROAS (or 2.0) indicates that your ads generated twice the revenue compared to your spend. It is generally considered profitable, but true profitability also depends on product costs and other expenses.
A ROAS of 1.5 means that for every $1 spent, you earned $1.50 in revenue. This is above break-even but may be low depending on your profit margins.
Yes. An 800% ROAS (or 8.0) means you earned $8 for every $1 spent on ads, which is highly profitable in most cases.
Absolutely. A 1000% ROAS (or 10.0) means you earned $10 for every $1 spent, which is exceptional performance.
Low ROAS can result from poor ad targeting, ineffective creative or messaging, high ad costs, low conversion rates, or promoting low-margin products. Reviewing these factors can help improve performance.
Yes, a 10x ROAS (or 1000%) is possible, especially for highly targeted campaigns, low-cost ads, or products with high profit margins. However, it’s rare and usually requires continuous optimization and testing.
On Amazon, a ROAS of 3 or higher is generally considered healthy for most sellers, but this varies depending on product category, profit margins, and advertising costs. Always compare to your break-even ROAS to ensure profitability.
Your next wise move starts with seeing your True Net Profit now.
Get instant net profit insights into your numbers to make every choice count— with TrueProfit!
