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Brand Financial Health Checklist

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Yes, I want this guide!

Just drop your name and email below—we’ll send the guide your way. No fluff, just real stuff to help you make (and keep) more profit.

Most eCommerce brands aim to scale fast. Few actually last.

In fact, most don’t survive past 5 years.

So what separates the winners from the rest? Leverage. 

The most profitable and enduring brands don’t chase rapid, unsustainable growth. Instead, they optimize key leverage points that drive long-term profitability.

To help you do the same, we’ve created a survival guide inspired by insights from Matthew Bertulli, CEO of Pela Case & Lomi.

Inside this guide, you’ll discover:

  • A checklist of 8 leverage points proven to indicate long-term profitability.
  • A case study on Pela Case, showing how they’ve thrived over a decade in the high-stakes phone case market.
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Leah Tran

Content Executive at TrueProfit & eCommerce Content Specialist

Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.

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