Brand Financial Health Checklist
Yes, I want this guide!
Just drop your name and email below—we’ll send the guide your way. No fluff, just real stuff to help you make (and keep) more profit.
Most eCommerce brands aim to scale fast. Few actually last.
In fact, most don’t survive past 5 years.
So what separates the winners from the rest? Leverage.
The most profitable and enduring brands don’t chase rapid, unsustainable growth. Instead, they optimize key leverage points that drive long-term profitability.
To help you do the same, we’ve created a survival guide inspired by insights from Matthew Bertulli, CEO of Pela Case & Lomi.
Inside this guide, you’ll discover:
- A checklist of 8 leverage points proven to indicate long-term profitability.
- A case study on Pela Case, showing how they’ve thrived over a decade in the high-stakes phone case market.
Founder of TrueProfit & eCommerce Profitability Expert
Harry Chu is the Founder of TrueProfit, a net profit tracking solution designed to help Shopify merchants gain real-time insights into their actual profits. With 11+ years of experience in eCommerce and technology, his expertise in profit analytics, cost tracking, and data-driven decision-making has made him a trusted voice for thousands of Shopify merchants.
Keep Reading
