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100+ Best Business Name Ideas to Start Strong (+ Free AI Prompt)

By Leah TranJune 18, 202545 min read
100+ Best Business Name Ideas to Start Strong (+ Free AI Prompt)

Your store name is the first filter — it either builds trust or breaks it.

In this post, you won’t just get 100+ business name ideas. You’ll learn how to pick a name that makes people trust you — even if they’ve never heard of you before.

100+ Legit Business Name Ideas 

Below, you’ll find 100+ business name ideas — not just random lists, but organized examples with quick notes on why they work.

No.

Name Idea

Niche

Why It Works

1

Pawssentials

Pet

Evocative, simple, and descriptive. Combines “paws” and “essentials.”

2

Fetch & Co.

Pet

Catchy and upscale. “Fetch” creates playfulness.

3

TailTales

Pet

Tells a story; memorable and emotional.

4

EcoThrive

Eco-Friendly

Implies sustainable living and growth.

5

GreenNest

Eco-Friendly

Evokes comfort and eco-values.

6

EarthCraft Goods

Eco-Friendly

Descriptive, grounded in handmade sustainability.

7

ThreadTheory

Fashion

Sophisticated and stylish; hints at thoughtful design.

8

ModeHaus

Fashion

Fashion-forward. “Mode” = fashion in French, “Haus” = trendy.

9

WearKind

Fashion

Combines ethical values and wearables.

10

CoreFit Collective

Fitness

Clean, powerful, community-driven fitness name.

11

HIIT & Run

Fitness

Punchy and clever, fitness pun.

12

Vitalform

Fitness

Suggests energy, movement, and physical wellness.

13

SnackLab

Food/Beverage

Modern, science-driven, playful feel.

14

Squeeze & Sip

Food/Beverage

Fun, sensory-based name for juices or drinks.

15

Oat Ritual

Food/Beverage

Emotional, lifestyle-oriented for breakfast brands.

16

Nest & Nook

Home

Cozy and warm, fits home decor niche.

17

PurePad

Home

Short, clean, and modern.

18

AuraLiving

Home

Evocative, aspirational home lifestyle brand.

19

LilSprout

Kids/Baby

Adorable and nurturing.

20

SnuggleSeed

Kids/Baby

Evokes comfort and growth.

21

Totter

Kids/Baby

Simple, unique, baby-first-steps inspired.

22

BlinkTech

Tech/Gadgets

Short, sleek, futuristic.

23

VoltNest

Tech/Gadgets

Combines energy and home.

24

NanoNest

Tech/Gadgets

Great for compact smart tech or IoT.

25

Glowtide

Wellness

Smooth and soothing; evokes radiance and calm.

26

Chilluna

Wellness

Unique, combines “chill” and “luna” (moon).

27

ZenGrove

Wellness

Peaceful and earthy, meditation-inspired.

28

GleamCraft

Jewelry

Sparkly and handmade; good for artisan accessories.

29

NovaGems

Jewelry

Short, shiny, stellar vibe.

30

Luna Loop

Jewelry

Catchy, mystical. Moon reference is trendy in jewelry.

31

Roam & Rooted

Travel

Evocative and grounded — freedom and connection.

32

Awayland

Travel

Dreamy, open-ended name that sparks wanderlust.

33

TrailBloom

Travel

Nature-inspired and feminine.

34

Craft & Color

Art/DIY

Alliteration; very descriptive for handmade goods.

35

FeltFox

Art/DIY

Fun, plush, unique — good for soft crafts.

36

InkHaven

Art/DIY

Great for stationery, prints, or journaling.

37

Clutched

Accessories

Fashionable, punchy — works for bags or fashion items.

38

Trinket Theory

Accessories

Sounds intelligent and curated.

39

Chicloop

Accessories

Modern fashion vibe with uniqueness.

40

Blush & Bolt

Beauty/Makeup

Juxtaposes soft and strong — edgy beauty.

41

DewMuse

Beauty/Makeup

Soft, feminine, fresh — perfect for skincare.

42

Glowmint

Beauty/Makeup

Evokes freshness and brightness.

43

PaperBloom

Stationery

Evocative, pretty, ideal for feminine stationery.

44

Scribbly Co.

Stationery

Fun, casual, creative.

45

Noted & Nice

Stationery

Playful but polished — great for gift sets.

46

Cratefully Yours

Subscription Box

Witty and warm, fits many box themes.

47

Box & Bloom

Subscription Box

Simple, stylish; works well for self-care boxes.

48

TuckBox Goods

Subscription Box

Cozy and catchy.

49

Printpire

Print-on-Demand

POD + empire = bold, scalable feel.

50

Shirtverse

Print-on-Demand

Great for t-shirts; suggests variety.

And continuing with more ideas across all niches for variety:

No.

Name Idea

Niche

Why It Works

51

CozyCove

Home

Evocative and calming.

52

BubblyKind

Beauty

Cheerful, skincare-friendly.

53

ZapCrate

Gadgets/Subscription

Sharp, techy, good for gadget box.

54

Snackly

Food

Cute, clear, and snack-focused.

55

FitMint

Fitness/Wellness

Refreshing, energetic combo.

56

GlowFuel

Wellness

Suggests radiance and vitality.

57

FetchBox

Pet

Great for monthly pet goodies.

58

ScentTheory

Beauty/Home

Elegant name for candles, perfumes, or home scents.

59

Botanicraft

Eco/Crafts

Natural, artisanal vibe.

60

LunaLit

Jewelry/Candles

Beautiful and glowing.

61

BraveThread

Fashion

Empowering, unique.

62

PeakPaws

Pet

Fun, memorable — suggests hiking or outdoors.

63

Wink & Wild

Beauty

Sassy, great for makeup or lashes.

64

InkMuse

Stationery

Artsy and poetic.

65

KindNest

Baby/Eco

Soft, nurturing, sustainable.

66

Urban Sprout

Eco/Fashion

Green and modern.

67

SnugHue

Home/Textiles

Cozy and colorful.

68

Glimmer Haus

Jewelry/Home

Slightly upscale, stylish.

69

Sprout & Spark

Wellness/Kids

Growth and joy.

70

CrispBloom

Beauty/Fashion

Fresh and floral.

71

Petal & Pine

Nature-Inspired

Romantic and grounded.

72

Frond & Found

Eco-Home

Botanical twist, clever.

73

BoxedJoy

Subscription

Clear and cheerful.

74

KnitTheory

DIY/Crafts

Smart, stylish.

75

Root & Rise

Wellness

Empowering and holistic.

76

Zaplet

Tech

Small and snappy, great for gadgets.

77

Yummigo

Food

Cute, energetic, food-forward.

78

PupJoy Co.

Pet

Self-explanatory, emotional.

79

GlintBox

Jewelry/Subscription

Catchy, shiny, fun.

80

WavyHaus

Fashion/Home

Chill and trendy.

81

LumeGrove

Wellness/Beauty

Peaceful and premium-sounding.

82

NestFuel

Home/Eco

Evokes energy for home.

83

SnuggleCrate

Subscription

Comfort-first; ideal for winter or cozy kits.

84

StoryMoss

Art/Home

Whimsical and brandable.

85

PulseNest

Tech/Fitness

Dynamic and strong.

86

Freshmorrow

Food/Wellness

Hopeful and natural.

87

Plushmint

Beauty/Fashion

Soft and fresh.

88

MoodLoop

Tech/Wearables

Emotional, lifestyle-driven.

89

SpryPad

Wellness/Fitness

Active and catchy.

90

KindThrift

Eco/Fashion

Sustainable resale or upcycle vibe.

91

CozyWick Co.

Candles/Home

Warm and comforting.

92

CrateMingle

Subscription Box

Good for social, giftable boxes.

93

Sparkloom

Jewelry/Crafts

Glittery and fresh.

94

Whiskfolk

Food/Artisan

Homemade cooking vibe.

95

Brewden

Beverage/Coffee

Short, strong; good for cold brew brand.

96

Chillcrafters

Wellness/Crafts

Calm and handmade.

97

FitNest Co.

Fitness/Home Gym

Descriptive and warm.

98

Glohaven

Beauty

Suggests luxury and comfort.

99

Loop & Loom

Fashion/Textiles

Rhythmic and unique.

100

Hatchfolk

Kids/Crafts

Creative, family-friendly.

101

Jotkind

Stationery

Short, simple, and kind — good for writing tools.

How Important Is a Good Brand Name?

If you think a good brand name is just a creative label or a fun brainstorming exercise, think again. Because:

1. It’s Your First Impression — and It Lasts

A brand name is like a handshake. It sets the tone for everything that follows.

When customers hear a name like Apple or Nike, they don’t just think of products. They feel something — innovation, simplicity, or power. That emotional connection starts with a name.

2. A Name Summarizes Who You Are

The best brand names capture the essence of the company — what it does, how it thinks, and why it exists.

Take CustomOnIt as an example. You instantly get what the business offers: customization. The name becomes a shortcut to understanding the brand.

3. It’s How You Stand Out in a Crowded Market

Every industry is competitive. The right name is your edge — a chance to make people feel like they’re in the right place — and that they can trust you over the rest.

Key Takeaway: Brand name is the first thing people see, the first thing they remember, and the filter they use to decide if they’ll trust you — all in a split second.A name that feels cheap, spammy, or forgettable could cost you a sale — before a customer even lands on your homepage.

What Makes a Good Business Name in 2025?

A good brand name helps you sell by building instant trust with your customer.

While there’s no perfect formula, most great names like that share 4 key traits.

Large preview

Business name ideas in 2025

1. Evocative: It Makes You Feel Something

Good names spark emotion or curiosity. Think of Calm, the meditation app — the name instantly suggests peace, which aligns perfectly with its purpose.

2. Simple: Easy to Say, Easy to Share

Short names are powerful. They’re easy to remember, type, and pronounce — like Gymshark or Madhappy.

In fact, Madhappy began as a texted phrase between friends. That simple feeling eventually grew into a brand with a voice, a vibe, and a following.

3. Catchy: Sound Matters

Catchiness isn’t random. Even the letters you choose make a difference. Soft sounds like M and N tend to feel warm, while harder sounds like G and T come off stronger or colder.

Great names often use repeat sounds or playful letters. That’s why names like Spanx or Kodak stay in your head.

4. Descriptive: Tell Them What You Do

Sometimes, the best name is the obvious one. BlenderBottle is a perfect example — no explanation needed.

Ask yourself: 

  • Does this name make people feel something?
  • Is it easy to say and spell?
  • Is it memorable, even out loud?
  • Does it give a clue about what you  do?

You don’t need to tick every box — but hitting at least one or two gives your name a better shot at standing out and sticking.

How to Come Up with a Good Business Name?

There are two simple ways to generate strong name ideas:

1. Free Business Name Generator

They’re fast, easy to use, and give you a feel for what’s possible: 

2. Free AI Prompts 

With the right inputs, AI can give you a head start on finding a name that feels right — and sells right.

Example Prompt:

I’m starting a small business and need help coming up with small business name ideas.

Before we begin, here’s some context to guide your brainstorming:

  • Market: [What industry are you entering?]
  • Location: [Where is your business based?]
  • My Name: [Any name, initials, or keywords you want included?]
  • Category: [What specific niche or product line are you focusing on?]
  • Core Values: [What values or messages should the name reflect?]
  • Target Audience: [Who are you selling to? Be specific.]

Using the info above, generate 10–20 brand name ideas that:

  • Are evocative (spark curiosity or emotion)
  • Are simple and easy to say
  • Are catchy or memorable
  • Optionally hint at what I sell or stand for

The final names should capture the essence of my business and appeal to my audience — while sounding like a brand people would trust and remember.

Can You Change Your Business Name Later? (And Should You?)

Yes, rebrands can happen — but they might cost you more than you think. Your best bet is to get it right the first time by choosing a name you can grow into, not out of.

Should you make the switch? It depends.

If your business is still early-stage or relatively unknown, changing your name is less risky. But if your brand is already established and recognized by a loyal customer base, rebranding becomes a much bigger deal.

  • When to change: Your current name no longer reflects your value proposition or the direction your business is heading, a new name can help signal that change—both internally and externally.
  • When not to change: If you’re just bored of your current name or chasing trends, then think twice.

What To Do After Choosing Your Business Name

Before you print business cards or buy that domain, here are the next steps to validate your decision and set your brand up for long-term success.

1. Do Market Research

What kinds of names are your competitors using? Are they playful, formal, descriptive, or abstract? Identifying naming trends in your niche helps you either align with expectations—or intentionally stand out.

2. Check Domain and Handle Availability

Next up: practical checks.

Is the domain name available? Can you claim consistent usernames across social platforms? You’ll want to lock in your digital presence early—even if you’re not launching your website right away.

Consistency matters. If your name is “Glowly,” but “@glowly” is taken, make sure alternatives like “@glowlyshop” or “@getglowly” are available across platforms.

Tip: If you’re a local business, a country-specific domain (like .ca, .uk, or .co) is a good choice—just make sure the .com version isn’t owned by a competitor or an unrelated business.

3. Test It Out in Real Life

Say it out loud in conversations. Use it in an email signature. Try building a sample logo. How does it feel?

If it sounds awkward when spoken or looks clunky in design, you may want to revisit the drawing board.

4. Ask for Feedback

Run your ideas past trusted people—mentors, colleagues, or friends.

If they seem confused or ask, “Wait, what does that mean?” it’s a sign the name may not be clear enough. 

5. Check for Translation Issues

Be careful with names that might mean something odd (or offensive) in other languages—especially if you plan to serve an international audience.

Run a quick Google translation test. Better to find out now than after you’ve launched.

Business Name Ideas FAQs

What are good ideas for a business name?

Good business name ideas are clear, memorable, and reflect your niche. For example, Pawssentials, EcoThrive, ThreadTheory,..etc.

How do I come up with a catchy business name?

To come up with a catchy business name, use creative techniques like alliteration, rhyming, or puns.

You can also try acronyms, abbreviations, or symbolic words to add meaning. Another approach is to personify your product to make the name more relatable and fun.

What is a unique business name?

A unique business name uses word mashups, made-up terms, or literary devices to stand out. It should be memorable, meaningful, and distinct from competitors in your industry.

How to find a unique name?

To find a unique name, start by combining relevant words or creating a new one. Check for domain availability and make sure it’s not already trademarked. Test the name with others to see if it’s clear, memorable, and fits your brand.

What is a creative name?

A creative name is one that feels original, expressive, and inspired. It can draw from places, colors, books, characters, or personal interests to stand out and spark curiosity.

How to pick a store name?

To pick a store name, keep it short, original, and easy to remember. Make sure it fits your brand, appeals to your target audience, and is available as a domain. Test the name with others before you commit.

How to pick a brand name?

To pick a brand name, start by defining your brand’s values and audience. Brainstorm ideas that reflect your identity and resonate with your market. Check for name availability, test options with others, and use the name consistently across channels.

How can I create a unique name?

To create a unique name, combine or modify existing words in new ways. Look for inspiration in books, places, or other languages. Try adjusting spellings, blending names, or inventing a completely new word.

What is a cool name for a store?

A cool name for a store is one that feels fresh, memorable, and reflects your brand style.

Names like Zenith Finds, Whimsy & Wonder, or Urban Oasis Goods stand out by combining emotion, uniqueness, and relevance.

What are cool brand names?

Cool brand names are creative, catchy, and reflect what your business offers.

Examples include WhimsiCraft Creations, TechTrove Innovations, and Blossom & Brew Floral Studio. These names use wordplay, clarity, and emotion to stand out.

You don’t need a “viral” name — A good business name is the one that feels safe to buy from. 

Try one of these steps to make a good business name: 

  1. Use a free AI name generator we recommended above
  2. Browse our curated list of 100+ business name ideas

Then, start building your store on Shopify — and let’s confidence from the name will carry through to everything else you build.

avatar
Leah Tran

Content Executive at TrueProfit & eCommerce Content Specialist

Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.