100+ Best Business Name Ideas to Start Strong (+ Free AI Prompt)

Your store name is the first filter — it either builds trust or breaks it.

In this post, you won’t just get 100+ business name ideas. You’ll learn how to pick a name that makes people trust you — even if they’ve never heard of you before.

100+ Legit Business Name Ideas 

Below, you’ll find 100+ business name ideas — not just random lists, but organized examples with quick notes on why they work.

And continuing with more ideas across all niches for variety:

How Important Is a Good Brand Name?

If you think a good brand name is just a creative label or a fun brainstorming exercise, think again. Because:

1. It’s Your First Impression — and It Lasts

A brand name is like a handshake. It sets the tone for everything that follows.

When customers hear a name like Apple or Nike, they don’t just think of products. They feel something — innovation, simplicity, or power. That emotional connection starts with a name.

2. A Name Summarizes Who You Are

The best brand names capture the essence of the company — what it does, how it thinks, and why it exists.

Take CustomOnIt as an example. You instantly get what the business offers: customization. The name becomes a shortcut to understanding the brand.

3. It’s How You Stand Out in a Crowded Market

Every industry is competitive. The right name is your edge — a chance to make people feel like they’re in the right place — and that they can trust you over the rest.

What Makes a Good Business Name in 2025?

A good brand name helps you sell by building instant trust with your customer.

While there’s no perfect formula, most great names like that share 4 key traits.

Business name ideas in 2025

1. Evocative: It Makes You Feel Something

Good names spark emotion or curiosity. Think of Calm, the meditation app — the name instantly suggests peace, which aligns perfectly with its purpose.

2. Simple: Easy to Say, Easy to Share

Short names are powerful. They’re easy to remember, type, and pronounce — like Gymshark or Madhappy.

In fact, Madhappy began as a texted phrase between friends. That simple feeling eventually grew into a brand with a voice, a vibe, and a following.

3. Catchy: Sound Matters

Catchiness isn’t random. Even the letters you choose make a difference. Soft sounds like M and N tend to feel warm, while harder sounds like G and T come off stronger or colder.

Great names often use repeat sounds or playful letters. That’s why names like Spanx or Kodak stay in your head.

4. Descriptive: Tell Them What You Do

Sometimes, the best name is the obvious one. BlenderBottle is a perfect example — no explanation needed.

Ask yourself: 

You don’t need to tick every box — but hitting at least one or two gives your name a better shot at standing out and sticking.

How to Come Up with a Good Business Name?

There are two simple ways to generate strong name ideas:

1. Free Business Name Generator

They’re fast, easy to use, and give you a feel for what’s possible: 

2. Free AI Prompts 

With the right inputs, AI can give you a head start on finding a name that feels right — and sells right.

Example Prompt:

I’m starting a small business and need help coming up with small business name ideas.

Before we begin, here’s some context to guide your brainstorming:

Using the info above, generate 10–20 brand name ideas that:

The final names should capture the essence of my business and appeal to my audience — while sounding like a brand people would trust and remember.

Can You Change Your Business Name Later? (And Should You?)

Yes, rebrands can happen — but they might cost you more than you think. Your best bet is to get it right the first time by choosing a name you can grow into, not out of.

Should you make the switch? It depends.

If your business is still early-stage or relatively unknown, changing your name is less risky. But if your brand is already established and recognized by a loyal customer base, rebranding becomes a much bigger deal.

What To Do After Choosing Your Business Name

Before you print business cards or buy that domain, here are the next steps to validate your decision and set your brand up for long-term success.

1. Do Market Research

What kinds of names are your competitors using? Are they playful, formal, descriptive, or abstract? Identifying naming trends in your niche helps you either align with expectations—or intentionally stand out.

2. Check Domain and Handle Availability

Next up: practical checks.

Is the domain name available? Can you claim consistent usernames across social platforms? You’ll want to lock in your digital presence early—even if you’re not launching your website right away.

Consistency matters. If your name is “Glowly,” but “@glowly” is taken, make sure alternatives like “@glowlyshop” or “@getglowly” are available across platforms.

Tip: If you’re a local business, a country-specific domain (like .ca, .uk, or .co) is a good choice—just make sure the .com version isn’t owned by a competitor or an unrelated business.

3. Test It Out in Real Life

Say it out loud in conversations. Use it in an email signature. Try building a sample logo. How does it feel?

If it sounds awkward when spoken or looks clunky in design, you may want to revisit the drawing board.

4. Ask for Feedback

Run your ideas past trusted people—mentors, colleagues, or friends.

If they seem confused or ask, “Wait, what does that mean?” it’s a sign the name may not be clear enough. 

5. Check for Translation Issues

Be careful with names that might mean something odd (or offensive) in other languages—especially if you plan to serve an international audience.

Run a quick Google translation test. Better to find out now than after you’ve launched.

You don’t need a “viral” name — A good business name is the one that feels safe to buy from. 

Try one of these steps to make a good business name: 

Then, start building your store on Shopify — and let’s confidence from the name will carry through to everything else you build.

Leah Tran

Leah Tran is a Content Specialist at TrueProfit, where she crafts SEO-driven and data-backed content to help eCommerce merchants understand their true profitability. With a strong background in content writing, research, and editorial content, she focuses on making complex financial and business concepts clear, engaging, and actionable for Shopify merchants.

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