10+ Low Cost, High Profit Margin Products to Sell Online in 2026

Written by:

Lila Le|Last updated: February 2, 2026

10+ Low Cost, High Profit Margin Products to Sell Online in 2026

Running an eCommerce store on a tight budget? Don’t worry, many top sellers started just the same way.

Their first move is choosing a high profit margin product. It’s the easiest way to keep more profit from every sale without complex marketing needed (yet).

This list breaks down real high-margin products for ecommerce to try in 2026.

Let’s dive in and get your store off to a strong start!

Quick Recap:

Low-cost, high-margin products give you more room to profit, even with ads, fees, and scaling costs.
Healthy ecommerce benchmarks sit around 60–70% gross margin and 10–20% net profit margin.
The product ideas in this guide are backed by real data from thousands of ecommerce stores, including average net profit margin and AOV.

In this blog:

What is Low Cost, High-Margin Products?

Low-cost, high-margin products are ecommerce products that combine low sourcing costs with pricing power, allowing sellers to retain a large portion of revenue as profit.

They’re usually small, lightweight, and easy to fulfill, with demand driven by branding or problem awareness. Examples include wellness accessories, phone add-ons, or niche lifestyle products. A $7 product selling for $40 is a strong high-margin candidate.

Ecommerce Profit Margins: What’s Considered “Good”?

To know whether a product truly qualifies as “high-margin”, you need to compare it against healthy ecommerce benchmarks. Here are the benchmarks

1. Good gross profit margin: 60–70%

This means after subtracting COGS (product cost, packaging, inbound shipping), most of your revenue is still intact, giving you room to pay for ads and operations.

2. Good net profit margin: 10–20%

Net profit is what’s left after all expenses, including ads, payment fees, apps, shipping, refunds, and overhead. Stores consistently hitting this range are operating efficiently and scaling sustainably.

In short, low-cost, high-margin products aren’t just cheap to make, they’re products that can still deliver double-digit net profit after everything is accounted for.

Best High Profit Margin Products for Ecommerce in 2026

These product picks are backed by TrueProfit’s data from thousands of ecommerce stores, with average net profit margins and AOV shown for context.

1. Jewelry

Average Net Profit Margin: 19%
Average Order Value: $67

Jewelry is a go-to high-margin product for many first-time sellers and for good reason. It’s small, lightweight, and appeals to a wide range of shoppers across different niches (fashion, gifts, self-care). Whether it’s rings, necklaces, or bracelets, jewelry makes it easy to test creative angles and build a brand around style or sentiment.

Pros:

Easy to store and ship
Consistent, year-round demand
Great for upsells, bundles, and gift packaging

Cons:

Highly competitive market

2. Beauty Products

Average Net Profit Margin: 14%
Average Order Value: $58

Beauty is a massive and evergreen niche with loyal repeat buyers, from skincare and makeup to haircare and grooming essentials. Plus, with so many sub-niches (clean beauty, men’s grooming, anti-aging, etc.), there's plenty of room to carve out your angle.

Pros:

Lightweight and simple to ship
Tons of niche opportunities (natural, budget-friendly, luxury, etc.)

Cons:

Highly competitive market

3. Kids Toys

Average Net Profit Margin: 10%
Average Order Value: $49

Toys are evergreen because parents are always buying them, birthdays and holidays never stop coming, and trends (like sensory toys or STEM kits) keep demand fresh. You can sell everything from plushies and puzzles to remote-control cars or educational games, making toys a great niche to test product ideas and bundles.

Pros:

Steady year-round demand
Easy to buy in bulk from suppliers
Great for bundling or seasonal promos

Cons:

Big brands dominate the space (think LEGO or Mattel)
Varying sizes and weights can complicate shipping and fulfillment

4. Sunglasses

Average Net Profit Margin: 17%
Average Order Value: $65

Sunglasses are a classic fashion-meets-function product with serious brand potential. Whether you're selling statement styles or minimalist designs, they’re lightweight, unisex, and easy to brand around lifestyle and aesthetics. With strong seasonal spikes and gift potential, sunglasses are a great entry point for visual-first eCommerce stores.

Pros:

High margins if sourced right
Lightweight and easy to ship

Cons:

High competition

5. Shoes

Average Net Profit Margin: 18%
Average Order Value: $63

Shoes are a wardrobe staple with year-round demand, making them a solid eCommerce play if you find the right niche. Bonus: shoe content performs well on platforms like TikTok and Instagram, making it easier to fuel organic growth.

Pros:

Universally needed
Lots of niches (sneakers, boots, sandals, orthopedics, etc.)
Good resale value, especially for branded or limited-edition styles

Cons:

Highly competitive space with big-name players
Sizing variations = higher return rates (make sure your size guide is crystal clear)

6. Sleepwear & Underwear

Average Net Profit Margin: 15%
Average Order Value: $59

Sleepwear and underwear have evolved from boring basics to stylish essentials and shoppers are more than happy to invest in comfort and design. With the right supplier and branding, these pieces can deliver strong margins and repeat purchases.

Pros:

Lightweight, easy to store and ship
Growing demand for stylish, comfort-first basics

Cons:

Sizing can be tricky, it requires offering a range of fits and clear size charts
May face returns if the fit or material doesn’t meet expectations

7. Pet Care Supplies

Average Net Profit Margin: 14%
Average Order Value: $71

The pet niche is booming, it offers high variety and strong repeat-purchase potential. Pet owners love spoiling their furry friends, which opens the door for creative upsells and bundles that drive higher margins.

Pros:

Huge sub-niches (dogs, cats, grooming, health, accessories)
Great for recurring purchases
Easy to build bundles and upsells

Cons:

Shipping bulky items (like litter boxes or beds) can be costly
Some products may need extra product education

8. Candles

Average Net Profit Margin: 11%
Average Order Value: $53

From scented aromatherapy to aesthetic décor pieces, candles can tap into multiple moods and moments. They’re easy to brand, great for bundling with accessories, and perform especially well in seasonal or lifestyle-focused online stores.

Pros:

Easy to source and private label
Built-in repeat purchase potential (especially with scents or seasonal lines)

Cons:

Fragile, requires careful packaging to avoid breakage
Can melt or deform in hot climates or poorly controlled storage

9. Outdoor Furniture & Accessories

Average Net Profit Margin: 11%
Average Order Value: $95

Outdoor living is trending hard and shoppers are investing more in patios, backyards, and balcony makeovers. Whether it’s sleek seating sets, hammocks, or solar-powered lights, outdoor furniture and accessories give you room for high-ticket sales and upsells. It's a bigger category with bigger margins, perfect if you’re ready to scale up.

Pros:

High-ticket items mean higher per-sale profit
Great upsell potential with accessories like cushions, covers, or lights
Seasonal spikes (spring/summer) can drive fast growth

Cons:

Bulky items = higher shipping costs and more logistics to manage
Slower sales cycle, not as impulse-friendly as smaller items

10. Phone Accessories

Average Net Profit Margin: 17%
Average Order Value: $30

Phone accessories are small, lightweight, and always in demand. With new phone models launching every year, there’s a steady stream of fresh buyers. The best part? Phone accessories are perfect for testing product ideas without a huge upfront cost.

Pros:

Easy to source and ship
Constant demand thanks to yearly phone upgrades

Cons:

Highly competitive and low barrier to entry means more sellers
Lower margins unless you differentiate with bundles or unique branding

The Right Way to Track Product Profitability for Ecommerce

Low-cost, high-margin products are one of the smartest ways to build and scale an ecommerce business in 2026. By choosing products with low sourcing costs, strong pricing power, and healthy margins, you give yourself more flexibility to test, market, and grow without burning cash.

That said, finding a high-margin product is only half the equation. To protect your profit as you scale, you need clear visibility into net profit, not just revenue.

This is where TrueProfit comes in. As the #1 profit analytics solution for Shopify businesses, TrueProfit automatically tracks every cost and shows your true profit and loss in real time, so you can confidently scale what works and fix what doesn’t.

With TrueProfit, you’ll get:

Real-time net profit across store, product, order, and ads
Automatic cost tracking for COGS, ad spend, shipping, and fees
Profit-based product analytics to scale what actually makes money
Clear P&L reports with weekly and monthly breakdowns
Customer LTV & custom KPIs to optimize CAC and growth decisions

High Profit Margin Product FAQs

Can you have a 200% profit margin?

Yes, you can have a 200% profit margin, but only if you're using markup, not profit margin.

In true profit margin terms, the maximum is 100%, which means the product costs you nothing. A 200% markup means you sold it for 3 times what it cost. Many people confuse the two, but they’re different ways of measuring profit.

What is a good profit margin product?

A good net profit margin product typically ranges from 10% to 20%.

This means after covering all costs (like product, shipping, and fees), you're keeping a solid chunk of the revenue. Products with low costs and high perceived value like digital goods or print-on-demand items often have higher margins.

What is an example of a high profit margin?

An example of a high profit margin is a product that costs $5 to make and sells for $25, that’s a 80% gross profit margin.

Items like digital downloads, custom jewelry, or print-on-demand shirts often have high margins because they’re low-cost to produce but sell at a premium.

What Are Examples of Low-Margin Products?

Low-margin products are items that sell in high volume but leave little profit after costs like sourcing, shipping, ads, and platform fees are deducted. These products often compete heavily on price, making it difficult to raise margins without strong differentiation.

Common examples of low-margin products include:

Basic groceries and food staples (e.g. snacks, bottled water)
Generic electronics accessories (e.g. standard charging cables, adapters)
Unbranded clothing basics (e.g. plain T-shirts, socks)
Office supplies (e.g. paper, pens, ink cartridges)
Mass-market household essentials (e.g. cleaning products, batteries)

Which product has the most profit?

Custom products like jewelry, candles, and baby apparel often have the highest profit margins.

They cost little to produce but can sell at a premium, especially when personalized. These items work well for small online stores and print-on-demand sellers.

Is a 40% profit margin too high?

No, a 40% net profit margin is not too high. It’s actually considered very healthy.

It means your business keeps 40 cents of every dollar earned, giving you more room to cover costs and grow sustainably.

What is most profitable to buy and sell?

Clothing is one of the most profitable items to buy and sell, especially trendy or branded fashion.

Other high-margin resale products include electronics, collectibles, beauty products, and custom or handmade items with strong market demand.

What is the cheapest business with the most profit?

Digital products and freelance services are some of the cheapest businesses with the highest profit potential.

They require low upfront costs and can be started solo, making them ideal for beginners looking to earn with minimal investment.

Lila Le

Lila Le is the Marketing Manager at TrueProfit, with a deep understanding of the Shopify ecosystem and a proven track record in dropshipping. She combines hands-on selling experience with marketing expertise to help Shopify merchants scale smarter—through clear positioning, profit-first strategies, and high-converting campaigns.

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