Low Cost, High Profit Margin Products for eCommerce in 2025
Running an eCommerce store on a tight budget? Don’t worry — many top sellers started just the same way.
Their first move is choosing a high profit margin product. It’s the easiest way to keep more profit from every sale — without complex marketing needed (yet).
This list breaks down real high-margin products for ecommerce to try in 2025.
Let’s dive in and get your store off to a strong start!
What is a High Profit Margin Product for eCommerce?
In ecommerce, a high profit margin product is one that leaves you with a solid chunk of profit after every sale — even after paying for ad, shipping, and platform fees.
- Say you sell a t-shirt for $12, but it costs you $11 to make and ship it.
→ Your profit: $1. - But if you raise the price to $20 — and costs stay the same — you now make $9 profit per sale.
Profit Margin Formula:
Profit margin = (Profit ÷ Selling Price) x 100
👉 Want to quickly see if your product’s making you real profit? Try our free Profit Margin Calculator.
Further Reading
What’s Considered a High Profit Margin Product?
Depends on product type and your niche— but here’s a quick rule of thumb for products with high profit margin: :
- 30%+ is good
- 50%+ is great
- 70% or higher is high-margin territory
In the first example:
($1 ÷ $12) × 100 = 8.3% profit margin
→ That’s a low margin.
In the second example:
($9 ÷ $20) × 100 = 45% margin → That’s a good margin.
Further Reading
Why Do High Profit Margin Products Matter?
A higher margin gives you room to “breath” especially when you’re just getting started with low capital.
It covers stuff like:
- TikTok or Meta ads
- Transaction fees
- Refunds or returns
- Mistakes (they’ll happen)
Further Reading
Best High Profit Margin Product for eCommerce in 2025
Jewelry
Average Profit Margin: $5–$35 per item
Jewelry
Jewelry is a go-to high-margin product for many first-time sellers — and for good reason. It’s small, lightweight, and appeals to a wide range of shoppers across different niches (fashion, gifts, self-care). Whether it’s rings, necklaces, or bracelets, jewelry makes it easy to test creative angles and build a brand around style or sentiment.
Pros:
- Easy to store and ship
- Consistent, year-round demand
- Great for upsells, bundles, and gift packaging
Cons:
- Highly competitive market
Beauty Products
Average Profit Margin: $3–$25 per item
Beauty products
Beauty is a massive and evergreen niche with loyal repeat buyers — from skincare and makeup to haircare and grooming essentials. Plus, with so many sub-niches (clean beauty, men’s grooming, anti-aging, etc.), there's plenty of room to carve out your angle.
Pros:
- Lightweight and simple to ship
- Tons of niche opportunities (natural, budget-friendly, luxury, etc.)
Cons:
- Highly competitive market
Kids Toys
Average Profit Margin: $10–$30 per item
Kid Toys
Toys are evergreen — parents are always buying them, birthdays and holidays never stop coming, and trends (like sensory toys or STEM kits) keep demand fresh. You can sell everything from plushies and puzzles to remote-control cars or educational games, making toys a great niche to test product ideas and bundles.
Pros:
- Steady year-round demand
- Easy to buy in bulk from suppliers
- Great for bundling or seasonal promos
Cons:
- Big brands dominate the space (think LEGO or Mattel)
- Varying sizes and weights can complicate shipping and fulfillment
Sunglasses
Average Profit Margin: $3–$20 per item
Sunglasses
Sunglasses are a classic fashion-meets-function product with serious brand potential. Whether you're selling statement styles or minimalist designs, they’re lightweight, unisex, and easy to brand around lifestyle and aesthetics. With strong seasonal spikes and gift potential, sunglasses are a great entry point for visual-first eCommerce stores.
Pros:
- High margins if sourced right
- Lightweight and easy to ship
Cons:
- High competition
Shoes
Average Profit Margin: $10–$45 per pair
Shoes
Shoes are a wardrobe staple with year-round demand, making them a solid eCommerce play if you find the right niche. Bonus: shoe content performs well on platforms like TikTok and Instagram, making it easier to fuel organic growth.
Pros:
- Universally needed
- Lots of niches (sneakers, boots, sandals, orthopedics, etc.)
- Good resale value, especially for branded or limited-edition styles
Cons:
- Highly competitive space with big-name players
- Sizing variations = higher return rates (make sure your size guide is crystal clear)
Sleepwear & Underwear
Average Profit Margin: $5–$25 per item
Sleepwear
Sleepwear and underwear have evolved from boring basics to stylish essentials — and shoppers are more than happy to invest in comfort and design. With the right supplier and branding, these pieces can deliver strong margins and repeat purchases.
Pros:
- Lightweight, easy to store and ship
- Growing demand for stylish, comfort-first basics
Cons:
- Sizing can be tricky — requires offering a range of fits and clear size charts
- May face returns if the fit or material doesn’t meet expectations
Pet Care Supplies
Average Profit Margin: $5–$50 per item
Pet Care Supplies
The pet niche is booming — it offers high variety and strong repeat-purchase potential. Pet owners love spoiling their furry friends, which opens the door for creative upsells and bundles that drive higher margins.
Pros:
- Huge sub-niches (dogs, cats, grooming, health, accessories)
- Great for recurring purchases
- Easy to build bundles and upsells
Cons:
- Shipping bulky items (like litter boxes or beds) can be costly
- Some products may need extra product education
Candles
Average Profit Margin: $5–$15 per item
Candles
From scented aromatherapy to aesthetic décor pieces, candles can tap into multiple moods and moments. They’re easy to brand, great for bundling with accessories, and perform especially well in seasonal or lifestyle-focused online stores.
Pros:
- Easy to source and private label
- Built-in repeat purchase potential (especially with scents or seasonal lines)
Cons:
- Fragile — requires careful packaging to avoid breakage
- Can melt or deform in hot climates or poorly controlled storage
Outdoor Furniture & Accessories
Average Profit Margin: $30–$150 per item
Outdoor Furniture & Accessories
Outdoor living is trending hard — and shoppers are investing more in patios, backyards, and balcony makeovers. Whether it’s sleek seating sets, hammocks, or solar-powered lights, outdoor furniture and accessories give you room for high-ticket sales and upsells. It's a bigger category with bigger margins, perfect if you’re ready to scale up.
Pros:
- High-ticket items mean higher per-sale profit
- Great upsell potential with accessories like cushions, covers, or lights
- Seasonal spikes (spring/summer) can drive fast growth
Cons:
- Bulky items = higher shipping costs and more logistics to manage
- Slower sales cycle — not as impulse-friendly as smaller items
Phone Accessories
Average Profit Margin: $3–$15 per item
Phone Accessories
Phone accessories are small, lightweight, and always in demand. With new phone models launching every year, there’s a steady stream of fresh buyers. The best part? Phone accessories are perfect for testing product ideas without a huge upfront cost.
Pros:
- Easy to source and ship
- Constant demand thanks to yearly phone upgrades
Cons:
- Highly competitive — low barrier to entry means more sellers
- Lower margins unless you differentiate with bundles or unique branding
The Right Way To Monitor Profit Margin for Your Products?
Option 1: Spreadsheet
Most beginners begin here—open up a Google Sheet and plug in this net profit margin formula:
Net Profit Margin (%) = (Net Profit ÷ Revenue) × 100
Where:
- Net Profit = Revenue – Total Cost
- Revenue = Gross sales minus discounts, returns, plus shipping & taxes collected
- Total Cost = COGS + Handling fees + Shipping cost + Ad spend + Transaction fees + Custom costs + Taxes paid
Option 2: Profit Margin Calculator
Skip the formulas and use TrueProfit’s free Profit Margin Calculator.
Just enter your cost, selling price, ad spend, and shipping — and you’ll get your profit margin faster.
Recommended Option: TrueProfit – Best for Tracking Product-Level Profit on Shopify
TrueProfit is a Shopify analytics platform built specifically for eCommerce sellers who want full control over their profit. Instead of checking five dashboards to guess profit insight, TrueProfit shows you the real-time bottom line—all in one place.
Here’s how it helps:
- Track true net profit per product, ad, and channel
- Auto-sync with Meta Ads, TikTok, and Google to get exact ad spend
- See your product-level ROAS and net profit, not just top-line revenue
- Monitor COGS, shipping, fees, and hidden costs—automatically
- View live P&L from both desktop and mobile so you never lose sight of your store’s performance
Here's your quick comparison on three profit margin tracking methods: pros, cons, and best use case.
Method
Pros
Cons
Best For
Spreadsheet
- Easy to set up with no tools
- Manual, time-consuming- Error-prone- Doesn’t scale with store growth
Beginners learning the basics of margin tracking
Free Calculator
- Quick and easy- No formulas required
- One-time view only- Manual input needed each time- Doesn’t reflect real-time changes
Sellers testing product ideas quickly
TrueProfit (Recommended)
- Tracks real-time net profit per product- Auto-syncs ad spend from Meta, TikTok, Google- Calculates COGS, shipping, fees automatically- Product-level ROAS, P&L, and full visibility
May require one-time setup (but their support team makes it easy)
Shopify sellers who want full profit visibility and plan to scale
High Profit Margin Product FAQs
Can you have a 200% profit margin?
Yes, you can have a 200% profit margin — but only if you're using markup, not profit margin.
In true profit margin terms, the maximum is 100%, which means the product cost you nothing. A 200% markup means you sold it for 3 times what it cost. Many people confuse the two, but they’re different ways of measuring profit.
What is a good profit margin product?
A good profit margin product typically earns at least 20–30% net profit per sale.
This means after covering all costs (like product, shipping, and fees), you're keeping a solid chunk of the revenue. Products with low costs and high perceived value — like digital goods or print-on-demand items — often have higher margins.
What is an example of a high profit margin?
An example of a high profit margin is a product that costs $5 to make and sells for $25 — that’s a 80% gross profit margin.
Items like digital downloads, custom jewelry, or print-on-demand shirts often have high margins because they’re low-cost to produce but sell at a premium.
Which product has the most profit?
Custom products like jewelry, candles, and baby apparel often have the highest profit margins.
They cost little to produce but can sell at a premium, especially when personalized. These items work well for small online stores and print-on-demand sellers.
Is 40% profit margin too high?
No, a 40% profit margin is not too high — it’s actually considered very healthy.
It means your business keeps 40 cents of every dollar earned, giving you more room to cover costs and grow sustainably.
What has the biggest profit margin?
Products with the biggest profit margins are those that cost little to make but sell at high prices.
Examples include custom jewelry, digital products, candles, and niche or personalized items — especially in print-on-demand and luxury categories.
Which product business is most profitable?
Digital products, print-on-demand (POD), beauty items, custom jewelry, and pet accessories often have high profit margins due to low production costs and strong customer demand.
What is most profitable to buy and sell?
Clothing is one of the most profitable items to buy and sell, especially trendy or branded fashion.
Other high-margin resale products include electronics, collectibles, beauty products, and custom or handmade items with strong market demand.
What is the best product to make money?
The best products to make money are low-cost items with high demand and strong resale value.
Examples include digital products, custom jewelry, skincare, cosmetics, and personalized gifts — all popular picks for their low startup cost and high profit potential.
What is the cheapest business with the most profit?
Digital products and freelance services are some of the cheapest businesses with the highest profit potential.
They require low upfront costs and can be started solo, making them ideal for beginners looking to earn with minimal investment.
Marketing Manager at TrueProfit
Lila Le is the Marketing Manager at TrueProfit, with a deep understanding of the Shopify ecosystem and a proven track record in dropshipping. She combines hands-on selling experience with marketing expertise to help Shopify merchants scale smarter—through clear positioning, profit-first strategies, and high-converting campaigns.
Lila Le is the Marketing Manager at TrueProfit, with a deep understanding of the Shopify ecosystem and a proven track record in dropshipping. She combines hands-on selling experience with marketing expertise to help Shopify merchants scale smarter—through clear positioning, profit-first strategies, and high-converting campaigns.
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