Click Through Rate (CTR): Definition, Formula and Benchmarks
- B2B: ~ 2.41%
- E-Commerce: ~ 2.69%
- Finance & Insurance: ~ 2.91%
- Health & Medical: ~ 3.27%
- Technology: ~ 2.09%
- Google Ads (Search): ~3.8%
- Facebook Ads: ~1.63%
- LinkedIn Ads: ~0.74%
- Twitter Ads: ~1.64%
- Use relevant keywords: Target keywords that match user intent. For example, instead of generic terms like “toys” or “dogs,” use “best dog toys” or “dog toys for chewers” to attract the right audience.
- Write compelling headlines: Make headlines engaging and value-driven. Instead of “Buy Dog Toys Online,” try “How to Keep Your Dog Happy with These Amazing Dog Toys.”
- Use high-quality images: Choose visuals that evoke emotion. A happy dog playing with a toy is more effective than a generic product shot.
- Include a strong CTA: Be clear and action-oriented. Swap “Learn More” for “Get 50% Off Today Only.”
- Test & optimize: Experiment with different headlines, images, CTAs, and formats using tools like Google Ads or Facebook Ads Manager to find what works best.
Content Manager at TrueProfit & eCommerce Marketing Specialist
Irene Le is the Content Manager at TrueProfit, specializing in crafting insightful, data-driven content to help eCommerce merchants scale profitably. With over 5 years of experience in content creation and growth strategy for the eCommerce industry, she is dedicated to producing high-value, actionable content that empowers merchants to make informed financial decisions.
Irene Le is the Content Manager at TrueProfit, specializing in crafting insightful, data-driven content to help eCommerce merchants scale profitably. With over 5 years of experience in content creation and growth strategy for the eCommerce industry, she is dedicated to producing high-value, actionable content that empowers merchants to make informed financial decisions.
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